State of Social Media Club

The Social State of Social Media Club by Chris Heuer, Founder December 15, 2008

SMC Goals • Further emphasis on Media Literacy and creation of supporting programs • Strengthen Social Media as both a profession and as a hobby with a focus on inter-disciplinary learning • Membership Directory, Services Directory, Speakers Directory and additional beneﬁts coming in Q1 2009 • National/Global partnerships (NCDD, SNCR, conferences, seminars, etc) • Social Media Workshops in 2009 (Europe and US tours in the late winter early spring)

Currently Active Cities (33) • Atlanta, GA (USA) • Minneapolis, MN (USA) • Austin, TX (USA) • New York, NY (USA) • Birmingham, AL (USA) • Paris, France (Europe) • Brisbane, Qld (AU) • Philadelphia, PA (USA) • Boston, MA (USA) • Phoenix, AZ (USA) • Charlotte, NC (USA) • Raleigh/Durham/Chapel Hill, NC (USA) • Chicago, IL (USA) • Rochester, NY (USA) • Cleveland, OH (USA) • San Antonio, TX (USA) • Columbus, OH (USA) • San Diego, CA (USA) • Dallas, TX (USA) • San Francisco Bay Area, CA (USA) • Denver, CO (USA) • Santa Cruz-Monterey, CA (USA) • Indianapolis, IN (USA) • Seattle, WA (USA) • Kansas City, MO (USA) • St. Louis, MO (USA) • Las Vegas, NV (USA) • Ft. Worth, TX (USA) • London, United Kingdom (Europe) • Washington DC (USA) • Los Angeles, CA (USA) • Louisville, KY (USA) • Miami/FTL/South Florida, FL (USA)

Launching Soon (37) •Albuquerque, NM (USA) •New Orleans, LA •Bangalore (India) •Oklahoma City, OK (USA) •Berlin, Germany (Europe) •Orange County, CA (USA) •Charleston, SC (USA) •Orlando, FL (USA) •Columbia, SC (USA) •Pittsburgh, PA (USA) •Côte d'Ivoire (Africa) •Portland, OR (USA) •Des Moines, IA (USA) •Provo/Orem, UT (USA) •Detroit/Ann Arbor, MI (USA) •Rio Grande Valley, TX (USA) •Greenville, SC (USA) •Salt Lake City, UT (USA) •Hamburg, Germany (Europe) •Sydney (Australia) •Honolulu, HI (USA) •Tampa Bay, FL (USA) •Houston, TX (USA) •Tel Aviv, Israel •Italy •Toledo, OH (USA) •Jacksonville, FL (USA) •Toronto, Ontario (Canada) •Korea •Tucson, AZ (USA) •Lexington, KY (USA) •Vancouver, BC (Canada) •Liverpool / Manchester, United Kingdom •Victoria, BC (Canada) •Memphis, TN (USA) •Vienna, Austria (Europe) •Milwaukee, WI (USA) •Munich, Germany

2008 Membership Revenues (96 Paid for $12,848.23 net) • 19 Student/NonProﬁt • 64 Professional (58 standard, 8 CoFounder) • 13 SMB (8 standard, 5 CoFounder) • 0 New Corporate + approx $1,000 for one workshop in receivables

Expenses • Virtual Admin = $3,500 • Shirts, stickers, supplies = $3,500 • Services (hosting, wiki, PayPal Expenses etc.) = $1,000+ • Accountant, 501c3 ﬁling, etc. = $4,000+ • Programmers = $10,000 (?) APPROXIMATELY $22,000

Important Next Steps • Seeking Nominations • For Formal Board of Directors • Education Chair • Research Chair • Events Chair • Partnership Chair • Chair of Editorial Board (question of the week, podcast)

Q1 2009 • Co-hosting a Social Media Clubhouse at CES • Hosting Pool 2.0 Tournament and Party at SxSW • Hiring editorial support for our blog • Beginning development of New Member Site

Questions to Consider

What are most important developments in 2008? A Group Discussion / Report Out

The Future of Social Media: 2009 and Beyond A Talk by Chris Heuer

Some Ideas • Charlene Li Exclusivity trumps accessibility • ann handley Sputtering economy entices companies into social media space http://www.beingpeterkim.com

Heuer’s Insyte #1 Democracy Rethinking democracy as a participatory rather then a representative one

Heuer’s Insyte #2 Scale The world gets smaller... and our attention span does too

Heuer’s Insyte #3 Balanced Lives? We develop better coping mechanisms for information overload and relationship overload

Heuer’s Insyte #4 Death of Advertising Traditional interrupt driven advertising will fade away even further as its effectiveness keeps dropping

What are your thoughts?

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State of Social Media Club

by Chris Heuer on Dec 15, 2008

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State of Social Media Club — Presentation Transcript