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Neuromarketing Meets Conversion Optimization. Brainy Profit Boosters

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  • 1. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRONeuromarketing MeetsConversion Optimization:Brainy Profit BoostersChris GowardFounder & CEOWiderFunnel@chrisgowardRoger DooleyAuthorBrainfluence@rogerdooley
  • 2. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROBefore we get started. . .• This presentation deck will beavailable to you after the webinar• Use Questions Pane with questions orcomments in real timeFree Offer!• Custom Web Page EvaluationFind out how to qualify at the endType question here
  • 3. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO• Developed WiderFunnel’s processes,including the LIFT Model™ & Kaizen• Conversion rate lift of 10% to 750% forevery multi-test client• In demand as a speaker• Author of“You Should Test That!”Get a free chapter at:YouShouldTestThat.comChris GowardFounder & CEOWiderFunnel@chrisgowardChris Goward, Founder & CEO
  • 4. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO• We dramatically lift our clients’ profits with scientificmarketing• Conversion Rate Optimization– Strategy, design, copywriting & testing– Landing Page Optimization• Advanced optimization for high traffic businessesThe Conversion Optimization Agency
  • 5. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROClients globally: US, UK, Canada, Spain, Sweden, Israel, Australia, JapanWiderFunnel’s Testing Expertise
  • 6. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO• Author of Brainfluence:100 Ways to Persuade andConvince Consumers withNeuromarketing• Founder,Dooley Direct LLC• International keynotespeakerRoger DooleyAuthorBrainfluence@rogerdooleyRoger Dooley, Author of Brainfluence
  • 7. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRORoger Dooley, Author of Brainfluence
  • 8. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO2004: NeuroscienceMarketing.com2005: Blog: Neuromarketing
  • 9. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  • 10. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROHonesty & EthicsVery High/High•Nurses – 85%•Engineers – 70%•Advertising – 11%•Sales – 8%
  • 11. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROCEO Trust•CFOs – 90%•CIOs – 90%•CMOs – 20%
  • 12. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROWhy?
  • 13. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROMost Marketing& SalesMoney Is Wasted.
  • 14. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO95%of New Products
  • 15. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO95%of New Products
  • 16. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO98%of Direct Mail
  • 17. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO98%of Direct Mail
  • 18. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO98%of Web Visitors
  • 19. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO98%of Web Visitors
  • 20. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROCEO Consumer
  • 21. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  • 22. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROIceberg: 88% Hidden(Lakoff & Johnson)Mind: 95% Subconscious
  • 23. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROToday’s Objective:
  • 24. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROHelp you cut marketingwaste –even a little!
  • 25. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRONeuromarketinginsights+Real-world testing
  • 26. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROYour Logo
  • 27. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  • 28. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROControlChallengerChallenger
  • 29. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRONeuromarketing sits here
  • 30. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  • 31. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROConversionOptimization
  • 32. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROConversion Optimization works,if you do it right…Good News:
  • 33. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROAverage Conversion Rate LiftEcommerce 23.1%Lead Gen 49.0%*WiderFunnel average results 2007-2012Conversion Optimization Works
  • 34. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROOver-emphasis onsecurity creates anxiety
  • 35. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRODoes thiscreate trust?
  • 36. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  • 37. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  • 38. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  • 39. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  • 40. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  • 41. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROWhat small change did this?•Fair Price – Up 7%•Caring – Up 11%•Fair Treatment – Up 20%•Quality – Up 30%•Competency – Up 33%
  • 42. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO“You can trust us to dothe job for you.”
  • 43. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROScarcity
  • 44. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROvs.
  • 45. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  • 46. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  • 47. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  • 48. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROScarcity +SocialProof!
  • 49. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROCreating Scarcity
  • 50. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  • 51. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROUse SCARCITY to makeyour offer moreattractive.
  • 52. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROScarcity on Steroids
  • 53. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  • 54. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROFTW
  • 55. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROAmp up SCARCITY EFFECTby showing decreasingavailability.
