Search Engine Optimization Keyword Saturation Chris Haleua Alan Mitchell Tucker Christiansen

Value CTR – Click Through Rate 42% click the top link 8% click the second link 62% click on a link from the first page of search results 23% of searches progress to the second (usually trying another keyword or engine) 80% of unsuccessful searches are followed with keyword refinement. Browsing Vs. Shopping 77% choose organic over paid listings when searching for information 67% choose organic search when purchasing 25% higher conversion rates are achieved through organic links when purchasing 40% of SEO campaigns aware of their ROI achieve returns in excess of 500%, 22% of PPC campaigns were able to achieve this value. Daily Search Engine Usage 33% of people searched daily in 2002 59% of people searched daily in 2005 64% of US searches come from Google in 2007 77% of UK searches come from Google in 2007 http://www.intraspin.com/webstrategyblog/search/seo/

CTR – Click Through Rate

42% click the top link

8% click the second link

62% click on a link from the first page of search results

23% of searches progress to the second (usually trying another keyword or engine)

80% of unsuccessful searches are followed with keyword refinement.

Browsing Vs. Shopping

77% choose organic over paid listings when searching for information

67% choose organic search when purchasing

25% higher conversion rates are achieved through organic links when purchasing

40% of SEO campaigns aware of their ROI achieve returns in excess of 500%,

22% of PPC campaigns were able to achieve this value.

Daily Search Engine Usage

33% of people searched daily in 2002

59% of people searched daily in 2005

64% of US searches come from Google in 2007

77% of UK searches come from Google in 2007

Plan Analyze Study the most relevant search phrases Identify how often they are searched Structure Design the site to provide clear answers Carefully phrase content to emphasize keywords Improve Higher internal search satisfaction Better rankings on search engines

Analyze

Study the most relevant search phrases

Identify how often they are searched

Structure

Design the site to provide clear answers

Carefully phrase content to emphasize keywords

Improve

Higher internal search satisfaction

Better rankings on search engines

Definitions Keywords: Topics and phrases entered into search engines by people seeking information or shopping Keyword Saturation: How to appropriately use keywords webpages to maximize organic rankings with search engines.

Keywords:

Topics and phrases entered into search engines by people seeking information or shopping

Keyword Saturation:

How to appropriately use keywords webpages to maximize organic rankings with search engines.

Focus Want to be #1 on Google? For What? (E.g. Cars…) Countless competitors Specific specialty Descriptive titles that match queries

Want to be #1 on Google?

For What? (E.g. Cars…)

Countless competitors

Specific specialty

Descriptive titles that match queries

Implementation Frequent and Appropriate Repetition Search Engine Bots Web Crawlers Evolution

Frequent and Appropriate Repetition

Search Engine Bots

Web Crawlers

Evolution

Tags URL: http://www.superfast.com <title>Super Fast Purple Cars</title> <meta name=&quot;keywords&quot; content=&quot;super, fast, purple, cars&quot;> <img src=&quot;purplecar.gif&quot; alt=&quot;A fast purple car&quot; title=&quot;A super fast purple car&quot;/> Click <a href=&quot;fastpurplecars.html&quot;>here</a> to see some really fast purple cars! <a href=&quot;fastpurplecars.html&quot;>Some really fast purple cars!</a>

URL: http://www.superfast.com

<title>Super Fast Purple Cars</title>

<meta name=&quot;keywords&quot; content=&quot;super, fast, purple, cars&quot;>

<img src=&quot;purplecar.gif&quot; alt=&quot;A fast purple car&quot; title=&quot;A super fast purple car&quot;/>

Click <a href=&quot;fastpurplecars.html&quot;>here</a> to see some really fast purple cars!

<a href=&quot;fastpurplecars.html&quot;>Some really fast purple cars!</a>

Adaptation Repetition with purpose Supporting content Satisfy readers first then bots Inbound Links!

Repetition with purpose

Supporting content

Satisfy readers first then bots

Inbound Links!

Average Saturation Optimize Keyword Usage Avoid Stuffing Penalties Appropriate # of Headers Limits Unpublished http://www.seoresearcher.com/average-keyword-saturation-google-msn-yahoo.htm

Optimize Keyword Usage

Avoid Stuffing Penalties

Appropriate # of Headers

Limits Unpublished

Demonstration http://www.seochat.com/seo-tools/keyword-density/

http://www.seochat.com/seo-tools/keyword-density/