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Social media channel presentation you tube
 

Social media channel presentation you tube

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  • Sources: http://www.quantcast.com/youtube.com, http://images.jobcentral.com/jcv2/chad/YouTube-One-Sheet.pdf
  • Sources: http://www.google.com/support/youtube/bin/answer.py?hl=en-GB&answer=71673, http://www.reelseo.com/pros-cons-youtube-video-website/
  • Source: http://www.reelseo.com/pros-cons-youtube-video-website/
  • Source: http://businessandyoutube.com/category/success-stories/, http://www.thesaleslion.com/video-marketing-and-youtube-for-small-business-success-anyone-can-do-it/
  • Source: http://vidiseo.com/21-ways-to-fail-at-online-video-marketing/
  • Source: http://mashable.com/2011/05/11/top-branded-youtube-channels/
  • Sources: http://youtube-global.blogspot.com/, http://www.entrepreneur.com/article/217772
  • Sources: http://socialmediatoday.com/stevecater/344280/ikea-and-youtube-get-personal, http://socialmediatoday.com/chad-wiebesick/343431/five-awesome-b2b-social-media-statistics, http://mashable.com/2009/06/01/youtube-brands/
  • Source: http://www.sysomos.com/reports/video/
  • Source: http://gigaom.com/collaboration/34-ways-to-use-youtube-for-business/

Social media channel presentation you tube Social media channel presentation you tube Presentation Transcript

  • Social Media Channel Presentation
    Presented by:
    Chris Green
  • Who is YouTube’s Target Market?
    According to one source from Quantcast, % ratio is split evenly between males and females (September 2011)
    Quantcast also found that the highest % of users were those aged 18-34 and Caucasians lead in usage at 65%
    Compare this to data from Nielsen on YouTube’s user profile from 2007, and for those aged 18-34 it was 21% of users on the online video site
  • Pros
    Can see video stats
    Date of video referrals are shown
    Strong visual medium to work with (TV of the Internet)
    Largest viewership of online videos
    2nd largest search engine (owned by Google)
    Easy to share videos
    Free hosting
    Embedding options
    Resolution choice
  • Cons
    Unwanted competitor ads showing up
    Upload time is only 15 minutes
    Streaming can become inconsistent
    No guarantee about videos showing up in the business’s domain name on Google Search
    Account shutdowns
    No choice in thumbnail pic (unless a partner)
    Slow playback during peak traffic
    It is the 3rd most blocked website that businesses restrict
  • Successes
    BlendTec
    Home Depot
    University of Phoenix
    These brands understand that the social channel has the ability to connect with others on an emotional level
  • Failures
    You guessed it: not making any videos!
    Making only a single video
    Emphasis on equipment over content
    Length (video is too long, so long!)
    Ignoring your community
    Plenty of more sources of failures other than these
  • Case Study Failure
    Amazon.com
    Reasons:
    Low amount of video uploads
    Low amount of followers (for size of the company)
    Lack of engagement with community
    Two channels of Amazon:
    InsideAmazon and Amazon
  • Trends
    YouTube now allows people to rent out movies (YouTube.ca/movies)
    Music is the most popular item of interest
    Non-profits (CitizenTube)
    Video Contests (advertisers are all over this-Doritos Make Your Own Ad)
    Business-centered video sites are beginning to emerge
  • Trends Continued
    Key word research
    Direct customer insights to create videos (ex//IKEA 3D Showroom)
    Traditional, industrial companies are beginning to take the video route
    Negative Trend:
    • Many companies are using YouTube as a short-term quick fix
  • Trends (cont’d)
    Days of the week where linking and embedding videos are most frequent
  • Additional Topics
    Mobile Marketing and Video
    Citizen Journalism
    Relationship Marketing
    Blogging
  • End of Presentation
  • References
    (2009). A look inside online video engagement-part 1. Sysomos. Retrieved from http://www.sysomos.com
    (2011, September). Youtube.com. Quantcast. Retrieved from http://www.quantcast.com/youtube.com
    (2011. September 1). Renting moviews in Canada eh? Check out YouTube.ca/movies. Retrieved from http://youtube-global.blogpost.com
    Ballek, M. (n.d.) 21 Ways to fail at online video marketing. Retrieved from http://vidiseo.com
    Can I upload videos that are longer than 15 minutes? Retrieved from http://www.google.com
    Cater, S. (2011, August 25). IKEA and YouTube get personal. Socialmediatoday. Retrieved from http://socialmediatoday.com
    Crowell, G. (2011, March 10). The pros and cons of YouTube video for your website. ReelSEO. Retrieved from http://www.reelseo.com
    Evans, Meryl K. (2009, July 28). 34 Ways to use YouTube for business. GIGAOM. Retrieved from http://gigaom.com
    Hall, S. (2010, December 1). 10 Social media trends for 2011. Entrepreneur. Retrieved from http://www.entrepreneur.com
    Huck, H. (2011, May 31). Blendtechas viewers waiting. [YouTube Video File]. Retrieved from http://businessandyoutube.com/category/success-stories/
    Jaffrey, P. (2007, February). Who’s watching YouTube. Retrieved from
    http://images.jobcentral.com/jcv2/chad/YouTube-One-Sheet.pdf
    Reinhard, C-G. (2009, June 1). YouTube brands: 5 outstanding leaders in YouTube marketing. Retrieved from http://mashable.com
    Sheridan, M. (n.d.) Video marketing and YouTube for small business success: anyone can do it. Retrieved from http://www.thesaleslion.com
    Wasserman, T. (2011, May 11). 5 Branded YouTube channels that get it right. Retrieved from http://mashable.com
  • Image Sources
    Site source of youtube-logo:
    http://www.flickr.com/photos/lambdachialpha/3408079956/
    Owner of Photo: lambdachialpha
    Site Source of brick wall picture:
    http://www.flickr.com/photos/tassiesim/2894048118/
    Owner of Photo: tassie.sim
    Site Source of Wrench picture:
    http://www.flickr.com/photos/nhankamer/3500831123/
    Owner of Photo: Noel Hankamer
    Site source of Camcorder picture:
    http://www.flickr.com/photos/av_hire_london/5447981276/
    Owner of Photo: AV Hire London
    Site source of Movie Theatre:
    http://www.flickr.com/photos/bowery/4385687715/
    Owner of Photo: Saire Elizabeth
    Site source of TD Garden Scoreboard:
    http://www.flickr.com/photos/joeshlabotnik/4576714053/
    Owner of Photo: Joe Shlabotnik
  • Image Sources (continued)
    Site source of Followers picture:
    http://www.flickr.com/photos/ajc1/4243638127/
    Owner of Photo: AJ Cann
    Site source of Colour Wheel picture:
    http://www.flickr.com/photos/spyndle/4875665484/
    Owner of Photo: KregSteppe
    Site source of Smartphone picture:
    http://www.flickr.com/photos/digitpedia/4863155633/
    Owner of Photo: digitpedia
    Site source of Blog Pin picture:
    http://www.flickr.com/photos/kunel/167783571/
    Owner of Photo: Taro Yamamoto
    Site source of Newspaper stack picture:
    http://www.flickr.com/photos/valeriebb/1681924558/
    Owner of Photo: Valerie Everett
    All photos in this presentation are licensed under Creative Commons, Non-Commercial ShareAlike and sourced through Google Images and flickr