Social + Media: What's Needed Next (Drupalcon Keynote)

Social + Media What We Need Next 3 September 2009, Drupalcon Paris Chris Heuer Founder, Social Media Club Creative Catalyst, AdHocnium Frustrated Drupal Customer

Hi, my name is Chris... • I took computer programming classes at Miami-Dade Community College when I was 13 (on a TRS-80) • My first game system was an Atari 2600 (still have it) • My first computer was a Mac SE I used to play with HyperCards • I had my first experience as a Super User in 1995 and it was oh so sweet...

The Internet became my career • Guru Communications, 1994 I learned to build sites in BBEdit (still have the t-shirt) • Virtual Community Network,1995 • Miami Ad School, 1996-1998 • Chief, eBusiness, U.S. Mint, 1999 I was a numismatist as a kid... and as an adult • InfoApps, 2000 • Conversal, 2000

Being social became my way of life • Insytes, 2004 • 1st BarCamp, 2005 • BrainJams, 2005 • Social Media Club, 2006 If you get it, share it • The Conversation Group, 2007 • AdHocnium, 2008

essentially I am a geek. and apparently, I have always thought geeks were cool :)

interestingly

I designed and built an enterprise CMS for Palm between 2002 and 2005

but I am not just a geek entrepreneur or a marketing wanker

I think holistically

so why am I here today?

I am also a frustrated Drupal Customer (or rather, a wannabe customer)

Social Media Club’s (and my) experience with Drupal...

More on this later, let’s talk about Social + Media

social media is not the thing, as much as it is what we do with it, SHARING media, socializing it and connecting through it

it’s more art than science @davegray

Social Media, A Brief History • Cave Paintings • Hieroglyphs • Written Word • Guttenberg • Radio • Television • Mimeograph • Web • Weblogging • Social Networking

point being, all media is, or can be SOCIAL

the ‘democratization’ of communications technologies is advancing at an ever increasing rate (just ask Ray Kurzweil)

this is good, and its also challenging (especially for early adopters)

So let’s think more critically about what we have learned from Social Media so far

But ﬁrst, let’s look back to dotcom era •The Three C’s • Content • Commerce • Community

The framework for a social operating system •The Four C’s • Context • Communications • Collaboration • Connections 4

Success using this framework is values based • The Social Media Principles • Be Human • Be Aware • Be Honest • Be Respectful • Be a Participant • Be Open • Be courageous

What do you value?

a story about respect

point: everyone has value to contribute (especially if they are different then you)

lets look beyond social media, lets look at the BIGGER PITCTURE

Jeff Jarvis calls the modern era “The Great Restructuring” http://www.buzzmachine.com/2009/03/07/the-great-restructuring/

the perfect storm http://www.socialmediaclub.org/2009/06/04/toby-moores-on-the-perfect-storm-for-change/

we are ﬁnally realizing that all organizations are made of people and all organizations are social http://www.chrisheuer.com/2008/06/10/towards-a-more-social-organization/

“what makes these times interesting is that all companies are media companies” - Tom Foremski, Silicon Valley Watcher http://www.siliconvalleywatcher.com/mt/archives/2007/08/we_live_in_a_ma.php

All modern organizations are media companies

Will it Blend’s Marketing Department is Proﬁtable

this is the real opportunity for Drupal to serve, at its core, the common need of all organizations to behave as media companies

in times of disruptive change many people get (or feel) hurt

FUD Fear Uncertainty Doubt

social media (and drupal) is changing the way we relate to each other, the organizations we serve and the organizations that serve us

truth is we can no longer afford to look at the world as

Us vs. Them

the thing is, this is what we were taught, this is what we found as true.

we must transcend this

which brings me back to my love/hate relationship with Drupal

a problem of perception

a problem of perception (I asked twitter and they conﬁrmed it)

What is Drupal? • gilliatt@chrisheuer I suspect that the "general public" response to that question would be a blank stare. • lisapadilla@chrisheuer drupal is the content management system we've been promised since web 1.0 and earlier • ScottGentzen@chrisheuer I'd always assumed that Drupal was a linux distribution. • obilon@chrisheuer It's a city in Southeast Asia. A capital of some country. Am I right? ;)

What is Drupal? • sherisaid@chrisheuer drupal is sort of like Joomla and then again totally not. • socialmediabham@chrisheuer Drupal is that thing "that" guy talks about when we start to talk about WordPress as a CMS... • michaelpearsun@chrisheuer It is a CMS. Like WP only more robust. This can also mean complicated. Has a loyal user group. Terrible internal search. Blue. • jeremywright@chrisheuer It's a platform where it's harder to build simple things, but easier to build complex things. IF you know what you're doing.

What is Drupal? • TWalk@chrisheuer Drupal = an innovative framework for building Web sites. • sborsch@chrisheuer Drupal today is a "content management platform for geeks" striving to become a "social publishing platform for power users" • bryanhouse@chrisheuer #drupal is a social publishing platform to build websites that unite content and community • nikan@chrisheuer an application framework packaged as a CMS • fucktwtr@chrisheuer Drupal is like Lego for building Web 2.0 sites -just plug together modules and, viola! And because it's open source, it's free!

Dries talked of moving beyond a framework and becoming a product. I don’t think that goes far enough.

Drupal needs to be an easy to use easy to scale easy to love SOLUTION

You are here. http://businessconfessions.blogspot.com/2007_06_01_archive.html

where do you want to go?

are you going to take the leap? or are you going to fall off the cliff?

The Drupal community needs to grow up

it feels as if this is puberty all over again

the social media community and the Drupal community share some problems and growing pains

With success, we deal with... • With newfound popularity, comes pains of change • New, clueless, and self proclaimed “experts” are hurting us, causing harm • There is a more diverse group of ‘users’ making it harder to be ‘user-centric’ in thinking about the industry

we stand at the crossroads

which is why we must ask more powerful questions, look in the mirror and answer them honestly

it really does take a village

look after the WHOLE of the community

think holistically about user experience and needs

http://markboulton.co.uk/

most importantly, ask more powerful questions like...

W.W.S.D.

W.W.S.D. (What Would Steve Do?)

W.W.L.D.

W.W.L.D. (What Would Linus Do?)

W.W.L.D. seriously, ask him

but most importantly

W.W.D.D.

W.W.D.D. (What Will Drupal Do?)

What it is... is up to you.

so let’s talk @ChrisHeuer chris@adhocnium.com

Social + Media: What's Needed Next (Drupalcon Keynote)

by Chris Heuer on Sep 03, 2009

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