Buzzmedia Octagon Keynote

The Power of Social Entertainment June 27, 2012

A Little About Buzzmedia 2

Buzzmedia’s Intersection

Our Portfolio of Brands

Massive Social Footprint 80 Million

Creator of Brand Experiences + Matthew Morrison Foster the People Kreayshawn Ryan Seacrest Janelle Monae Others…

Creator of Brand Experiences + Katy Perry N.E.R.D Good Charlotte Jasmine V. Robin Antin

Creator of Brand Experiences + Caveman Class Actress

Creator of Brand Experiences + Kourtney Kardashian Ciara

Creator of Brand Experiences +

The Millennial Generation 11

When asked “What makes your generation unique?” = #1 “Technology”

When asked “What makes your generation unique?” = #2

99%Of MillennialsVisit EntertainmentSites Monthly

31.4Billion Total MinutesSpent on Social Media

Insatiable Appetite forPop Culture PassionTopics

Intimate Relationshipwith Celebrities andMusicians Bieber tweets “Night Girls” and 29,612 girls reply

What Motivates thisGeneration? Source: McCann World Group “The Truth About Youth” 201

How To Engage 19

Re-imagine BrandedEntertainment Branded Entertainment 1.0: Integration and product placement.

Re-imagine BrandedEntertainment Branded Entertainment 2.0: Conversation, relevance, and multiple levels of contex Re-imagine As Branded Experiences

Provide HighlyProgrammedExperiences

Energize the Experience

Bring People Together

Enable Discovery

Integrate the 3rd Screen (which is now the 1st screen)

Add or Create RelevantValue

Yield a Passionate orEmotional Response

Encourage Advocacy

Wrapping Up 30

Social media haschanged the game

Consumers haveintimaterelationships withtalent

Brands must createexperiences fueledby context

Questions? 34

http://www.buzz-media.com	317
http://trunk.bm.adamdev1.buzznetdev.com	86
http://ac.buzz-media.com	1

Buzzmedia Octagon Keynote

by Chris George on Jul 03, 2012

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