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Advanced portfolio evaluation

Advanced portfolio evaluation






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    Advanced portfolio evaluation Advanced portfolio evaluation Presentation Transcript

    • Advanced Portfolio Evaluation
      “City Life”
    • Typical Conventions of Music Videos
      The conventions of a music video vary depending on genre of music.
      The artist is shown performing
      The lyrics of the song influence what is shown in the video
      The pace of editing fits the pace of the music
      Codes of dress reflect the mood of the song.
    • Typical Conventions of CD Covers
      A simplistic colour scheme
      Simplistic Design
      Few or No Characters
      Use of a different colour for the band name compared to the rest of the CD
      Hidden Meanings
      A title explaining what the album will be about
      Bold Simple fonts for the band name
      Similar or Entirely different font for the album title.
    • Typical Conventions of a Magazine Advert
      An Image which connects the advert to the CD cover and/or the music video
      Information about the release of the CD often written in bold
      A continual font with exception of the Band Name
    • Typical Conventions of Music Videos Similar to ours – Acoustic Indie
      Acoustic Instruments played by the artist are often used to show the genre.
      Examples of these are: Jason Mraz – “Im Yours” and James Morrison – “You Give Me Something.”
    • Typical Conventions - Continued
      Artist is main focus with other characters as part of the artist journey/lyrics - usually set throughout a city – natural lighting
      Editing is usually slow and soft cuts between each shots are used
      Cinematography is usually steady cam with close ups, long shots, high/low angles and panning shots.
    • Typical Conventions of CD Covers Similar to ours – Acoustic Indie
      Soft Lighting
      Main Focus is artist
      Often use anime
      Title represents the theme throughout the album
    • Typical Conventions of Magazine Adverts – Acoustic Indie.
      Soft Lighting
      Artist is main focus
      Metaphors often used to show the artist(s)
    • How the conventions are challenged/kept to in our music video
      Acoustic Indie genre is crossed with the sport of Parkour which has been used in fast pace dance music videos
      The artist isn’t playing an acoustic instrument during the video
      The video follows a journey and a story of a subliminal relationship between the artist and one of the Parkour artists.
    • Editing
      Transitions between each scene is soft by using a cross fade which links each scene into each other and takes away the harshness of straight cuts
      All the Parkour scenes are slowed down to between 30-60% to create more of an arty appearance
    • Mise En Scene
      The setting is through the city centre of Birmingham where the Parkour artists perform
      The setting where the artist is not part of the city but they are the main focus of their scenes
      The costume of the artist is modern and fashionable link in with the genre of the song.
      Costume of the Parkour artists is relaxed casual
      Lighting is natural to tie in with the lyrics of the song and also to show the journey throughout the video.
    • Cinematography
      The camera work is a mix of all types of angles, movements and is all done by a camera on a tripod to keep the camera steady throughout to keep the camera movements more steady
      Handheld cameras where used to do some low angle shots to be able to capture a more effective movement of the Parkour artist.