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Mobile stats jan 2011
 

Mobile stats jan 2011

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Stats on smart phone adoption an

Stats on smart phone adoption an

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    Mobile stats jan 2011 Mobile stats jan 2011 Presentation Transcript

    • 1999 PC vs. iPhone 4
    • Mobile’s Amazing Growth
      • Mobile device shipments will surpass PC units by 2012 (est. 500MM shipped by 2012)
      Source: Projections Morgan Stanley Research, dated June 7, 2010
    • Mobile’s Amazing Growth
      • More than half of iPhone users are above 35:
      • 35-54: 36%
      • 55+: 17%
      Source: http://techcrunchies.com/age-demographics-of-iphone-users/
    • Mobile’s Amazing Growth
      • Number of Days to Reach 1MM Units Sold:
      • iPhone: 74 (shipped 6/29/07)
      • iPad: 28 (shipped 4/3/10)
      • iPhone 4: sold 1.7MM in 3 days
      Source: Projections Morgan Stanley Research, dated June 7, 2010
    • It’s BlackBerry’s Game to Lose
      • BlackBerry still dominant phone
      • 60.7 million U.S. owned smartphones(as of Oct. 2010; up 14% since Jul 2010)
      • BlackBerry – 35.8% market share
      • iPhone – 24.6%
      • Google – 23.5% (up 6% since July 2010)
      • Microsoft – 9.7%
      Source: comScore (Oct 2010)
    • Mobile Users More Engaged
      • Social Networking Fastest Growing Mobile Sector
      • 240% increase in people accessing social networking apps from phone vs. 124% increase for News Source: comScore (June 2010)
      • 69.6MM mobile users used Mobile Apps in April 2010 Source: comScore (June 2010)
      • 76.9 billion apps expected to be downloaded by 2014 Source: IDC (Dec 2010)
    • Mobile App Usage
      • 1 in 4 U.S. Adults now use Mobile Apps
      Source: Pew Internet Project (Sept 2010)
      • 43% of total U.S. cell phone users have Mobile Apps on their phones
      Source: Pew Internet Project (Sept 2010)
      • Nearly 2/3rds use their apps daily and 1 in 4 use their apps for more than 30 minutes per day
      Source: Pew Internet Project (Sept 2010)
      • 80% of smartphone users accessed apps in April 2010 (vs 78% accessing browser)
      Source: comScore (June 2010)
    • Mobile Payments
      • eBay: over $600MM in revenue from mobile app in 2009/ $2 Billion in 2010 Source:http://techcrunch.com/2011/01/06/ebay-mobile-sales-2010/
      • eBay Mobile Sales for 2010 Holiday Season (Nov. 25- Dec. 25): $230MM – up 166%
      Source:http://techcrunch.com/2010/12/29/ebays-gross-mobile-sales-for-the-holiday-season-up-166-percent-to-230-million/
      • Amazon customers ordering more than $1 Billion worth of products per year via mobile
      Source:http://mashable.com/2010/07/22/amazon-mobile-sales/
      • Estimated mobile shopping will reach $119 Billion by 2015
      Source:https://www.abiresearch.com/press/1605-Shopping+by+Mobile+Will+Grow+to+$119+Billion+in+2015
    • Consumers Receptive to Mobile Marketing
      • 34% more likely to visit company’s website due to mobile message
      • 28% more likely to make a purchase from company website
      • 37% those who opted to receive text alerts thought location-based texts could be useful
      Source: Social Times
    • Mobile vs. PC
      • Mobile more powerful than PC
      • Does your PC know your location?
      • Does it go shopping with you or to bed? Your phone is almost never out of sight.
      • How soon before your laptop gets relegated as checked airport baggage?
      • Users are networking and buying from mobile now
      • Your members are mobile, but your association isn’t