Internet marketing

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Internet marketing

  1. 1. Internet Marketing<br />MilkoLorinkov<br />IvayloDimov<br />Hristo Georgiev<br />
  2. 2. Definition<br />eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.<br />
  3. 3. With other words…<br />“…identifying, understanding, collaboratively creating, and meeting a segment of human and social needs, wants, desires, wishes digitally.”<br />
  4. 4. Internet Marketing Trends<br />
  5. 5. Internet Marketing Trends<br />
  6. 6. Internet Marketing Trends<br />
  7. 7. Outbound Marketing<br />
  8. 8. Inbound Marketing<br />E-Mail Marketing<br />SearchEngineMarketing<br />Affiliate Marketing<br />Website<br />Development<br />Online<br />Display<br />Ad & Rich<br />Media<br />Advertising<br />SocialMarketing<br />SearchEngineOptimization<br />SearchEngineAdvertising<br />Online<br />Reputation<br />Management<br />Business<br />Blog<br />Marketing<br />Podcasting<br />WOMM<br />Social<br />Media<br />Marketing &<br />Optimization<br />© Advanced Media Productions, 2007<br />
  9. 9. Rethinking the Marketing<br />Interruption Based<br />Permission Based<br /><ul><li>SEO/SEM
  10. 10. Blogs
  11. 11. Social Networks
  12. 12. RSS
  13. 13. Free books
  14. 14. Social PR</li></ul>Telemarketing<br />Outdoor<br />Direct marketing<br />E-mail campaigns<br />Print Ads<br />TV/radio Ads<br />
  15. 15. Benefits of eMarketing<br />businesses now have a truly global reach<br />range of products and services<br />two-way communication channel<br />provide an immediate impact<br />greater buying power<br />access to the niche markets<br />relatively inexpensive<br />measurable<br />
  16. 16. Website Development<br />E-Mail Marketing<br />SearchEngineMarketing<br />Affiliate Marketing<br />Website<br />Development<br />Online<br />Display<br />Ad & Rich<br />Media<br />Advertising<br />SocialMarketing<br />SearchEngineOptimization<br />SearchEngineAdvertising<br />Online<br />Reputation<br />Management<br />Business<br />Blog<br />Marketing<br />Podcasting<br />WOMM<br />Social<br />Media<br />Marketing &<br />Optimization<br />© Advanced Media Productions, 2007<br />
  17. 17. Website development<br />Lead Generator web site - promotional web site for branding, informational<br />E – commerce web site – help customer select the brand even if he will not buy it from store<br />Information architecture web site<br />
  18. 18. WOW, we have a site!<br />Now WHAT?<br />
  19. 19. SEM<br />E-Mail Marketing<br />SearchEngineMarketing<br />Affiliate Marketing<br />Website<br />Development<br />Online<br />Display<br />Ad & Rich<br />Media<br />Advertising<br />SocialMarketing<br />SearchEngineOptimization<br />SearchEngineAdvertising<br />Online<br />Reputation<br />Management<br />Business<br />Blog<br />Marketing<br />Podcasting<br />WOMM<br />Social<br />Media<br />Marketing &<br />Optimization<br />© Advanced Media Productions, 2007<br />
  20. 20. What is SEO and SEM <br />
  21. 21. 25% of SEO = onsite<br />Title<br />URL<br />Text and links<br />META Description<br />
  22. 22. 75% of SEO = link building<br />The popularity of the pages that link to you influences your popularity<br />Collect quality links from good authority websites<br />Link> banner<br />Choose the rights text of the link<br />
  23. 23. Online Display Ad & Rich Media Advertising<br />E-Mail Marketing<br />SearchEngineMarketing<br />Affiliate Marketing<br />Website<br />Development<br />Online<br />Display<br />Ad & Rich<br />Media<br />Advertising<br />SocialMarketing<br />SearchEngineOptimization<br />SearchEngineAdvertising<br />Online<br />Reputation<br />Management<br />Business<br />Blog<br />Marketing<br />Podcasting<br />WOMM<br />Social<br />Media<br />Marketing &<br />Optimization<br />© Advanced Media Productions, 2007<br />
