How to Get the Best Conversion Optimization Results

How to Get the Best Conversion Optimization Results Plus, Two Special Announcements! Chris Goward Co-Founder & CEO WiderFunnel @chrisgoward Co nn ect herTweet this: @chrisgoward #cs12 #cro e!© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com

The Conversion Optimization Agency What do we do? • Conversion Rate Optimization Testing – Planning, copywriting, design & coding • Landing Page Optimization • Web Analytics & Unbiased AdWords Audits Results • Conversion rate lift of 10% to 750% for every multi-test clientTweet this: @chrisgoward #cs12 #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com

Myth: “Best Practices” Advice Gives “Best Results” If You’re Not a Part of the Solution, There’s Good Money to be Made in Prolonging the Problem.Tweet this: @chrisgoward #cs12 #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com

Knowing what to test: Using the LIFT Model™ Clarity Relevance TM Anxiety (Note: For more, search “WiderFunnel Lift”)Tweet this: @chrisgoward #cs12 #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com

Knowing what to test: Using the LIFT Model™ Clarity Relevance TM Distraction Anxiety (Note: For more, search “WiderFunnel Lift”)Tweet this: @chrisgoward #cs12 #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com

Knowing what to test: Using the LIFT Model™ Clarity Relevance TM Urgency Distraction Anxiety (Note: For more, search “WiderFunnel Lift”)Tweet this: @chrisgoward #cs12 #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com

Truth: Structured Process Gives Best Results Structured Conversion Optimization Process? 2xTweeteConsultancy Conversion Rate Optimization Report 2011Source: this: @chrisgoward #cs12 #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com

The Goal More lead gen trial software downloads Why? World-leading reporting software PPC landing page with significant “branding” restrictionsTweet this: @chrisgoward #cs12 #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com

Special Announcement #1 ConversionSkills.com launched! • Test your Conversion Skills • View case studies • Find out what really works Go to: ConversionSkills.comTweet this: @chrisgoward #cs12 #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com

Special Announcement #2 New Book! Conversion Secrets Revealed Sign up for a free chapter: YouShouldTestThat.comTweet this: @chrisgoward #cs12 #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com

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How to Get the Best Conversion Optimization Results

by Chris Goward on Sep 10, 2012

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