What is Social Media?
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What is Social Media?

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This is an introduction to social media presentation I gave to the Phi Beta Lambda state leadership conference of California.

This is an introduction to social media presentation I gave to the Phi Beta Lambda state leadership conference of California.

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What is Social Media? Presentation Transcript

  • 1. What is Social Media? A conversation and a discussion on the Social Media Principles Chris Heuer Creative Social Strategist and Coach Founder, Social Media Club
  • 2. My name is Chris, who are you?
  • 3. My name is Chris, who are you? Who is being taught social media in school right now?
  • 4. My name is Chris, who are you? Who is being taught social media in school right now? Who is expecting a life in business?
  • 5. My name is Chris, who are you? Who is being taught social media in school right now? Who is expecting a life in business? Who is going to be a social entrepreneur?
  • 6. My name is Chris, who are you? Who is being taught social media in school right now? Who is expecting a life in business? Who is going to be a social entrepreneur? Who has teachers who are actually doing it and not just reading it
  • 7. My name is Chris, who are you? Who is being taught social media in school right now? Who is expecting a life in business? Who is going to be a social entrepreneur? Who has teachers who are actually doing it and not just reading it Who has read the cluetrain?
  • 8. My name is Chris, who are you? Who is being taught social media in school right now? Who is expecting a life in business? Who is going to be a social entrepreneur? Who has teachers who are actually doing it and not just reading it Who has read the cluetrain? How about Groundswell?
  • 9. My name is Chris, who are you? Who is being taught social media in school right now? Who is expecting a life in business? Who is going to be a social entrepreneur? Who has teachers who are actually doing it and not just reading it Who has read the cluetrain? How about Groundswell? What tools are you using?
  • 10. My name is Chris, who are you? Who is being taught social media in school right now? Who is expecting a life in business? Who is going to be a social entrepreneur? Who has teachers who are actually doing it and not just reading it Who has read the cluetrain? How about Groundswell? What tools are you using? Facebook
  • 11. My name is Chris, who are you? Who is being taught social media in school right now? Who is expecting a life in business? Who is going to be a social entrepreneur? Who has teachers who are actually doing it and not just reading it Who has read the cluetrain? How about Groundswell? What tools are you using? Facebook MysSpce
  • 12. My name is Chris, who are you? Who is being taught social media in school right now? Who is expecting a life in business? Who is going to be a social entrepreneur? Who has teachers who are actually doing it and not just reading it Who has read the cluetrain? How about Groundswell? What tools are you using? Facebook MysSpce Delicious
  • 13. My name is Chris, who are you? Who is being taught social media in school right now? Who is expecting a life in business? Who is going to be a social entrepreneur? Who has teachers who are actually doing it and not just reading it Who has read the cluetrain? How about Groundswell? What tools are you using? Facebook MysSpce Delicious Digg
  • 14. My name is Chris, who are you? Who is being taught social media in school right now? Who is expecting a life in business? Who is going to be a social entrepreneur? Who has teachers who are actually doing it and not just reading it Who has read the cluetrain? How about Groundswell? What tools are you using? Facebook MysSpce Delicious Digg Blog
  • 15. My name is Chris, who are you? Who is being taught social media in school right now? Who is expecting a life in business? Who is going to be a social entrepreneur? Who has teachers who are actually doing it and not just reading it Who has read the cluetrain? How about Groundswell? What tools are you using? Facebook MysSpce Delicious Digg Blog Wiki
  • 16. What do you really want to learn this morning? What are the most important questions you want to have answered on these topics?
  • 17. What is Social Media?
  • 18. What is Social Media?
  • 19. The Four C’s of Social Media
  • 20. The Four C’s of Social Media • Context
  • 21. The Four C’s of Social Media • Context • Communications
  • 22. The Four C’s of Social Media • Context • Communications • Collaborations
  • 23. The Four C’s of Social Media • Context • Communications • Collaborations • Connections
  • 24. Welcome to the social world...
  • 25. Welcome to the social world... • Welcome to the era of conversation
  • 26. Welcome to the social world... • Welcome to the era of conversation • Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it
  • 27. Welcome to the social world... • Welcome to the era of conversation • Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it • Advertising isn’t effective anymore, no one is watching the ads and no one cares