  24. 24. Display Ads<br />
  25. 25. Display Ad & Rich Media<br />Placement of text ad links, banners, expandable banners, rich media, video ads<br />Various targeting options – contextual, behavioral, geographical<br />Extensive reach through vertical web portals, ad networks, ad exchanges and CPA networks<br />Generates targeted sales, leads, builds brand awareness <br />
  26. 26. Display Ad Price Models<br />CPM – cost per thousand (Mile)<br />Fixed price per 1000 views<br />Hard to monitor and verify<br />PPC – pay per click<br />Fixe price every time s.b. clicks on the link<br />Google Words<br />PPA<br />You pay per specific action<br />
  27. 27. E-Mail Marketing<br />E-Mail Marketing<br />SearchEngineMarketing<br />Affiliate Marketing<br />Website<br />Development<br />Online<br />Display<br />Ad & Rich<br />Media<br />Advertising<br />SocialMarketing<br />SearchEngineOptimization<br />SearchEngineAdvertising<br />Online<br />Reputation<br />Management<br />Business<br />Blog<br />Marketing<br />Podcasting<br />WOMM<br />Social<br />Media<br />Marketing &<br />Optimization<br />© Advanced Media Productions, 2007<br />
  28. 28. E-Mail Marketing<br />No not a spam!<br />Highly targeted<br />Cost effective<br />Customizable<br />
  29. 29. E-Mail MarketingStep by Step<br />List building and Management<br />Design<br />Newsletter Components<br />Deployment<br />Tracking and Reporting<br />
  30. 30. Affiliate Marketing<br />E-Mail Marketing<br />SearchEngineMarketing<br />Affiliate Marketing<br />Website<br />Development<br />Online<br />Display<br />Ad & Rich<br />Media<br />Advertising<br />SocialMarketing<br />SearchEngineOptimization<br />SearchEngineAdvertising<br />Online<br />Reputation<br />Management<br />Business<br />Blog<br />Marketing<br />Podcasting<br />WOMM<br />Social<br />Media<br />Marketing &<br />Optimization<br />© Advanced Media Productions, 2007<br />
  31. 31. Affiliate Marketing<br />
  32. 32. Affiliate Examples<br />
  33. 33. Social Marketing<br />E-Mail Marketing<br />SearchEngineMarketing<br />Affiliate Marketing<br />Website<br />Development<br />Online<br />Display<br />Ad & Rich<br />Media<br />Advertising<br />SocialMarketing<br />SearchEngineOptimization<br />SearchEngineAdvertising<br />Online<br />Reputation<br />Management<br />Business<br />Blog<br />Marketing<br />Podcasting<br />WOMM<br />Social<br />Media<br />Marketing &<br />Optimization<br />© Advanced Media Productions, 2007<br />
  34. 34.
  35. 35. Social Media Phenomenon<br />Huge amount of users<br />Based on permission not on interruption<br />Contagious<br />FREEEE!<br />
  36. 36. Social Media in Plain English<br />
  37. 37. Cross channel marketing integration<br />Mix the channels<br />Don’t fix the budget for one channel<br />Channels are blurred – tv on mobile <br />67% of the brands run cross-channel marketing campaigns<br />
  38. 38. The Most Common Mistakes of eMarketing???<br />
  39. 39. Resources<br />http://www.slideshare.net/kameran/principles-of-internet-marketing<br />http://www.slideshare.net/AdvancedMediaProductions/email-social-media-and-search-in-the-overall-marketing-mix-presentation<br />http://video.google.com/videoplay?docid=-6536094581177302180&ei=UXciS6euJZvE2wLcw-nlAw&q=Planning+and+Integrating+a+Targeted+Internet+Marketing+Campaign&hl=en&client=firefox-a#<br />http://www.slideshare.net/HubSpot/seo-101-search-engine-optimization-basics-hubspot<br />http://www.quirk.biz/resources/home<br />“Новите правила на маркетинг и PR” – Скот, РОИ Комюникейшънс<br />

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