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Search Engine Optimization Keyword Saturation Chris Haleua Alan Mitchell Tucker Christiansen
Value <ul><li>CTR – Click Through Rate </li></ul><ul><ul><li>42% click the top link </li></ul></ul><ul><ul><li>8%  click t...
Plan <ul><li>Analyze </li></ul><ul><ul><li>Study the most relevant search phrases </li></ul></ul><ul><ul><li>Identify how ...
Definitions <ul><li>Keywords:  </li></ul><ul><ul><li>Topics and phrases entered into search engines by people seeking info...
Focus <ul><li>Want to be #1 on Google? </li></ul><ul><li>For What? (E.g. Cars…) </li></ul><ul><li>Countless competitors </...
Implementation <ul><li>Frequent and Appropriate Repetition </li></ul><ul><li>Search Engine Bots </li></ul><ul><li>Web Craw...
Tags <ul><li>URL: http://www.superfast.com </li></ul><ul><li><title>Super Fast Purple Cars</title> </li></ul><ul><li><meta...
Adaptation <ul><li>Repetition with purpose </li></ul><ul><li>Supporting content </li></ul><ul><li>Satisfy readers first th...
Average Saturation <ul><li>Optimize Keyword Usage </li></ul><ul><li>Avoid Stuffing Penalties </li></ul><ul><li>Appropriate...
Demonstration <ul><li>http://www.seochat.com/seo-tools/keyword-density/ </li></ul>
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SEO - Keyword Saturation

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  • Transcript of "SEO - Keyword Saturation"

    1. 1. Search Engine Optimization Keyword Saturation Chris Haleua Alan Mitchell Tucker Christiansen
    2. 2. Value <ul><li>CTR – Click Through Rate </li></ul><ul><ul><li>42% click the top link </li></ul></ul><ul><ul><li>8% click the second link </li></ul></ul><ul><ul><li>62% click on a link from the first page of search results </li></ul></ul><ul><ul><li>23% of searches progress to the second (usually trying another keyword or engine) </li></ul></ul><ul><ul><li>80% of unsuccessful searches are followed with keyword refinement. </li></ul></ul><ul><li>Browsing Vs. Shopping </li></ul><ul><ul><li>77% choose organic over paid listings when searching for information </li></ul></ul><ul><ul><li>67% choose organic search when purchasing </li></ul></ul><ul><ul><li>25% higher conversion rates are achieved through organic links when purchasing </li></ul></ul><ul><ul><li>40% of SEO campaigns aware of their ROI achieve returns in excess of 500%, </li></ul></ul><ul><ul><li>22% of PPC campaigns were able to achieve this value. </li></ul></ul><ul><li>Daily Search Engine Usage </li></ul><ul><ul><li>33% of people searched daily in 2002 </li></ul></ul><ul><ul><li>59% of people searched daily in 2005 </li></ul></ul><ul><ul><li>64% of US searches come from Google in 2007 </li></ul></ul><ul><ul><li>77% of UK searches come from Google in 2007 </li></ul></ul>http://www.intraspin.com/webstrategyblog/search/seo/
    3. 3. Plan <ul><li>Analyze </li></ul><ul><ul><li>Study the most relevant search phrases </li></ul></ul><ul><ul><li>Identify how often they are searched </li></ul></ul><ul><li>Structure </li></ul><ul><ul><li>Design the site to provide clear answers </li></ul></ul><ul><ul><li>Carefully phrase content to emphasize keywords </li></ul></ul><ul><li>Improve </li></ul><ul><ul><li>Higher internal search satisfaction </li></ul></ul><ul><ul><li>Better rankings on search engines </li></ul></ul>
    4. 4. Definitions <ul><li>Keywords: </li></ul><ul><ul><li>Topics and phrases entered into search engines by people seeking information or shopping </li></ul></ul><ul><li>Keyword Saturation: </li></ul><ul><ul><li>How to appropriately use keywords webpages to maximize organic rankings with search engines. </li></ul></ul>
    5. 5. Focus <ul><li>Want to be #1 on Google? </li></ul><ul><li>For What? (E.g. Cars…) </li></ul><ul><li>Countless competitors </li></ul><ul><li>Specific specialty </li></ul><ul><li>Descriptive titles that match queries </li></ul>
    6. 6. Implementation <ul><li>Frequent and Appropriate Repetition </li></ul><ul><li>Search Engine Bots </li></ul><ul><li>Web Crawlers </li></ul><ul><li>Evolution </li></ul>
    7. 7. Tags <ul><li>URL: http://www.superfast.com </li></ul><ul><li><title>Super Fast Purple Cars</title> </li></ul><ul><li><meta name=&quot;keywords&quot; content=&quot;super, fast, purple, cars&quot;> </li></ul><ul><li><img src=&quot;purplecar.gif&quot; alt=&quot;A fast purple car&quot; title=&quot;A super fast purple car&quot;/> </li></ul><ul><li>Click <a href=&quot;fastpurplecars.html&quot;>here</a> to see some really fast purple cars! </li></ul><ul><li><a href=&quot;fastpurplecars.html&quot;>Some really fast purple cars!</a> </li></ul>
    8. 8. Adaptation <ul><li>Repetition with purpose </li></ul><ul><li>Supporting content </li></ul><ul><li>Satisfy readers first then bots </li></ul><ul><li>Inbound Links! </li></ul>
    9. 9. Average Saturation <ul><li>Optimize Keyword Usage </li></ul><ul><li>Avoid Stuffing Penalties </li></ul><ul><li>Appropriate # of Headers </li></ul><ul><li>Limits Unpublished </li></ul>http://www.seoresearcher.com/average-keyword-saturation-google-msn-yahoo.htm
    10. 10. Demonstration <ul><li>http://www.seochat.com/seo-tools/keyword-density/ </li></ul>
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