© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
How to Get Better Results with
Strategic Conversio...
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
What do we do?
• Conversion Optimization Testing:
...
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Who’s Getting Results?
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Let’s start with a little warm-up!
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
E-commerce Landing Page
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Which Landing Page Won?
A B
vs.
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Test Result
49.9%
Sales Lift
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Conversion Optimization
Has Been Undersold
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Let’s Correct Some Misconceptions
Conversion Optim...
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Real Conversion Optimization is…
Conversion
Optimi...
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
LIFT Model™
Landing page Influence Function for Te...
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Lead Generation Landing Page
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Which Landing Page Won?
B
Vs.
A
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
20%
Conversion Rate
Lift
B
Test Result
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
The Sims 3 Game Registrations
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Which Game Launcher Page Won?
A B
vs.
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
128%
Game Registration
Rate Lift
Test Result
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Aim for Marketing Insights
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Interested in a Free Landing Page Evaluation?
– 10...
© 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Would you like a copy of this presentation?
• Emai...
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Strategic Conversion Optimization - Chris Goward

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How to get better website results with Strategic Conversion Optimization.

Move past landing page optimization tactics and build a strategy for continuous improvement.

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  • Ecommerce-focus
  • Other: Colonial Candle, Merchant Warehouse,
  • Transcript of "Strategic Conversion Optimization - Chris Goward"

    1. 1. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward How to Get Better Results with Strategic Conversion Optimization Chris Goward Co-Founder & CEO @chrisgoward
    2. 2. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward What do we do? • Conversion Optimization Testing: – Planning, copywriting, design & coding • Landing Page Optimization • Web Analytics Guaranteed Results • You will get improved results or we’ll keep testing The Conversion Optimization Agency
    3. 3. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Who’s Getting Results?
    4. 4. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Let’s start with a little warm-up!
    5. 5. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward E-commerce Landing Page
    6. 6. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Which Landing Page Won? A B vs.
    7. 7. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Test Result 49.9% Sales Lift
    8. 8. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Conversion Optimization Has Been Undersold
    9. 9. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Let’s Correct Some Misconceptions Conversion Optimization is NOT… Technology Statistics Multivariate Testing Can you spot the difference? Design Testing Please, no more button tests!
    10. 10. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Real Conversion Optimization is… Conversion Optimization
    11. 11. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward LIFT Model™ Landing page Influence Function for Tests™ Relevance Clarity Anxiety Distraction Urgency (Note: For more info, search “WiderFunnel Lift”)
    12. 12. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Lead Generation Landing Page
    13. 13. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Which Landing Page Won? B Vs. A
    14. 14. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward 20% Conversion Rate Lift B Test Result
    15. 15. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward The Sims 3 Game Registrations
    16. 16. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Which Game Launcher Page Won? A B vs.
    17. 17. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward 128% Game Registration Rate Lift Test Result
    18. 18. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Aim for Marketing Insights
    19. 19. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Interested in a Free Landing Page Evaluation? – 10 time slots are available – Scheduled on a first-come, first-served basis To qualify: 1. Email to: Hello@WiderFunnel.com 2. Tell us the URL of the web page you’d like evaluated 3. Minimum 20,000 unique visitors per month Free Offer: Custom Landing Page Evaluation
    20. 20. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward Would you like a copy of this presentation? • Email to: Hello@WiderFunnel.com

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