  • 28. Welcome to the social world... • Welcome to the era of conversation • Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it • Advertising isn’t effective anymore, no one is watching the ads and no one cares • People want to talk to people, not marketing and communications professionals
  • 29. Welcome to the social world... • Welcome to the era of conversation • Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it • Advertising isn’t effective anymore, no one is watching the ads and no one cares • People want to talk to people, not marketing and communications professionals • The Cluetrain is well on its way to the future, are you on it? http://cluetrain.com/
  • 30. Social Media is tearing down the walls that keep us apart and changing the rules that have kept us from being human inside our companies.
  • 31. There is no secret sauce...
  • 32. It’s not about pulling levers & getting results Being social is a way of thinking from which you can create new opportunities to talk WITH your audiences and get the cash register ringing BECAUSE you are being helpful and focused on them, not yourself
  • 33. photo by Dave Gray - Xplane http://flickr.com/photos/davegray/82865014/in/set-1776148/ It’s more art then science How do you use the brush?
  • 34. Your perspective and your attitude is what will determine success or failure...
  • 35. The Social Media Principles • Be Human • Be Aware • Be Honest • Be Respectful • Be a Participant • Be Open • Be Courageous
  • 36. Be Human
  • 37. Be Human Don’t Just Be Human, Be Yourself
  • 38. Be Aware
  • 39. Be Aware Don’t Just Be Aware, Be Smart
  • 40. Be Honest
  • 41. Be Honest Don’t Just Be Honest, Have Integrity
  • 42. Be Respectful
  • 43. Be Respectful Don’t Just Be Respectful, Live by the Golden Rule
  • 44. Be a Participant
  • 45. Be a Participant Don’t Just Be a Participant, Contribute Value
  • 46. Be Open
  • 47. Be Open Don’t Just Be Open, Be an Agent of Change
  • 48. Be Courageous
  • 49. Be Courageous Don’t Just Be Courageous, Be Willing to Fail
  • 50. Which is why I think these Social Media Principles are where we must start.
  • 51. Success in this next era, the network age, the social age, the knowledge age requires you to change your everything
  • 52. Success in this next era, the network age, the social age, the knowledge age requires you to change your everything • Attitude
  • 53. Success in this next era, the network age, the social age, the knowledge age requires you to change your everything • Attitude • Perspective
  • 54. Success in this next era, the network age, the social age, the knowledge age requires you to change your everything • Attitude • Perspective • Philosophy
  • 55. Success in this next era, the network age, the social age, the knowledge age requires you to change your everything • Attitude • Perspective • Philosophy • Understanding
  • 56. Success in this next era, the network age, the social age, the knowledge age requires you to change your everything • Attitude • Perspective • Philosophy • Understanding • Skillset
  • 57. Great Products aren’t sold, they’re bought “Advertising is the tax you pay for mediocre products.” - Peter Hirshberg Chairman, The Conversation Group photo by chris heuer
  • 58. The Golden Rules of Marketing 1. Marketing is the work we do to match a company’s product or service with the people or companies who will get the most value and/or satisfaction from it. 2. The best marketing is done during the product development process, where the needs and desires of those who will use the product or service are considered and designed into the product or service with an understanding of the broader marketplace in which they will be sold.  You can’t easily market a product that was not well made, but the iPhone sells itself. 3. Marketing is not the transactional process with which it has become associated despite its close proximity. If markets are indeed conversations, then marketing is a series of conversations intended to serve the better interests of the market. (David Weinberger has famously said ’somewhere along the way marketing became what we did TO people’) http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/
  • 59. Markets, not Marketing • Conversations Aren’t Marketing • Talk With Your Customers, Not At Them • Be of Service, Provide Real Value • Don’t Just Listen to Customers, Hear Them • Spend on Marketing, Invest in Support • Make Customer Relationships Meaningful
  • 60. Social Marketing
  • 61. Social Marketing • Look
  • 62. Social Marketing • Look • Listen
  • 63. Social Marketing • Look • Listen • Join
  • 64. Social Marketing • Look • Listen • Join • Lead
  • 65. Three T’s • Transparency • Trust • Truthiness
  • 66. Insyte #1 - Don’t Sell, Help People Buy
  • 67. Insyte #2 - Be the Media Company
  • 68. Insyte #3 - Follow Your Passion, Have Fun
  • 69. Insyte #4 - You Must Do To Understand, You Must Fail to Learn
  • 70. Chris Heuer chrisheuer.com twitter.com/chrisheuer flickr.com/chrisheuer delicious.com/chrisheuer socialmediaclub.org chris@socialmediaclub.org m.408.834.0884