© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comWiderFunnelMarketing Optimizationp. +1.604.800.6450e. hello@widerf...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com• Internship Objective• WiderFunnel Experience– Co-Worker Analysis...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comInternship ObjectiveInternship Objectives:• Jonathan’s goal was to...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com• Internship Objective• WiderFunnel Experience– Co-Worker Analysis...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Framework™Coworker Awesomeness Influence on Experience
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Analysis – Chris GowardFRIENDLINESS: Chris is a greatpers...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Analysis – Monica HinchFRIENDLINESS: Monica has arguablyt...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Analysis – RyanFRIENDLINESS: Ryan is friendly andamiable ...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Analysis – MeganFRIENDLINESS: Megan constantlycompliments...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Analysis – CarlosFRIENDLINESS: Carlos is a nice dude.Funn...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Analysis – AnishFRIENDLINESS: Anish is alwaysfriendly, co...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Analysis – GildwinFRIENDLINESS: Gildwin is great. Iwouldn...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Analysis – AlhanFRIENDLINESS: See above.GUIDANCE: Alhan c...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com• Internship Objective• WiderFunnel Experience– Co-Worker Analysis...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comInternship Hypotheses AnalysisLIFT POINTS RESULTJonathan didn’t bu...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com• Internship Objective• WiderFunnel Experience– Co-Worker Analysis...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comNext StepsNow that Jonathan has finished his internship at WiderFu...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comConclusionDear WiderFunnel team,The last two months have been an a...
© 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com…sincerely.WiderFunnelMarketing Optimizationp. +1.604.800.6450e. h...
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Jonathan sue jon001-ia1 - internship analysis

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An awesome post-internship evaluation by a WiderFunnel intern. The letter at the end was touching and reinforces the type of environment we're building at WiderFunnel.

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Jonathan sue jon001-ia1 - internship analysis

