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Maximising Your Online Potential
Maximising Your Online Potential
Maximising Your Online Potential
Maximising Your Online Potential
Maximising Your Online Potential
Maximising Your Online Potential
Maximising Your Online Potential
Maximising Your Online Potential
Maximising Your Online Potential
Maximising Your Online Potential
Maximising Your Online Potential
Maximising Your Online Potential
Maximising Your Online Potential
Maximising Your Online Potential
Maximising Your Online Potential
Maximising Your Online Potential
Maximising Your Online Potential
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Maximising Your Online Potential

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A presentation given by Rackspace and Salmon at eCommerce Expo 2008, in London UK.

A presentation given by Rackspace and Salmon at eCommerce Expo 2008, in London UK.

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  • 1. Maximising your Online Potential: Seamless integration of data, systems and solutions backed by robust, secure & scalable ecommerce hosting infrastructure Presented By: Fabio Torlini, Rackspace Ltd Chris Hoskin, Salmon October 28th, 2008 Rackspace Partner Network www.rackspace.co.uk
  • 2. 2 Agenda •Speakers •Fabio Torlini, Marketing Director, Rackspace Ltd •Chris Hoskin, Chief Marketing Officer, Salmon •Introduction •Seamless ecommerce integration •Demonstration •Leveraging the right hosting provider •Conclusion Rackspace Partner Network www.rackspace.co.uk
  • 3. 3 Today’s retail consumers… Rackspace Partner Network www.rackspace.co.uk
  • 4. 4 Today’s retail consumers… Rackspace Partner Network www.rackspace.co.uk
  • 5. 5 Today’s retail consumers… Rackspace Partner Network www.rackspace.co.uk
  • 6. 6 Rackspace Partner Network www.rackspace.co.uk
  • 7. 7 Today’s retail consumers… Rackspace Partner Network www.rackspace.co.uk
  • 8. 8 Today’s retail consumers… Rackspace Partner Network www.rackspace.co.uk
  • 9. 9 Salmon Rackspace Partner Network Rackspace Partner Network www.rackspace.co.uk
  • 10. Who are Salmon? Background End-to-end services Global SI Discovery, CX/Design, Implementation, Successful track record over 19 years, Application Management and Support 10 years in eCommerce c. 170 staff Operations in London, New York, Beijing, Sydney Diverse interests and Privately owned, financially sound Open, honest and responsive approach practices Interests in retail, finance, insurance and utilities Focus on mission critical Focus on enterprise architecture , IT / systems Business change Java, .NET, & open source Broad and deep expertise in web based applications and technologies Application management and support - 25% of the business Specialist skills in highly transactional systems and solutions e.g. B2B and B2C eCommerce, multi-channel integration, insurance underwriting Delivery-led culture Innovative risk/reward models * www.salmon.com Fixed price Managed risk * choskin@salmon.com Shared reward
  • 11. Salmon Delivering eCommerce Solutions for leading & challenger brands
  • 12. Maximise your online potential: Seamless integration of data, systems & solutions demo
  • 13. Seamless integration of data & systems Marketing Analytics Search Optimization Site Analytics Assisted Interaction Content Management Operational Reports Contact Center Segmentation & Personalisation Dashboards / KPIs Collaboration Promotions, Discounts, Coupons Live Help & Customer Care A/B & Multivariate Testing FAQ Affiliate Marketing Price Negotiation Email Customer Relationship Mgmt Selling Product & Catalogue & Visual Search Mgt eCommerce Guided Navigation Merchandizing: up-sell, cross- Content Aggregation sell, bundles Workflow & Workspaces Platform Awards & Points Product Management Gift Listing Content Spots Auctions Sales Catalogs Product Information Mgmt Fulfillment and Supply Chain Relationships & Agreements Order Capture & Inventory Globalisation Processing Roles & Member Management Language & Cultural Support Approval Workflow Business Policies Regulations & Practices Cross-Channel Order Management Contracts & Entitlements Multi-National Sites Flexible Pricing Customer Data Management Flexible Payments Source: Adapted from slide taken from IBM Megadeck Feb 2008
  • 14. Seamless integration of solutions Address Verification/Store locator Search and Merchandising Payment Processing & Fraud Mgt Hosting eCommerce Platform User Experience Web Content Management Analytics Customer Service Social Media
  • 15. 15 Leveraging Managed Hosting Providers •Hosting? •Rackspace Hosting •Hosting is the hub of a successful e-commerce site •User experience is key •Trust Rackspace Partner Network www.rackspace.co.uk
  • 16. 16 Conclusion •Integration •Uptime •Ultimate user experience Rackspace Partner Network www.rackspace.co.uk
  • 17. 17 Rackspace Partner Network Rackspace Partner Network www.rackspace.co.uk

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