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SEO - Keyword  Saturation
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SEO - Keyword Saturation

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    • 1. Search Engine Optimization Keyword Saturation Chris Haleua Alan Mitchell Tucker Christiansen
    • 2. Value
      • CTR – Click Through Rate
        • 42% click the top link
        • 8% click the second link
        • 62% click on a link from the first page of search results
        • 23% of searches progress to the second (usually trying another keyword or engine)
        • 80% of unsuccessful searches are followed with keyword refinement.
      • Browsing Vs. Shopping
        • 77% choose organic over paid listings when searching for information
        • 67% choose organic search when purchasing
        • 25% higher conversion rates are achieved through organic links when purchasing
        • 40% of SEO campaigns aware of their ROI achieve returns in excess of 500%,
        • 22% of PPC campaigns were able to achieve this value.
      • Daily Search Engine Usage
        • 33% of people searched daily in 2002
        • 59% of people searched daily in 2005
        • 64% of US searches come from Google in 2007
        • 77% of UK searches come from Google in 2007
      http://www.intraspin.com/webstrategyblog/search/seo/
    • 3. Plan
      • Analyze
        • Study the most relevant search phrases
        • Identify how often they are searched
      • Structure
        • Design the site to provide clear answers
        • Carefully phrase content to emphasize keywords
      • Improve
        • Higher internal search satisfaction
        • Better rankings on search engines
    • 4. Definitions
      • Keywords:
        • Topics and phrases entered into search engines by people seeking information or shopping
      • Keyword Saturation:
        • How to appropriately use keywords webpages to maximize organic rankings with search engines.
    • 5. Focus
      • Want to be #1 on Google?
      • For What? (E.g. Cars…)
      • Countless competitors
      • Specific specialty
      • Descriptive titles that match queries
    • 6. Implementation
      • Frequent and Appropriate Repetition
      • Search Engine Bots
      • Web Crawlers
      • Evolution
    • 7. Tags
      • URL: http://www.superfast.com
      • <title>Super Fast Purple Cars</title>
      • <meta name=&quot;keywords&quot; content=&quot;super, fast, purple, cars&quot;>
      • <img src=&quot;purplecar.gif&quot; alt=&quot;A fast purple car&quot; title=&quot;A super fast purple car&quot;/>
      • Click <a href=&quot;fastpurplecars.html&quot;>here</a> to see some really fast purple cars!
      • <a href=&quot;fastpurplecars.html&quot;>Some really fast purple cars!</a>
    • 8. Adaptation
      • Repetition with purpose
      • Supporting content
      • Satisfy readers first then bots
      • Inbound Links!
    • 9. Average Saturation
      • Optimize Keyword Usage
      • Avoid Stuffing Penalties
      • Appropriate # of Headers
      • Limits Unpublished
      http://www.seoresearcher.com/average-keyword-saturation-google-msn-yahoo.htm
    • 10. Demonstration
      • http://www.seochat.com/seo-tools/keyword-density/