Listen. Join. Start. The Social Media Playbook

Listen. Join. Start. The Social Media Playbook 0.2

What are we talking about?
Goals for today
Setting the Stage
What is the big idea?
Social Media Strategy and the (re) Organization
Listen. Join. Start. As Easy As 1,2,3?
More Discussion

Goals for today
My goal is to help transform the organization and make markets more efficient with Social Media
So what are your goals for this Social Media Workshop?
What are you working on that we can help you with?

Why Are We talking?
Social Media is really about the three C's - Context Communications Collaboration
Ultimately, everything we do is a result of conversation. It is the process through which we create value.

Getting to Work. What is this Social Media Playbook?
The most important tactics being deployed effectively by leading companies follow this model.
It is a return to Business Fundamentals 101 in a new market environment created by new technologies and increasing frustration with the status quo.

Social Media Strategy A State of Mind, a State of Being
Before executing on conversational strategy, it's good to check your old world paradigms at the door.
"Somewhere along the way, markets, what we did together, became marketing, what we did to each other."
David Weinberger
Listen Join Start is certainly not as easy as 1,2,3 to execute, but it is this simple to think about strategically.

The Art of Listening
Participation is Marketing
Host Important Conversations

The Secret is Powerful Questions
"Successful people ask better questions, and as a result, they get better answers."
Tony Robbins
Successful companies are those that ask the most important questions and create systems that explore the answer by including the best thinking from diverse, but informed, perspectives.
Blog Posts with Questions receive more comments than those that make statements

“ The wise man doesn't give the right answers, he poses the right questions.”
Claude Levi-Strauss

The Social Media Playbook 0.2 Getting to work…

Listen
Are you self aware?
Where’s the conversation?
Who’s influential?
What do they care about?
What are they talking about today?

Join
Who are you?
What do you think?
Who needs to know who?
Who are your friends?
What can you contribute?

Start
How can you get some practice?
What is your outcome and your purpose?
Where are you publishing regularly?
How can you highlight great thoughts?
How can you improve?

Moving Forward Together
http://wiki.listenjoinstart.com/
Chris Heuer [email_address] http://www.chrisheuer.com/

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Listen. Join. Start. The Social Media Playbook

by Chris Heuer on Jun 25, 2007

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Listen. Join. Start. The Social Media Playbook — Presentation Transcript