  • 56. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROSituationMillions of daily emails to opt-in listHighly optimized, but hit a plateauThe GoalMore e-commerce revenue
  • 57. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROA Bvs.Which Test Challenger Won?
  • 58. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO5%Conversion Rate Lift&41%Revenue/Visitor LiftControlled Test Result
  • 59. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROA Bvs.Which New Test Challenger Won?
  • 60. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO7%Conversion Rate Liftover “Countdown” VersionControlled Test Result
  • 61. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO“The most serious mistakes are not beingmade as a result of wrong answers.The truly dangerous thing is asking thewrong question.”—Peter Drucker
  • 62. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROKnowing what to test: Using the LIFT Model™(Note: For more, search “WiderFunnel Lift”)TMRelevanceClarityAnxietyDistractionUrgency
  • 63. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROSituationCompetitive search keywords “Human GrowthHormone”Shoppers worried about product efficacy & FUDThe GoalMore e-commerce revenue
  • 64. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRORelevance: No “HGHSupplement Spray” in headline.Clarity: Multiple competingheadlines.Clarity: Buy Button does notlook like a button.Distraction: Multiple nav barspush content downClarity: Copy on darkbackground under-performs.Clarity: Inconsistent linktreatmentAnxiety: Security indicatorstoo prominentDistraction: DuplicateinformationClarity: Money-back guaranteegiven low prominenceValue Proposition: No clearvalue positioningLIFT Analysis
  • 65. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROA BWhich Landing Page Won?
  • 66. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO49%Sales LiftControlled Test Result
  • 67. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROSellingtoGuys?
  • 68. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROEvolutionary Psychology
  • 69. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO“fitness“fitness”
  • 70. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  • 71. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  • 72. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROImpatient &Short Term Emphasis-Margo Wilson and Martin Daly
  • 73. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROAttractive Photo =-4% Loan Interest RateMarianne Bertrand et al, 2005
  • 74. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROConvert more men with“mating triggers.”
  • 75. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROSituationHair restoration services, focused on direct responsePPC landing page tested & tuned – had hit a plateauThe GoalMore lead gen form fills
  • 76. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROBAWhich Paid Search Landing Page Won?
  • 77. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROControlled Test Result20%Conversion Rate Lift
  • 78. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROTruth: Sex Is Distracting
  • 79. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO200%That’s what a structuredtesting process is worth.
  • 80. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRONo YesLargeIncreaseInSalesSource: eConsultancy Conversion Rate Optimization Report 20112xDoes your organization have a structured approach to improving conversion rates?
  • 81. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROFunExDiscoveryOpportunities1.1 Cluster1.2 Isolation1.3 IsolationLIFTPage 1FunEx2.1 Isolation2.2 Isolation2.3 ClusterLIFTPage 2FunEx3.1 Isolation3.2 IsolationLIFTPage 3FunEx4.1 Isolation4.2 Cluster4.3 IsolationLIFTPage 4Insight FlowPage 5, etc.Phase 1Conversion Optimization StrategyPhase 2LIFT™ Analyses and TestingThe Structured ProcessHeuristicsWeb AnalyticsVoice of CustomerResearchPIE FrameworkKaizen Plan
  • 82. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROMore Tests Run=Nothing Beats Testing Experience
  • 83. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROInterested in a Free Conversion Page Evaluation?• 10 time slots are available for attendees• Scheduled on a first-come, first-served basisTo Qualify:1. Tell us the URL of the web page you’d like evaluated2. Minimum 30,000 unique visitors per month3. Email: Hello@widerfunnel.comFree Offer: Custom Page Evaluation
  • 84. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROChris Goward@chrisgowardChris.Goward@WiderFunnel.comWiderFunnel.comLinkedin.com/in/cgowardRogerD@DooleyDirect.comRogerDooley.comLinkedin.com/in/dooleyRoger Dooley@rogerdooleyQuestions?