Universal Search & Social Media

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This probably won't make much sense without hearing the telling of it, but I was asked to share this by someone attending the Search Insider Summit where I gave this short presentation this morning, so here it is...

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Universal Search & Social Media

  1. 1. social media & universal search a short story
  2. 2. search is the beginning of a conversation
  3. 3. social media is conversational
  4. 4. text, audio, video & images created by people for people
  5. 5. search marketing and social media are a natural fit Photo Credit Roger Lynn Creative Commons, Some rights reserved http://www.flickr.com/photos/rogerlynn/
  6. 6. like peanut butter & jelly Photo Credit Tamara Creative Commons, Some rights reserved : http://www.flickr.com/photos/tamdotcom/
  7. 7. it’s a natural fit together, but success requires a clarity of purpose
  8. 8. universal search is a natural evolution Photo Credit Stephanie Asher Creative Commons, Some rights reserved : http://www.flickr.com/photos/stephanieasher
  9. 9. universal search is in the best interest of the searcher
  10. 10. universal search simply requires search marketing professionals to apply keyword optimization to other forms of media
  11. 11. It’s still about filling the funnel
  12. 12. but filling the funnel is more about the media than the marketing
  13. 13. put the searcher first
  14. 14. serving their interests is the purpose, from which you leverage “the because effect”
  15. 15. interruption isn’t welcome Photo Credit Shannon K: Creative Commons, Some rights reserved http://www.flickr.com/photos/shannonmary
  16. 16. serve the market and you serve the marketer
  17. 17. making media optimized to engage searchers in the conversation is the optimization of marketing
  18. 18. universal search merely means audio, video, news and conversation are as important as landing pages
  19. 19. it’s a new opportunity, and it changes everything
  20. 20. Chris Heuer The Conversation Group

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