Interactive Exercise
Chris Heuer
Partner, The Conversation Group
Session Overview
Choose 3 words or phrases that describes you
and/or your interests, write each on a post-it note
and adhe...
Sample words/phrases

California, Snowboarding, Marketing

Social Media, Education, Mother

Public Relations, Chicago Cubs...
FIND A NEW FRIEND, HAVE A CONVERSATION
LOOK FOR SOMEONE WITH A MATCHING KEYWORD OR PHRASE AND TALK ABOUT YOUR INTERESTS
Listen to Instructions :-)
WORD ASSOCIATION GAME - 5 MINUTES
BRAINSTORM TOGETHER ALL THE OTHER WORDS AND PHRASES RELATED TO YOUR INTEREST
welcome to the world of
tagging and folksonomies
Why is this important?
Understand that
people can describe
the same thing using
different language

When the primary user
...
What exactly are tags?
Words and Phrases

Descriptors

Signals of Intention,
Attention & Interest

Unique Identifiers

Comm...
Community Connectors
NPTech tag

  non profit technology

  sharing resources

  connecting with
  colleagues

  massive co...
Taxonomy vs. Folksonomy
Taxonomy

  Framework of organizing
  that is a single view
  based on best guess

Folksonomy

  T...
Everything is Miscellaneous
 In the physical world, an item
 like a book in a library can only
 exist in one place

 This ...
Tags in the world
 Photo Storage and Sharing
 flickr.com

 Social Bookmarking
 delicious.com

 Blogging
 wordpress.com

 Ha...
Primary Uses & Benefits
Enabling people to find
things more easily and
quickly

Increasing promotion

Finding experts or
dis...
Trends in last 24 hours

Flickr’s most popular photos for the last 24 hours
Attention and Interest


Gaining understanding
through tag clouds
Chris Heuer
chrisheuer.com
twitter.com/chrisheuer
flickr.com/chrisheuer
delicious.com/chrisheuer
socialmediaclub.org
thecon...
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Chris Heuer Tagging Exercise

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This is a deck that leads into a practical understanding of the value of tags. Definitely could use some more work, and the in room experience is what makes this fly...

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Chris Heuer Tagging Exercise

  1. 1. Interactive Exercise Chris Heuer Partner, The Conversation Group
  2. 2. Session Overview Choose 3 words or phrases that describes you and/or your interests, write each on a post-it note and adhere to your name badge Get up out of your seats and find someone who has one of the same words/phrases as you do and talk about your common interest (5 minutes) Listen for the chimes to ring and STOP TALKING Sit with your new friend & get ready to play
  3. 3. Sample words/phrases California, Snowboarding, Marketing Social Media, Education, Mother Public Relations, Chicago Cubs, Watercolors Web Junkie, Facebook, Twitter
  4. 4. FIND A NEW FRIEND, HAVE A CONVERSATION LOOK FOR SOMEONE WITH A MATCHING KEYWORD OR PHRASE AND TALK ABOUT YOUR INTERESTS
  5. 5. Listen to Instructions :-)
  6. 6. WORD ASSOCIATION GAME - 5 MINUTES BRAINSTORM TOGETHER ALL THE OTHER WORDS AND PHRASES RELATED TO YOUR INTEREST
  7. 7. welcome to the world of tagging and folksonomies
  8. 8. Why is this important? Understand that people can describe the same thing using different language When the primary user interface is search, keywords, AKA tags, are very valuable OCEAN, WATER, BALCONY, DOG, GOLDEN RETRIEVER, DAD, DALE WELLS, MAN’S BEST FRIEND, HAPPY, LOVE
  9. 9. What exactly are tags? Words and Phrases Descriptors Signals of Intention, Attention & Interest Unique Identifiers Community Connectors Personal Placeholders
  10. 10. Community Connectors NPTech tag non profit technology sharing resources connecting with colleagues massive collaborative effort that benefits everyone
  11. 11. Taxonomy vs. Folksonomy Taxonomy Framework of organizing that is a single view based on best guess Folksonomy Tag based system of organization from many different folks perspectives CC LICENSE - THOMAS VANDERWAL
  12. 12. Everything is Miscellaneous In the physical world, an item like a book in a library can only exist in one place This is the basis of the Dewey Decimal System In a folder based hierarchy like Windows, a file can only exist in one place We applied physical thinking to the way we organize digitally CC LICENSE - LIBRARY_MISTRESS HTTP://FLICKR.COM/PHOTOS/LIBRARY_MISTRESS/383527143/
  13. 13. Tags in the world Photo Storage and Sharing flickr.com Social Bookmarking delicious.com Blogging wordpress.com Hashtags tweemes.com
  14. 14. Primary Uses & Benefits Enabling people to find things more easily and quickly Increasing promotion Finding experts or discovering people with similar interests Understanding trends and gaining insights into collective wisdom and interests (ie, tag clouds)
  15. 15. Trends in last 24 hours Flickr’s most popular photos for the last 24 hours
  16. 16. Attention and Interest Gaining understanding through tag clouds
  17. 17. Chris Heuer chrisheuer.com twitter.com/chrisheuer flickr.com/chrisheuer delicious.com/chrisheuer socialmediaclub.org theconversationgroup.com chris@theconversationgroup.com m.408.834.0884
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