Engaging your Customersthrough the SmartphoneChris.ismael@nokia.comDeveloper Manager, Nokia1   © Nokia 2011 Filename.pptx ...
Engaging Customers with the Smartphone              2 Main points to consider                           Technology        ...
Engaging Customers with the Smartphone    Example                                                                   Techno...
Video demo customer    engagement through devices4   © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit...
What is Near Field Communication?    Simple & secure wireless connectivity and communications    technology    13.56 MHz b...
NFC tags vs. Barcodes              –   Works by touching, instant                                        – No NFC HW requi...
9   © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan                                                 ...
Key NFC Experiences                        Service Initiation                                            Sharing          ...
NFC in Action – In the EnterpriseiREP     REAL TIME REPORTING                                                 GLOBAL IDENT...
NFC In Action – Taxi Booking by ComfortDelGro12   © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan   ...
NFC in Action – Mobile Engagement in SMRT stations with iMobSMRT13      © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 O...
NFC in Action – Exploring Singapore’s History at 25 Heritage Sites14     © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 ...
17   © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan                                                ...
18   © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan                                                ...
What can NFC do for apps?19   © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan                       ...
NFC Enhanced App – Angry Birds Magic Unlock levels and capabilities through NFC Touch another NFC phone to unlock new leve...
21   © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan                                                ...
22   © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan                                                ...
State of Mobile Payment in the Industry     1.         Interesting Facts (Banking)     • 20% of smartphone users use mobil...
State of Mobile Payment in the Industry     2. Issues hampering adoption     • Competing platforms     • Security     • Ha...
Q&A25   © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan                                             ...
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Ida gov mobi

  1. 1. Engaging your Customersthrough the SmartphoneChris.ismael@nokia.comDeveloper Manager, Nokia1 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer] Nokia Internal Use Only
  2. 2. Engaging Customers with the Smartphone 2 Main points to consider Technology Reach of to address device customer platform needs2 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer] Nokia Internal Use Only
  3. 3. Engaging Customers with the Smartphone Example Technology and Reach Form Factor Smartphone versus Tablet Hardware Location, Accelerometer, Gyroscope, NFC, Screen resolution, Dual/Quad-core, FF camera App platform Native/Web (HTML5) Content/Marketplace iOS, Google Play, Windows Phone Marketplace, etc Usage SMS, Calling, Video chat, Compare prices, Mobile payment, etc Price U$199 - $799 (Tablet/Smartphone) Discoverability (Apps) App merchandising options, Invisible long-tail apps3 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer] Nokia Internal Use Only
  4. 4. Video demo customer engagement through devices4 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer] Nokia Internal Use Only
  5. 5. What is Near Field Communication? Simple & secure wireless connectivity and communications technology 13.56 MHz band and data rate of up to 424Kbits/sec Operates over a distance of less than 4cm Local communication using a easy gesture – a tap Lots of different applications for open and secure NFC5 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only
  6. 6. NFC tags vs. Barcodes – Works by touching, instant – No NFC HW required – Design can be merged with product – Easily recognizable – Larger data storage possible – Multiple use cases (app launch, BT pairing) – Re-writable (if desired) – Requires NFC HW – Inconvenient (camera, focus, take picture) – New to consumers – Large visual impact on product – Very limited data storage – Limited use cases (no app launch, BT pairing) – Read-only6 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only
  7. 7. 9 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only
  8. 8. Key NFC Experiences Service Initiation Sharing Transfer content Start a service between any or an application two NFC devices Reader/writer mode Peer to peer mode Pairing Secure NFC Connect easily Mobile device with other NFC is a credit card devices and travel card Reader mode Card emulation mode10 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only
  9. 9. NFC in Action – In the EnterpriseiREP REAL TIME REPORTING GLOBAL IDENTIFICATION FIELD FORCE MANAGEMENT SECURITY, FACILITY MANAGEMENT11 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only
  10. 10. NFC In Action – Taxi Booking by ComfortDelGro12 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only
  11. 11. NFC in Action – Mobile Engagement in SMRT stations with iMobSMRT13 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only
  12. 12. NFC in Action – Exploring Singapore’s History at 25 Heritage Sites14 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only
  13. 13. 17 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only
  14. 14. 18 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only
  15. 15. What can NFC do for apps?19 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only
  16. 16. NFC Enhanced App – Angry Birds Magic Unlock levels and capabilities through NFC Touch another NFC phone to unlock new levels Unlock Mighty Eagle with NFC tag embedded in real-world objects20 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only
  17. 17. 21 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only
  18. 18. 22 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only
  19. 19. State of Mobile Payment in the Industry 1. Interesting Facts (Banking) • 20% of smartphone users use mobile banking currently • In 2010, retailers witnessed a reduction of paper checks of 46% from 2000 levels • Banks can expect a 56% reduction of branch transactions by 2020 • With mobile banking, consumers check their balances 20 times per month (compared to two-three times in the branch or at an ATM)23 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer] Nokia Internal Use Only
  20. 20. State of Mobile Payment in the Industry 2. Issues hampering adoption • Competing platforms • Security • Handset/carrier support • Market configuration – Asia vs US (Smartphone penetration vs Credit cards)24 © Nokia 2011 Filename.pptx v. 0.1 YYYY-MM-DD Author Document ID [Edit via Insert > Header & Footer] Nokia Internal Use Only
  21. 21. Q&A25 © 2011 Nokia Nokia & NFC Ecosystem Strategy - 19 Oct 2011 - Gary Chan Nokia Internal Use Only
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