Social Media Channel Presentation<br />Presented by:<br />Chris Green<br />
Who is YouTube’s Target Market?<br />According to one source from Quantcast, % ratio is split evenly between males and females (September 2011)<br />Quantcast also found that the highest % of users were those aged 18-34 and Caucasians lead in usage at 65%<br />Compare this to data from Nielsen on YouTube’s user profile from 2007, and for those aged 18-34 it was 21% of users on the online video site<br />
Pros<br />Can see video stats<br />Date of video referrals are shown<br />Strong visual medium to work with (TV of the Internet)<br />Largest viewership of online videos<br />2nd largest search engine (owned by Google)<br />Easy to share videos<br />Free hosting<br />Embedding options<br />Resolution choice<br />
Cons<br />Unwanted competitor ads showing up<br />Upload time is only 15 minutes<br />Streaming can become inconsistent<br />No guarantee about videos showing up in the business’s domain name on Google Search<br />Account shutdowns<br />No choice in thumbnail pic (unless a partner)<br />Slow playback during peak traffic<br />It is the 3rd most blocked website that businesses restrict<br />
Successes<br />BlendTec<br />Home Depot<br />University of Phoenix<br />These brands understand that the social channel has the ability to connect with others on an emotional level<br />
Failures<br />You guessed it: not making any videos!<br />Making only a single video<br />Emphasis on equipment over content<br />Length (video is too long, so long!)<br />Ignoring your community<br />Plenty of more sources of failures other than these<br />
Case Study Failure<br />Amazon.com<br />Reasons:<br />Low amount of video uploads <br />Low amount of followers (for size of the company)<br />Lack of engagement with community<br />Two channels of Amazon:<br />InsideAmazon and Amazon<br />
Trends<br />YouTube now allows people to rent out movies (YouTube.ca/movies)<br />Music is the most popular item of interest<br />Non-profits (CitizenTube)<br />Video Contests (advertisers are all over this-Doritos Make Your Own Ad)<br />Business-centered video sites are beginning to emerge<br />
Trends Continued<br />Key word research<br />Direct customer insights to create videos (ex//IKEA 3D Showroom)<br />Traditional, industrial companies are beginning to take the video route<br />Negative Trend:<br /><ul><li>Many companies are using YouTube as a short-term quick fix</li></li></ul><li>Trends (cont’d)<br />Days of the week where linking and embedding videos are most frequent<br />
References<br />(2009). A look inside online video engagement-part 1. Sysomos. Retrieved from http://www.sysomos.com<br />(2011, September). Youtube.com. Quantcast. Retrieved from http://www.quantcast.com/youtube.com<br />(2011. September 1). Renting moviews in Canada eh? Check out YouTube.ca/movies. Retrieved from http://youtube-global.blogpost.com<br />Ballek, M. (n.d.) 21 Ways to fail at online video marketing. Retrieved from http://vidiseo.com<br />Can I upload videos that are longer than 15 minutes? Retrieved from http://www.google.com<br />Cater, S. (2011, August 25). IKEA and YouTube get personal. Socialmediatoday. Retrieved from http://socialmediatoday.com<br />Crowell, G. (2011, March 10). The pros and cons of YouTube video for your website. ReelSEO. Retrieved from http://www.reelseo.com<br />Evans, Meryl K. (2009, July 28). 34 Ways to use YouTube for business. GIGAOM. Retrieved from http://gigaom.com<br />Hall, S. (2010, December 1). 10 Social media trends for 2011. Entrepreneur. Retrieved from http://www.entrepreneur.com<br />Huck, H. (2011, May 31). Blendtechas viewers waiting. [YouTube Video File]. Retrieved from http://businessandyoutube.com/category/success-stories/<br />Jaffrey, P. (2007, February). Who’s watching YouTube. Retrieved from <br />http://images.jobcentral.com/jcv2/chad/YouTube-One-Sheet.pdf<br />Reinhard, C-G. (2009, June 1). YouTube brands: 5 outstanding leaders in YouTube marketing. Retrieved from http://mashable.com<br />Sheridan, M. (n.d.) Video marketing and YouTube for small business success: anyone can do it. Retrieved from http://www.thesaleslion.com<br />Wasserman, T. (2011, May 11). 5 Branded YouTube channels that get it right. Retrieved from http://mashable.com<br />
Image Sources<br />Site source of youtube-logo:<br />http://www.flickr.com/photos/lambdachialpha/3408079956/<br />Owner of Photo: lambdachialpha<br />Site Source of brick wall picture:<br />http://www.flickr.com/photos/tassiesim/2894048118/<br />Owner of Photo: tassie.sim<br />Site Source of Wrench picture:<br />http://www.flickr.com/photos/nhankamer/3500831123/<br />Owner of Photo: Noel Hankamer<br />Site source of Camcorder picture:<br />http://www.flickr.com/photos/av_hire_london/5447981276/<br />Owner of Photo: AV Hire London<br />Site source of Movie Theatre: <br />http://www.flickr.com/photos/bowery/4385687715/<br />Owner of Photo: Saire Elizabeth<br />Site source of TD Garden Scoreboard:<br />http://www.flickr.com/photos/joeshlabotnik/4576714053/<br />Owner of Photo: Joe Shlabotnik<br />
Image Sources (continued)<br />Site source of Followers picture:<br />http://www.flickr.com/photos/ajc1/4243638127/<br />Owner of Photo: AJ Cann<br />Site source of Colour Wheel picture:<br />http://www.flickr.com/photos/spyndle/4875665484/<br />Owner of Photo: KregSteppe<br />Site source of Smartphone picture:<br />http://www.flickr.com/photos/digitpedia/4863155633/<br />Owner of Photo: digitpedia<br />Site source of Blog Pin picture:<br />http://www.flickr.com/photos/kunel/167783571/<br />Owner of Photo: Taro Yamamoto<br />Site source of Newspaper stack picture:<br />http://www.flickr.com/photos/valeriebb/1681924558/<br />Owner of Photo: Valerie Everett<br />All photos in this presentation are licensed under Creative Commons, Non-Commercial ShareAlike and sourced through Google Images and flickr<br />
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