Maximising your Online Potential:
Seamless integration of data, systems and solutions backed by robust,
secure & scalable ecommerce hosting infrastructure
Presented By:
Fabio Torlini, Rackspace Ltd
Chris Hoskin, Salmon
October 28th, 2008
Rackspace Partner Network
www.rackspace.co.uk

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Agenda
•Speakers
•Fabio Torlini, Marketing Director, Rackspace Ltd
•Chris Hoskin, Chief Marketing Officer, Salmon
•Introduction
•Seamless ecommerce integration
•Demonstration
•Leveraging the right hosting provider
•Conclusion
Rackspace Partner Network
www.rackspace.co.uk

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Today’s retail consumers…
Rackspace Partner Network
www.rackspace.co.uk

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Today’s retail consumers…
Rackspace Partner Network
www.rackspace.co.uk

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Today’s retail consumers…
Rackspace Partner Network
www.rackspace.co.uk

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Rackspace Partner Network
www.rackspace.co.uk

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Today’s retail consumers…
Rackspace Partner Network
www.rackspace.co.uk

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Today’s retail consumers…
Rackspace Partner Network
www.rackspace.co.uk

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Salmon
Rackspace Partner Network
Rackspace Partner Network
www.rackspace.co.uk

Who are Salmon?
Background End-to-end services
Global SI Discovery, CX/Design, Implementation,
Successful track record over 19 years, Application Management and Support
10 years in eCommerce
c. 170 staff
Operations in London, New York, Beijing,
Sydney Diverse interests and
Privately owned, financially sound
Open, honest and responsive approach
practices
Interests in retail, finance, insurance and
utilities
Focus on mission critical Focus on enterprise architecture , IT /
systems Business change
Java, .NET, & open source
Broad and deep expertise in web based
applications and technologies Application management and support -
25% of the business
Specialist skills in highly transactional
systems and solutions e.g. B2B and B2C
eCommerce, multi-channel integration,
insurance underwriting Delivery-led culture
Innovative risk/reward models
* www.salmon.com Fixed price
Managed risk
* choskin@salmon.com
Shared reward

Salmon
Delivering eCommerce Solutions for leading & challenger brands

Maximise your online potential:
Seamless integration of data, systems & solutions demo

Seamless integration of data & systems
Marketing Analytics
Search Optimization Site Analytics
Assisted Interaction
Content Management Operational Reports Contact Center
Segmentation & Personalisation Dashboards / KPIs Collaboration
Promotions, Discounts, Coupons Live Help & Customer Care
A/B & Multivariate Testing FAQ
Affiliate Marketing Price Negotiation
Email
Customer Relationship Mgmt
Selling
Product & Catalogue & Visual Search
Mgt
eCommerce Guided Navigation
Merchandizing: up-sell, cross-
Content Aggregation sell, bundles
Workflow & Workspaces Platform Awards & Points
Product Management Gift Listing
Content Spots Auctions
Sales Catalogs
Product Information
Mgmt
Fulfillment and Supply Chain
Relationships & Agreements Order Capture & Inventory
Globalisation
Processing
Roles & Member Management
Language & Cultural Support Approval Workflow
Business Policies
Regulations & Practices Cross-Channel Order Management
Contracts & Entitlements
Multi-National Sites Flexible Pricing
Customer Data Management
Flexible Payments
Source: Adapted from slide taken from IBM Megadeck Feb 2008

Seamless integration of solutions
Address Verification/Store
locator
Search and
Merchandising
Payment Processing &
Fraud Mgt
Hosting
eCommerce
Platform
User Experience
Web Content
Management
Analytics
Customer Service
Social Media

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Leveraging Managed Hosting Providers
•Hosting?
•Rackspace Hosting
•Hosting is the hub of a successful e-commerce site
•User experience is key
•Trust
Rackspace Partner Network
www.rackspace.co.uk

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Conclusion
•Integration
•Uptime
•Ultimate user experience
Rackspace Partner Network
www.rackspace.co.uk

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Rackspace Partner Network
Rackspace Partner Network
www.rackspace.co.uk