Chris Heuer Tagging Exercise

Slide 1: Interactive Exercise Chris Heuer Partner, The Conversation Group

Slide 2: Session Overview Choose 3 words or phrases that describes you and/or your interests, write each on a post-it note and adhere to your name badge Get up out of your seats and find someone who has one of the same words/phrases as you do and talk about your common interest (5 minutes) Listen for the chimes to ring and STOP TALKING Sit with your new friend & get ready to play

Slide 3: Sample words/phrases California, Snowboarding, Marketing Social Media, Education, Mother Public Relations, Chicago Cubs, Watercolors Web Junkie, Facebook, Twitter

Slide 4: FIND A NEW FRIEND, HAVE A CONVERSATION LOOK FOR SOMEONE WITH A MATCHING KEYWORD OR PHRASE AND TALK ABOUT YOUR INTERESTS

Slide 5: Listen to Instructions :-)

Slide 6: WORD ASSOCIATION GAME - 5 MINUTES BRAINSTORM TOGETHER ALL THE OTHER WORDS AND PHRASES RELATED TO YOUR INTEREST

Slide 7: welcome to the world of tagging and folksonomies

Slide 8: Why is this important? Understand that people can describe the same thing using different language When the primary user interface is search, keywords, AKA tags, are very valuable OCEAN, WATER, BALCONY, DOG, GOLDEN RETRIEVER, DAD, DALE WELLS, MAN’S BEST FRIEND, HAPPY, LOVE

Slide 9: What exactly are tags? Words and Phrases Descriptors Signals of Intention, Attention & Interest Unique Identifiers Community Connectors Personal Placeholders

Slide 10: Community Connectors NPTech tag non profit technology sharing resources connecting with colleagues massive collaborative effort that benefits everyone

Slide 11: Taxonomy vs. Folksonomy Taxonomy Framework of organizing that is a single view based on best guess Folksonomy Tag based system of organization from many different folks perspectives CC LICENSE - THOMAS VANDERWAL

Slide 12: Everything is Miscellaneous In the physical world, an item like a book in a library can only exist in one place This is the basis of the Dewey Decimal System In a folder based hierarchy like Windows, a file can only exist in one place We applied physical thinking to the way we organize digitally CC LICENSE - LIBRARY_MISTRESS HTTP://FLICKR.COM/PHOTOS/LIBRARY_MISTRESS/383527143/

Slide 13: Tags in the world Photo Storage and Sharing flickr.com Social Bookmarking delicious.com Blogging wordpress.com Hashtags tweemes.com

Slide 14: Primary Uses & Benefits Enabling people to find things more easily and quickly Increasing promotion Finding experts or discovering people with similar interests Understanding trends and gaining insights into collective wisdom and interests (ie, tag clouds)

Slide 15: Trends in last 24 hours Flickr’s most popular photos for the last 24 hours

Slide 16: Attention and Interest Gaining understanding through tag clouds

Slide 17: Chris Heuer chrisheuer.com twitter.com/chrisheuer flickr.com/chrisheuer delicious.com/chrisheuer socialmediaclub.org theconversationgroup.com chris@theconversationgroup.com m.408.834.0884