Universal Search & Social Media
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Universal Search & Social Media

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This probably won't make much sense without hearing the telling of it, but I was asked to share this by someone attending the Search Insider Summit where I gave this short presentation this morning, ...

This probably won't make much sense without hearing the telling of it, but I was asked to share this by someone attending the Search Insider Summit where I gave this short presentation this morning, so here it is...

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    Universal Search & Social Media Universal Search & Social Media Presentation Transcript

    • social media & universal search a short story
    • search is the beginning of a conversation
    • social media is conversational
    • text, audio, video & images created by people for people
    • search marketing and social media are a natural fit Photo Credit Roger Lynn Creative Commons, Some rights reserved http://www.flickr.com/photos/rogerlynn/
    • like peanut butter & jelly Photo Credit Tamara Creative Commons, Some rights reserved : http://www.flickr.com/photos/tamdotcom/
    • it’s a natural fit together, but success requires a clarity of purpose
    • universal search is a natural evolution Photo Credit Stephanie Asher Creative Commons, Some rights reserved : http://www.flickr.com/photos/stephanieasher
    • universal search is in the best interest of the searcher
    • universal search simply requires search marketing professionals to apply keyword optimization to other forms of media
    • It’s still about filling the funnel
    • but filling the funnel is more about the media than the marketing
    • put the searcher first
    • serving their interests is the purpose, from which you leverage “the because effect”
    • interruption isn’t welcome Photo Credit Shannon K: Creative Commons, Some rights reserved http://www.flickr.com/photos/shannonmary
    • serve the market and you serve the marketer
    • making media optimized to engage searchers in the conversation is the optimization of marketing
    • universal search merely means audio, video, news and conversation are as important as landing pages
    • it’s a new opportunity, and it changes everything
    • Chris Heuer The Conversation Group