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Social media channel presentation you tube


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    • 1. Social Media Channel Presentation
      Presented by:
      Chris Green
    • 2. Who is YouTube’s Target Market?
      According to one source from Quantcast, % ratio is split evenly between males and females (September 2011)
      Quantcast also found that the highest % of users were those aged 18-34 and Caucasians lead in usage at 65%
      Compare this to data from Nielsen on YouTube’s user profile from 2007, and for those aged 18-34 it was 21% of users on the online video site
    • 3. Pros
      Can see video stats
      Date of video referrals are shown
      Strong visual medium to work with (TV of the Internet)
      Largest viewership of online videos
      2nd largest search engine (owned by Google)
      Easy to share videos
      Free hosting
      Embedding options
      Resolution choice
    • 4. Cons
      Unwanted competitor ads showing up
      Upload time is only 15 minutes
      Streaming can become inconsistent
      No guarantee about videos showing up in the business’s domain name on Google Search
      Account shutdowns
      No choice in thumbnail pic (unless a partner)
      Slow playback during peak traffic
      It is the 3rd most blocked website that businesses restrict
    • 5. Successes
      Home Depot
      University of Phoenix
      These brands understand that the social channel has the ability to connect with others on an emotional level
    • 6. Failures
      You guessed it: not making any videos!
      Making only a single video
      Emphasis on equipment over content
      Length (video is too long, so long!)
      Ignoring your community
      Plenty of more sources of failures other than these
    • 7. Case Study Failure
      Low amount of video uploads
      Low amount of followers (for size of the company)
      Lack of engagement with community
      Two channels of Amazon:
      InsideAmazon and Amazon
    • 8. Trends
      YouTube now allows people to rent out movies (
      Music is the most popular item of interest
      Non-profits (CitizenTube)
      Video Contests (advertisers are all over this-Doritos Make Your Own Ad)
      Business-centered video sites are beginning to emerge
    • 9. Trends Continued
      Key word research
      Direct customer insights to create videos (ex//IKEA 3D Showroom)
      Traditional, industrial companies are beginning to take the video route
      Negative Trend:
      • Many companies are using YouTube as a short-term quick fix
    • Trends (cont’d)
      Days of the week where linking and embedding videos are most frequent
    • 10. Additional Topics
      Mobile Marketing and Video
      Citizen Journalism
      Relationship Marketing
    • 11. End of Presentation
    • 12. References
      (2009). A look inside online video engagement-part 1. Sysomos. Retrieved from
      (2011, September). Quantcast. Retrieved from
      (2011. September 1). Renting moviews in Canada eh? Check out Retrieved from
      Ballek, M. (n.d.) 21 Ways to fail at online video marketing. Retrieved from
      Can I upload videos that are longer than 15 minutes? Retrieved from
      Cater, S. (2011, August 25). IKEA and YouTube get personal. Socialmediatoday. Retrieved from
      Crowell, G. (2011, March 10). The pros and cons of YouTube video for your website. ReelSEO. Retrieved from
      Evans, Meryl K. (2009, July 28). 34 Ways to use YouTube for business. GIGAOM. Retrieved from
      Hall, S. (2010, December 1). 10 Social media trends for 2011. Entrepreneur. Retrieved from
      Huck, H. (2011, May 31). Blendtechas viewers waiting. [YouTube Video File]. Retrieved from
      Jaffrey, P. (2007, February). Who’s watching YouTube. Retrieved from
      Reinhard, C-G. (2009, June 1). YouTube brands: 5 outstanding leaders in YouTube marketing. Retrieved from
      Sheridan, M. (n.d.) Video marketing and YouTube for small business success: anyone can do it. Retrieved from
      Wasserman, T. (2011, May 11). 5 Branded YouTube channels that get it right. Retrieved from
    • 13. Image Sources
      Site source of youtube-logo:
      Owner of Photo: lambdachialpha
      Site Source of brick wall picture:
      Owner of Photo: tassie.sim
      Site Source of Wrench picture:
      Owner of Photo: Noel Hankamer
      Site source of Camcorder picture:
      Owner of Photo: AV Hire London
      Site source of Movie Theatre:
      Owner of Photo: Saire Elizabeth
      Site source of TD Garden Scoreboard:
      Owner of Photo: Joe Shlabotnik
    • 14. Image Sources (continued)
      Site source of Followers picture:
      Owner of Photo: AJ Cann
      Site source of Colour Wheel picture:
      Owner of Photo: KregSteppe
      Site source of Smartphone picture:
      Owner of Photo: digitpedia
      Site source of Blog Pin picture:
      Owner of Photo: Taro Yamamoto
      Site source of Newspaper stack picture:
      Owner of Photo: Valerie Everett
      All photos in this presentation are licensed under Creative Commons, Non-Commercial ShareAlike and sourced through Google Images and flickr