100%online bookingsChris HommesManager Marketing & Sales
What is Stayokay?                         ‘We’ve got a                         20 persons                         bedroom’...
The missionof StayokayIt’s about:meeting, sharingand experiencing
Best cases             Revenue third party             + 95 %             Booking .com + 300%
Best cases?       Growth online business from 37%       to 48%
Stayokay best cases     Estimated online revenue 7 million
What is Stayokay?Next year  100% online?
What is Stayokay?Trevpar 99 euro     Trevpab 19 euro
Stayokay is a foundation     So why care about     revenue     management?
Stayokay is a foundationWe like to earn adecent revenue        So why care about        revenue        management?
Stayokay is a foundation                            Only then we can make ourWe like to earn a                            ...
Stayokay is a foundation                              Only then we can make ourWe like to earn a                          ...
Channelmanagement in 2011
Channelmanagement in 2011       Online world       is changing       everyday
Channelmanagement in 2011      Dynamic      product,      Dynamic      pricing
Channelmanagement in 2011       100+       internet       channels
Channelmanagement in 2011       100+       Channel       internet   Manager       channels    ASSD                   PMS
Channelmanagement in 2011         Online world         is changing         everyday
A hostel is definitely no hotel                      Welcome in                      Stayokay Vondelpark.                 ...
A hostel is definitely no hotel   We’ve got over   500 beds or… 19 x 2    35 x 4    38 x 6    8x8       3 x 10 persons   p...
Channelmanagement                    Forecasting
Channelmanagement                     Products                    Forecasting
Channelmanagement                      Pricing                     Products                    Forecasting
Channelmanagement                    Distribution                      Pricing                     Products               ...
Channel management:let’s do it simple (in a complex world) We were almost lost in the online world… then we found a   simp...
Channel management:let’s do it simple (in a complex world)  We were almost lost in the online world…  then we found a     ...
Channel management:let’s do it simple (in a complex world)  We were almost lost in the online world…  then we found a     ...
Channel management:let’s do it simple (in a complex world)  We were almost lost in the online world…  then we found a     ...
Channel management:let’s do it simple (in a complex world)  We were almost lost in the online world…  then we found a     ...
Revenue management changesour culture                It’s about                upsales now              From sales to     ...
Revenue management changesour culture                It’s about                upsales now              End of our classic...
Revenue management changesour culture                It’s about                upsales now              The start of our  ...
Revenue management changesour culture                It’s about                upsales now              A good channel-   ...
Revenue management changesour culture                It’s about                upsales now              Bring the brand al...
Meeting,sharing andexperiencing
Euro marketing forum stayokay on revenue management
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Euro marketing forum stayokay on revenue management

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Euro marketing forum stayokay on revenue management

  1. 1. 100%online bookingsChris HommesManager Marketing & Sales
  2. 2. What is Stayokay? ‘We’ve got a 20 persons bedroom’ Largest budget accommodation chain in Holland
  3. 3. The missionof StayokayIt’s about:meeting, sharingand experiencing
  4. 4. Best cases Revenue third party + 95 % Booking .com + 300%
  5. 5. Best cases? Growth online business from 37% to 48%
  6. 6. Stayokay best cases Estimated online revenue 7 million
  7. 7. What is Stayokay?Next year 100% online?
  8. 8. What is Stayokay?Trevpar 99 euro Trevpab 19 euro
  9. 9. Stayokay is a foundation So why care about revenue management?
  10. 10. Stayokay is a foundationWe like to earn adecent revenue So why care about revenue management?
  11. 11. Stayokay is a foundation Only then we can make ourWe like to earn a sustainabledecent revenue philosophy come true So why care about revenue management?
  12. 12. Stayokay is a foundation Only then we can make ourWe like to earn a sustainabledecent revenue philosophy come true So why care about revenue management? Invest in our service, people and our environment
  13. 13. Channelmanagement in 2011
  14. 14. Channelmanagement in 2011 Online world is changing everyday
  15. 15. Channelmanagement in 2011 Dynamic product, Dynamic pricing
  16. 16. Channelmanagement in 2011 100+ internet channels
  17. 17. Channelmanagement in 2011 100+ Channel internet Manager channels ASSD PMS
  18. 18. Channelmanagement in 2011 Online world is changing everyday
  19. 19. A hostel is definitely no hotel Welcome in Stayokay Vondelpark. We’ve got endless variations
  20. 20. A hostel is definitely no hotel We’ve got over 500 beds or… 19 x 2 35 x 4 38 x 6 8x8 3 x 10 persons persons persons persons persons room room room room room What do you want?
  21. 21. Channelmanagement Forecasting
  22. 22. Channelmanagement Products Forecasting
  23. 23. Channelmanagement Pricing Products Forecasting
  24. 24. Channelmanagement Distribution Pricing Products Forecasting
  25. 25. Channel management:let’s do it simple (in a complex world) We were almost lost in the online world… then we found a simple solution The solution started with a partnership based on revenue share
  26. 26. Channel management:let’s do it simple (in a complex world) We were almost lost in the online world… then we found a simple solution• The solution started with a partnership based on revenue share We have an automated and affordable solution
  27. 27. Channel management:let’s do it simple (in a complex world) We were almost lost in the online world… then we found a simple solution• The solution started with a partnership based on revenue share We offer a• We have an automated and affordable solution different product 365 days per year, automatically
  28. 28. Channel management:let’s do it simple (in a complex world) We were almost lost in the online world… then we found a simple solution• The solution started with a partnership based on revenue share But we control• We have an automated and affordable solution the system• We offer a different product 365 days per year, automatically
  29. 29. Channel management:let’s do it simple (in a complex world) We were almost lost in the online world… then we found a simple solution• The solution started with a partnership based on revenue share An online• We have an automated and affordable solution specialist who• We offer a different product connects Stayokay 365 days per year, automatically to the world• But we control the system
  30. 30. Revenue management changesour culture It’s about upsales now From sales to service driven
  31. 31. Revenue management changesour culture It’s about upsales now End of our classic booking office but…
  32. 32. Revenue management changesour culture It’s about upsales now The start of our social media team
  33. 33. Revenue management changesour culture It’s about upsales now A good channel- Manager leads to better CRM
  34. 34. Revenue management changesour culture It’s about upsales now Bring the brand alive
  35. 35. Meeting,sharing andexperiencing

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