SEO - Keyword  Saturation
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  • 1. Search Engine Optimization Keyword Saturation Chris Haleua Alan Mitchell Tucker Christiansen
  • 2. Value
    • CTR – Click Through Rate
      • 42% click the top link
      • 8% click the second link
      • 62% click on a link from the first page of search results
      • 23% of searches progress to the second (usually trying another keyword or engine)
      • 80% of unsuccessful searches are followed with keyword refinement.
    • Browsing Vs. Shopping
      • 77% choose organic over paid listings when searching for information
      • 67% choose organic search when purchasing
      • 25% higher conversion rates are achieved through organic links when purchasing
      • 40% of SEO campaigns aware of their ROI achieve returns in excess of 500%,
      • 22% of PPC campaigns were able to achieve this value.
    • Daily Search Engine Usage
      • 33% of people searched daily in 2002
      • 59% of people searched daily in 2005
      • 64% of US searches come from Google in 2007
      • 77% of UK searches come from Google in 2007
    http://www.intraspin.com/webstrategyblog/search/seo/
  • 3. Plan
    • Analyze
      • Study the most relevant search phrases
      • Identify how often they are searched
    • Structure
      • Design the site to provide clear answers
      • Carefully phrase content to emphasize keywords
    • Improve
      • Higher internal search satisfaction
      • Better rankings on search engines
  • 4. Definitions
    • Keywords:
      • Topics and phrases entered into search engines by people seeking information or shopping
    • Keyword Saturation:
      • How to appropriately use keywords webpages to maximize organic rankings with search engines.
  • 5. Focus
    • Want to be #1 on Google?
    • For What? (E.g. Cars…)
    • Countless competitors
    • Specific specialty
    • Descriptive titles that match queries
  • 6. Implementation
    • Frequent and Appropriate Repetition
    • Search Engine Bots
    • Web Crawlers
    • Evolution
  • 7. Tags
    • URL: http://www.superfast.com
    • <title>Super Fast Purple Cars</title>
    • <meta name=&quot;keywords&quot; content=&quot;super, fast, purple, cars&quot;>
    • <img src=&quot;purplecar.gif&quot; alt=&quot;A fast purple car&quot; title=&quot;A super fast purple car&quot;/>
    • Click <a href=&quot;fastpurplecars.html&quot;>here</a> to see some really fast purple cars!
    • <a href=&quot;fastpurplecars.html&quot;>Some really fast purple cars!</a>
  • 8. Adaptation
    • Repetition with purpose
    • Supporting content
    • Satisfy readers first then bots
    • Inbound Links!
  • 9. Average Saturation
    • Optimize Keyword Usage
    • Avoid Stuffing Penalties
    • Appropriate # of Headers
    • Limits Unpublished
    http://www.seoresearcher.com/average-keyword-saturation-google-msn-yahoo.htm
  • 10. Demonstration
    • http://www.seochat.com/seo-tools/keyword-density/