  1. 1. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comWiderFunnelMarketing Optimizationp. +1.604.800.6450e. hello@widerfunnel.comJonathan SueInternship AnalysisMay 17, 2013Docket #: JON001-IA1Jonathan SueMarketing Internp. +1.604.842.3571e. Jonathan.paul.sue@gmail.com
  2. 2. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com• Internship Objective• WiderFunnel Experience– Co-Worker Analysis– Hypotheses• Next Steps/ConclusionToday’s Agenda
  3. 3. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comInternship ObjectiveInternship Objectives:• Jonathan’s goal was to gain practical experience with a innovative, industry-leading employer for his BCIT internship course.
  4. 4. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com• Internship Objective• WiderFunnel Experience– Co-Worker Analysis– Hypotheses• Next Steps/ConclusionToday’s Agenda
  5. 5. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Framework™Coworker Awesomeness Influence on Experience
  6. 6. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Analysis – Chris GowardFRIENDLINESS: Chris is a greatperson to drink with on Fridayafternoons. Always quick with a quip oran anecdote.GUIDANCE: Chris’ webinars and blogposts have been very useful and havesharpened my knowledge of conversionoptimization.HELPFULNESS: Chris has been asource of inspiration. Working with himhas made me think about business andmy career in a different way.INDIVIDUAL UNIQUENESS: Chris canbe out of the office for weeks at a time,yet his presence is always felt. Verycool from a leadership perspective!NOT BEING COOL: Chris is the onlyone who wears blazers and dressshoes around the office. Sticks out likea sore thumb, dude!
  7. 7. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Analysis – Monica HinchFRIENDLINESS: Monica has arguablythe best laugh out of everyone atWiderFunnel. It is always contagious!GUIDANCE: Monica has taken the timeto freely and openly give great advice tome on pursuing my career goals.HELPFULNESS: Monica has beenhelpful in letting me sit in on her salescalls. It’s allowed me to see herprocesses and understand her way ofthinking.INDIVIDUAL UNIQUENESS: I’ve reallyonly got one thing to say here:http://www.youtube.com/watch?v=5TTwiqx3Nu8NO SENSE OF STYLE: Just kidding.Monica is a sneakerhead who has thatgangsta rap/hypebeast style.
  8. 8. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Analysis – RyanFRIENDLINESS: Ryan is friendly andamiable with everyone in the office (withthe occasional exception being Monica).GUIDANCE: Ryan has taken the timeto advise me on some of my careerquestions and I’m forever grateful forthat.HELPFULNESS: Ryan has the abilityto explain a difficult concept in a verysimple way. It’s been very easy to learnfrom Ryan.INDIVIDUAL UNIQUENESS: Ryan hasmentioned multiple times that he wantsto raise chickens and have his own petgoat. Okayyy……NO SENSE OF STYLE: Ryanoccasionally lacks the ability to dresshimself properly. Case in point: “thebutton incident”.
  9. 9. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Analysis – MeganFRIENDLINESS: Megan constantlycompliments my choice in clothing andfashion. I really find that to be anadmirable trait in people.GUIDANCE: Megan has been like amother to… no, wait. She’s too youngfor that. No, she’s been like an oldersister figure. I’ve learned a lot from her.HELPFULNESS: Megan has taughtme all that I’ll ever need to know abouthow to build Conversion Analysispresentations, Results presentations,FunEx presentations…. etc.INDIVIDUAL UNIQUENESS: Megan isterrible at keeping plants alive. She alsohas red hair. That is unique to theWiderFunnel office.NOT BEING COOL: Megan is not oneof the Buffalo Club’s most decoratedmembers
  10. 10. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Analysis – CarlosFRIENDLINESS: Carlos is a nice dude.Funny guy as well.INDIVIDUAL UNIQUENESS: Clientcalls.That is all.
  11. 11. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Analysis – AnishFRIENDLINESS: Anish is alwaysfriendly, cordial, and nice to everyone.He also doesn’t drink alcohol. There is astatistically significant correlation here.GUIDANCE: Anish, will you teach meGerman? Anish > Pimsleur Approach?HELPFULNESS: Anish is a one-mantechnical wizard at WiderFunnel. Hehelps us all look good in front of clients.INDIVIDUAL UNIQUENESS: Anish hasmore Superman t-shirts than anyoneelse I’ve ever met.NO SENSE OF STYLE: Anish hasmore Superman t-shirts than anyoneelse I’ve ever met.
  12. 12. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Analysis – GildwinFRIENDLINESS: Gildwin is great. Iwouldn’t have asked him on a man-dateotherwise.GUIDANCE: Gildwin has tried to teachme all of his PUA approaches. Some Iagree with. Some are just weird.HELPFULNESS: Surprisingly, Gildwinknows a lot about Belgian beers. Iwonder why.INDIVIDUAL UNIQUENESS: A loaf ofbread. Every day??!!NOT BEING COOL: Gildwin lives inVancouver yet has never been toWhistler. What a goof!
  13. 13. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comC.A.I.E. Analysis – AlhanFRIENDLINESS: See above.GUIDANCE: Alhan could probably giveme some great ideas about what to dowhen I’m in NYC!HELPFULNESS: I just met Alhan and Ihaven’t required his help yet, but heseems quite helpful!INDIVIDUAL UNIQUENESS: Nothingsays swag like squinting at an 11 inchscreen.NOT BEING COOL: I wish Alhan hadstarted at WF earlier so we could havegotten to know each other better!
  14. 14. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com• Internship Objective• WiderFunnel Experience– Co-Worker Analysis– Hypotheses• Next Steps/ConclusionToday’s Agenda
  15. 15. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comInternship Hypotheses AnalysisLIFT POINTS RESULTJonathan didn’t build a lot ofPowerPoints at school, except forprojects.Jonathan is absolutely terrible atart.The WF team thought that theamount of space on the“whiteboard wall” would besufficient.Jonathan built lots (and lots and lots) ofPowerPoints at WF.Jonathan drew one set of wireframes.Then he was strangely never asked todraw again.Jonathan proved that hypothesiswrong.From experience, Jonathan had a feeling thatworking for smaller organizations was ideal. WiderFunnel proved that.Jonathan wanted to go somewhere wherehe liked coming to work every day.WiderFunnel fulfilled this hope.
  16. 16. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com• Internship Objective• WiderFunnel Experience– Co-Worker Analysis– Hypotheses• Next Steps/ConclusionToday’s Agenda
  17. 17. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comNext StepsNow that Jonathan has finished his internship at WiderFunnel, here are the nextsteps to be taken:• Give Jonathan’s desk to Anish. Seriously, the poor guy probably feels solonely over there in the corner! LET HIM FEEL PART OF THE TEAM… haha.• Everyone: please come by to my Hip Hop Karaoke performance this summer• Jonathan will visit constantly since he loves you guys…. if that’s okay withyou all (if not, he’ll still come by anyways)
  18. 18. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.comConclusionDear WiderFunnel team,The last two months have been an absolute pleasure for me. I have learned so much about conversion optimization, strategy, accountmanagement, entrepreneurship, small business, and how much fun it is to start drinking at 4:00 every Friday.When I arrived, I wasn’t sure what to expect. I had only really met Chris at a conference we both attended last October or November, andWiderFunnel sounded like a really intense, highly structured place. Admittedly, I had doubts about whether I would fit in at this internship.As time went on, I realized that calling WiderFunnel a company seemed inappropriate. Too corporate. Heck, even calling it a “team”, aswe do with our group email address, seems even a tad too much. I honestly would rather refer to you all as my WiderFunnel “family”. Itwas evident from day one that everyone here really cared about one another and there was no internal bickering, gamesmanship, ordrama. Everyone pulled together for the sake of everyone else, and the motivation seemed to simply be because everyone liked workingwith one another.Two months later, I can say this with confidence: WiderFunnel is my favorite job that I’ve ever had (even if it wasn’t actually a “job”, perse).You all owed me nothing when I was here. As an intern, it would have been well within your rights to ask me to file reports and fetchcoffee all day. Yet you all took the time to go above and beyond for someone who was only guaranteed to be here for 2 months. Youwere all patient with me as I learned, and gracious when I made mistakes, even when I made ones that you were probably quite annoyedwith. I am humbled and honored that you all took the time to make my experience at WiderFunnel an amazing one.For all that, I can only say two words: thank you.Thank you for all the advice. Thank you for all the laughs, stories, and weekly awesomeness every Friday afternoon. Thank you for yourkindness, sense of humor, perspective, and openness. Thank you for making me feel like I was one of you every day that I was here.Really, all I need to say is this: Thank you for everything.Sincerely,JonathanCEO – Buffalo Club, Streetwear fashionista, hip hop fanatic, & WiderFunnel family member for life
  19. 19. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com…sincerely.WiderFunnelMarketing Optimizationp. +1.604.800.6450e. hello@widerfunnel.comJonathan SueMarketing Internp. +1.604.842.3571e. Jonathan.paul.sue@gmail.com
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