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APSE Social Media Presentation

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  • 1. HOW TO CREATE A SOCIAL MEDIA EXPLOSION 50 Things You Need to Know
  • 2. PRESENTED BY CHRIS TOMPKINS CEO & Founder of Go! Media International, LLC www.gomediaonline.com
  • 3. BEFORE YOU START, YOU NEED A PLAN
  • 4. *Dynamic Marketing Plan! *How Can You Incorporate Marketing Activity Into SMM Campaign? *Advertising Budget for Social Media? *Do You Have Enough Content? *Who is Going to Create Content? *Buyer Profile for Your Target Marketing *What Are Your Goals for your Social Media Marketing Effort? *In-house or Outsourced? *Realistic Schedule of Online Activity *Research Social Media Sites
  • 5. YOUR 2 SOCIAL MEDIA MANTRAS #1: I Will Listen, Watch and Monitor the Activity Before I Join the Discussion #2: I Will Plan Before I Dive
  • 6. THINK BEFORE YOU TYPE
  • 7. BEFORE POSTING ANYTHING....ASK YOURSELF THIS! *What are my clients interested in reading? *What voice do my clients respond to? *Is anyone else saying the same thing I am? *What news do I have about my business or industry? *What do I hope to accomplish with this piece of information? *What will my clients get out of this?
  • 8. 30 JUMP-START STEPS Quick, Simple, Straight-Forward
  • 9. 1. Get that website live! 2. Purchase domain hosting through Go Daddy 3. Install a Wordpress blog to your website 4. Fill website and blog with content! 5. Install Google Analytics to sites 6. Create Feedburner account 7. Write 3 new blog posts per week 8. Create customized incentive 9. Create social media profiles on Facebook, LinkedIn and Twitter 10. Pack the profiles with content and links 11. Get recommendations on LinkedIn 12. Join groups on Facebook and LinkedIn 13. Create a LinkedIn & Facebook group 14. Create company page on Facebook & LinkedIn 15. Start using lists on Twitter
  • 10. 16. Comment on anything relevant 17. Create and execute a blog tour 18. Make it simple with tools like Hootsuite 19. Set up numerous Google Alerts 20. Share links as much as possible 21. Build relationships with market leaders 22. Share educational, entertaining and engaging content 23. Become an expert - share expertise 24. Push for live conversations 25. Keep finding new techniques to try 26. Tag all material for search engines 27. Make sure blog posts, videos, etc. are being sent to your social media profiles 28. Update your profiles daily 29. It can take some time to see success.  Stay consistent and focused with your social media strategy. Adapt when necessary, and do not be afraid to take calculated risks 30. Be 100% transparent. No one likes a phony
  • 11. WORK SMART: TAKE EACH STEP CAREFULLY
  • 12. QUESTIONS / ANSWERS
  • 13. NEED MORE HELP? CONTACT ME DIRECTLY ON 727-474-7935 OR EMAIL ME AT CHRIS@GOMEDIAONOINE.COM VISIT US ONLINE AT: WWW.GOMEDIAONLINE.COM WWW.SERVEDFRESHMEDIA.COM