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Strategic Conversion Optimization - Chris Goward


How to get better website results with Strategic Conversion Optimization. …

How to get better website results with Strategic Conversion Optimization.

Move past landing page optimization tactics and build a strategy for continuous improvement.

Published in Business , Technology
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  • Ecommerce-focus
  • Other: Colonial Candle, Merchant Warehouse,


  • 1. How to Get Better Results with Strategic Conversion Optimization Chris Goward Co-Founder & CEO @chrisgoward
  • 2.
    • What do we do?
    • Conversion Optimization Testing:
      • Planning, copywriting, design & coding
    • Landing Page Optimization
    • Web Analytics
    • Guaranteed Results
    • You will get improved results or we’ll keep testing
    The Conversion Optimization Agency
  • 3. Who’s Getting Results?
  • 4. Let’s start with a little warm-up!
  • 5. E-commerce Landing Page
  • 6. Which Landing Page Won? A B vs.
  • 7. Test Result 49.9% Sales Lift
  • 8.
    • Conversion Optimization
    • Has Been Undersold
  • 9. Let’s Correct Some Misconceptions
    • Conversion Optimization is NOT…
    Technology Statistics Multivariate Testing Can you spot the difference? Design Testing Please, no more button tests!
  • 10. Real Conversion Optimization is… Conversion Optimization
  • 11. LIFT Model ™ Landing page Influence Function for Tests  (Note: For more info, search “WiderFunnel Lift”) Relevance Clarity Anxiety Distraction Urgency
  • 12. Lead Generation Landing Page
  • 13. Which Landing Page Won? B Vs. A
  • 14. Test Result 20% Conversion Rate Lift B
  • 15. The Sims 3 Game Registrations
  • 16. Which Game Launcher Page Won? A B vs.
  • 17. Test Result 128% Game Registration Rate Lift
  • 18.
    • Aim for Marketing Insights
  • 19.
    • Interested in a Free Landing Page Evaluation ?
      • 10 time slots are available
      • Scheduled on a first-come, first-served basis
    • To qualify:
    • Email to: [email_address]
    • Tell us the URL of the web page you’d like evaluated
    • Minimum 20,000 unique visitors per month
    Free Offer: Custom Landing Page Evaluation
  • 20.
    • Would you like a copy of this presentation?
    • Email to: [email_address]