Travel The Road To The Internet Sale                                   Chris Fousek                             E Commerce...
“Be an Astute Student of the Game”                                       Ted Nation WEEI – BostonTravel The Road To The In...
Travel The Road To The Internet SaleDD10: Chris Fousek
Lead                            Review                                   Contact                          “Every step of t...
•   1st Impression                •   Like you           •   Meet & Greet                •   Listen to you      •   Build ...
An up comes on the lot                                               You get a lead                                       ...
Just Don’t… do it…pleaseTravel The Road To The Internet SaleDD10: Chris Fousek
Read The Lead                                       Look for The Close                                        Always Be Cl...
Relevance   EngagementTravel The Road To The Internet SaleDD10: Chris Fousek
1. Inbox              2. Open              3. Relevant              4. Content              5. Targeted Links             ...
The                                               Optimized                                                 Email         ...
Multiple Conversion Opportunities                                                        Trade                            ...
We’ve made contact.                                                  So, now what?                                       “...
Travel The Road To The Internet SaleDD10: Chris Fousek
Travel The Road To The Internet SaleDD10: Chris Fousek
Watch the road                                        Don’t Fall off                   Always Have A Customer Action PlanT...
Goals & Metrics    “We all live on RT 66. The goal is always 66%”                                             100 Leads   ...
Q&ATravel The Road To The Internet SaleDD10: Chris Fousek
   Chris Fousek    E Commerce Director    Cadillac Village of Norwood    Village Automotive Group    cfousek@villageautom...
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Travel The Road To The Internet Sale

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Travel The Road To The Internet Sale

  1. 1. Travel The Road To The Internet Sale Chris Fousek E Commerce Director
  2. 2. “Be an Astute Student of the Game” Ted Nation WEEI – BostonTravel The Road To The Internet SaleDD10: Chris Fousek
  3. 3. Travel The Road To The Internet SaleDD10: Chris Fousek
  4. 4. Lead Review Contact “Every step of the selling process is designed to walk a prospect through every step of buying” Joe Verde Sold Appointment Show / T.O. ConfirmationTravel The Road To The Internet SaleDD10: Chris Fousek
  5. 5. • 1st Impression • Like you • Meet & Greet • Listen to you • Build Rapport • Believe you • Investigate • Buy • Present • Demo • Service Walk • PaperworkTravel The Road To The Internet SaleDD10: Chris Fousek
  6. 6. An up comes on the lot You get a lead Step #1Travel The Road To The Internet SaleDD10: Chris Fousek The Meet & Greet
  7. 7. Just Don’t… do it…pleaseTravel The Road To The Internet SaleDD10: Chris Fousek
  8. 8. Read The Lead Look for The Close Always Be ClosingTravel The Road To The Internet SaleDD10: Chris Fousek Always Be Closing
  9. 9. Relevance EngagementTravel The Road To The Internet SaleDD10: Chris Fousek
  10. 10. 1. Inbox 2. Open 3. Relevant 4. Content 5. Targeted Links 6. Clear Message 7. Drive Them Back To Your Website 8. Ask A Question 9. Be Pro Active 10. Always Be ClosingTravel The Road To The Internet SaleDD10: Chris Fousek
  11. 11. The Optimized Email The Phone Click & CallTravel The Road To The Internet Sale The Gears of EngagementDD10: Chris Fousek
  12. 12. Multiple Conversion Opportunities Trade Chat Finance Gain Customer Commitment Improve 3rd party performance Convert your 3rd party leads into 1st party leads Bring your customer closer to youTravel The Road To The Internet SaleDD10: Chris Fousek
  13. 13. We’ve made contact. So, now what? “Attention must be paid.”Travel The Road To The Internet Sale Arthur Miller, Death of A SalesmanDD10: Chris Fousek
  14. 14. Travel The Road To The Internet SaleDD10: Chris Fousek
  15. 15. Travel The Road To The Internet SaleDD10: Chris Fousek
  16. 16. Watch the road Don’t Fall off Always Have A Customer Action PlanTravel The Road To The Internet SaleDD10: Chris Fousek C.A.P.
  17. 17. Goals & Metrics “We all live on RT 66. The goal is always 66%” 100 Leads 66 Contacts 44 Appointment Made 30 Appointment Shows 20 SalesTravel The Road To The Internet Sale Dennis RushingDD10: Chris Fousek
  18. 18. Q&ATravel The Road To The Internet SaleDD10: Chris Fousek
  19. 19.  Chris Fousek E Commerce Director Cadillac Village of Norwood Village Automotive Group cfousek@villageautomotive.com Linkedin www.linked.com/chrisfousek Twitter @cfousek @Cadillacnorwood Thank you

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