The "Dirty" Truth About Search Engine Optimization


Published on

You have been lied to when it comes to SEO. You may have spoken with various companies who have promised to have your business on the top of Google within a few days or weeks. This is possible for certain keywords, but these may not be the keywords that you should be using for your business.

Would you rather be ranked on the Search Engines for a keyword that leads to sales or one that leads to viewers to your site? All of the businesses that I've worked with would rather have sales than viewers.

This powerpoint is merely a look into what you need to start doing if you want to be successful in building your business using the internet.

Small business marketing
Small business search engine optimization
truth about search engine optimization

Published in: Education
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • HubSpot author Lily Zhu on January 11, 2010 compiled research identifying that Organic search traffic was the lead source of traffic for all businesses.
  • Where was the traffic from SEO coming from?
  • Identify which keywords lead to sales for you and which don’t lead to sales. If a keyword does not lead to sales, drop it!There’s no point doing SEO for arbitrary keywords that are rarely searched for because you’ll waste lots of time doing it for no reward. And it’s silly to try to optimize for a keyword that gets many searches and clicks but never makes sales. The fastest way to test if your keyword ideas will be worth investing time optimizing is to buy the #1 paid ad for all the keywords you are considering. And for a few cents a click, you can quickly figure out which of them will make sales. Create relevant articles, press releases, blog entries, and videos with back-links around the top profiting keywords.
  • Run a paid search campaign with all the keywords you suspect will result in sales. Test and tweak your ad, landing page, and sales funnel until you’re making profit. Sort all your keywords by highest number of conversions. Optimize your landing page for the top performing keyword and start building inbound links to that page.
  • The "Dirty" Truth About Search Engine Optimization

    1. 1. The “Dirty” Truth About SEO<br />
    2. 2. What is SEO?<br />Search Engine Optimization<br />Google rankings<br />Traffic Generation<br />MASSIVE amounts of Content Needed<br />
    3. 3. How does it work?<br />
    4. 4. Why Does It Affect MY Business<br />
    5. 5. The Dirty Truth About SEO<br />It’s an Investment<br />Time & Money<br />Consistency<br />Blogs<br />Articles<br />Podcasts<br />Videos<br />Social Media<br />
    6. 6. Steps To Profitable SEO<br />Choosing Keywords<br />Testing via Adwords<br />Create<br />Blogs<br />Videos<br />Podcasts<br />Press Releases<br />
    7. 7. Why Do This?<br />Save Money<br />Make Money<br />
    8. 8. Problems With SEO<br />Content takes time<br />½ hr. Keyword Research<br />1 hr. of writing<br />1 hour of distribution<br />Average time for 1 Blog = 2-3 hours<br />How much does that cost YOU per blog?<br />
    9. 9. What Can You Do About It?<br />Leverage Your time<br />What’s it worth<br />Can someone else do this for less $$?<br />
    10. 10. How Do I Get Started?<br />Contact Chris:<br /><br />Skype: ChristopherHughes15<br />Twitter: @whosChrisHughes <br /> @webanatics<br />