So, where do you start withsocial?Getting started…
Set up a list of keywords (your product names, yourcategories or business and your competitors)Search those keywords on each social networkRead the conversations about those keywords—ifthey existLook for the opportunity to join those conversationsLook for people who LOVE talking about thosekeywordsStart by listening
To meet people who may be interested in yourproductTo introduce your product to users who have neverheard of itFor improved brand or product awarenessTo generate buzz, press or conversation actions(downloads, clicks, sales etc.)To leverage others’ influence or followingWhy interact?
Be responsiveBe politeSay “Thank you” oftenDon’t start conversations you don’t plan on finishingDon’t over-promoteIntroduce yourself when joining others’ conversationsBonus: Using mobile apps improves responsivenessSocial network etiquette
#hashtag – used to thread conversations together@mention – used to mention someone directlyDM – direct message (private message)Tagging – post w/ at mentions to connect a user withcontent postedUsername or handle or “at” handle – your name onsocial networking sitesKlout score – influence measurementSocial network terminology
Use your selected social networks to tell your storyCreate different types of media based on the networkyou’re sharing toBe authenticTell us why you’re different, better or why we shouldcareShare your message
Add social sharing functions to your web sites, appsand your contentCreate profiles on directory sites like Google+Local, Yelp, and Superpages.com (of course)Ask your audience for feedback and reviews on thesites mentioned aboveRe-share the reviews and stories your customers arepostingAllow others to share your message
Use your social network sites to post information thatis useful to your audienceBecome a source for the latest information anddiscussion of your industry’s newsBe a connector – help colleagues or other vendors inyour industry find each otherYour secret weapon – the Zite app(http://www.zite.com)Become an expert
Questions? Ask me:@chrisgouletThanks for viewing!