There are several fantastic corporations that will handle all your emails and these programs can be engineered to send out a collection of pre-written messages as soon as somebody signs up.
In most cases you can make a decision to require a double opt-in process to aid in guarding you and your prospects from getting penalised due to spam mail complaints or not. Ive found requiring prospects to approve their request for more information significantly decreases the quantity of leads youll at last get.
Youll also want to write your follow-ups to provide valuable content - not just a sales spiel. Think about it. How long do you stay subscribed to amail list that offersnothing less than a pretentious sales message every other day?
Consider also the information you ask for when you design your opt-in box. People do not like giving out too much info at first, but always get the subscribers first and last names and you can also have a box for any other info relevant to your business.
For example, you might have a drop down box that liststhe products on your site and from that you can find out inparticular what information your subscriber is hunting for. If you have six different products you may then build 6 different list in your e-mail program and target info and other products specifically to those folks.
Whenever you set up autoresponders or any sort of email campaign, its important that your e-mails are checked and checked again. Many folks are not impressed bytypos, and even more wont read an e-mail that is a mile long. Make your mails precise and to the point, and written in short paragraphs, in simply digestible lumps.
Once your list has grown to a respectable size, you can send out a once per month newsletter, informingsubscribers about new services and products you have added.
Address your customer by his first name, not "dearsubscriber" as is typically seen, and write your copy as if you are writing to a chum, dont blind subscribers with"get this" or "buy this", it turns folks off. The easiest way effect a sale is by helping folk, by giving them important information and anything free is good, for instance a free e-book.
Make sure that everything you send your customer isrelevant and of worth. If your "unsubscriber" list builds too swiftly, thats a sure sign you do something wrong, though you will always get some folks that unsubscribe.
So understand that your auto responder and the emails you send out are at the heart of your lead generation website. You wouldnt have a lead generation website without it. So spend a while modifying and refining thisaspect of your system. Dont just throw out some e-mailpitches. Relate. Form a relationship. Ask for feedback and collaboration.
A lead generation website never sleeps so that you can!