The Social State of
Social Media Club
by Chris Heuer, Founder
December 15, 2008

SMC Goals
• Further emphasis on Media Literacy and creation
of supporting programs
• Strengthen Social Media as both a profession and as
a hobby with a focus on inter-disciplinary learning
• Membership Directory, Services Directory,
Speakers Directory and additional benefits coming
in Q1 2009
• National/Global partnerships (NCDD, SNCR,
conferences, seminars, etc)
• Social Media Workshops in 2009 (Europe and US
tours in the late winter early spring)

Currently Active Cities
(33)
• Atlanta, GA (USA) • Minneapolis, MN (USA)
• Austin, TX (USA) • New York, NY (USA)
• Birmingham, AL (USA) • Paris, France (Europe)
• Brisbane, Qld (AU) • Philadelphia, PA (USA)
• Boston, MA (USA) • Phoenix, AZ (USA)
• Charlotte, NC (USA) • Raleigh/Durham/Chapel Hill, NC (USA)
• Chicago, IL (USA) • Rochester, NY (USA)
• Cleveland, OH (USA) • San Antonio, TX (USA)
• Columbus, OH (USA) • San Diego, CA (USA)
• Dallas, TX (USA) • San Francisco Bay Area, CA (USA)
• Denver, CO (USA) • Santa Cruz-Monterey, CA (USA)
• Indianapolis, IN (USA) • Seattle, WA (USA)
• Kansas City, MO (USA) • St. Louis, MO (USA)
• Las Vegas, NV (USA) • Ft. Worth, TX (USA)
• London, United Kingdom (Europe) • Washington DC (USA)
• Los Angeles, CA (USA)
• Louisville, KY (USA)
• Miami/FTL/South Florida, FL (USA)

Launching Soon
(37)
•Albuquerque, NM (USA) •New Orleans, LA
•Bangalore (India) •Oklahoma City, OK (USA)
•Berlin, Germany (Europe) •Orange County, CA (USA)
•Charleston, SC (USA) •Orlando, FL (USA)
•Columbia, SC (USA) •Pittsburgh, PA (USA)
•Côte d'Ivoire (Africa) •Portland, OR (USA)
•Des Moines, IA (USA) •Provo/Orem, UT (USA)
•Detroit/Ann Arbor, MI (USA) •Rio Grande Valley, TX (USA)
•Greenville, SC (USA) •Salt Lake City, UT (USA)
•Hamburg, Germany (Europe) •Sydney (Australia)
•Honolulu, HI (USA) •Tampa Bay, FL (USA)
•Houston, TX (USA) •Tel Aviv, Israel
•Italy •Toledo, OH (USA)
•Jacksonville, FL (USA) •Toronto, Ontario (Canada)
•Korea •Tucson, AZ (USA)
•Lexington, KY (USA) •Vancouver, BC (Canada)
•Liverpool / Manchester, United Kingdom •Victoria, BC (Canada)
•Memphis, TN (USA) •Vienna, Austria (Europe)
•Milwaukee, WI (USA)
•Munich, Germany

2008 Membership Revenues
(96 Paid for $12,848.23 net)
• 19 Student/NonProfit
• 64 Professional (58 standard, 8 CoFounder)
• 13 SMB (8 standard, 5 CoFounder)
• 0 New Corporate
+ approx $1,000 for one workshop in receivables

Expenses
• Virtual Admin = $3,500
• Shirts, stickers, supplies = $3,500
• Services (hosting, wiki, PayPal Expenses etc.) =
$1,000+
• Accountant, 501c3 filing, etc. = $4,000+
• Programmers = $10,000 (?)
APPROXIMATELY $22,000

Important Next Steps
• Seeking Nominations
• For Formal Board of Directors
• Education Chair
• Research Chair
• Events Chair
• Partnership Chair
• Chair of Editorial Board
(question of the week, podcast)

Q1 2009
• Co-hosting a Social Media Clubhouse
at CES
• Hosting Pool 2.0 Tournament and
Party at SxSW
• Hiring editorial support for our blog
• Beginning development of New
Member Site

Questions to
Consider

What are most important
developments in 2008?
A Group Discussion / Report Out

The Future of
Social Media:
2009 and Beyond
A Talk by Chris Heuer

Some Ideas
• Charlene Li
Exclusivity trumps
accessibility
• ann handley
Sputtering
economy entices
companies into
social media space
http://www.beingpeterkim.com

Heuer’s Insyte #1
Democracy
Rethinking
democracy as a
participatory
rather then a
representative
one

Heuer’s Insyte #2
Scale
The world gets
smaller... and our
attention span
does too

Heuer’s Insyte #3
Balanced
Lives?
We develop better
coping mechanisms
for information
overload and
relationship
overload

Heuer’s Insyte #4
Death of
Advertising
Traditional
interrupt driven
advertising will
fade away even
further as its
effectiveness
keeps dropping

What are your
thoughts?

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