Getting To Thank You: A practitioner's guide to innovation
by Chris Finlay, Director of Experience Design & Innovation at www.uhg.com on Jan 11, 2014
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A sample of book on innovation you have been waiting for. 12 chapters of rock solid content on how to get innovation done right. ...
A sample of book on innovation you have been waiting for. 12 chapters of rock solid content on how to get innovation done right.
"No one understands that innovation is a team sport better than Chris Finlay. Creating better ways to deliver value is more about how we collaborate than about technology. Getting To Thank You is a must read for any innovation junkie that wants to get better, faster."
- Saul Kaplan, Chief Catalyst, Author, Business Innovation Factory
"If you're looking for one book that demystifies the practices of user experience, design thinking, and innovation into a valuable core of ideas and practices, this is it."
- Brand Schauer, CEO, Adaptive Path
How can you find, build, and grow great ideas that your customers will thank you for?
"Thank you" is what every customer wants to say and what every business owner, and designer wants to hear, but 95% of innovations fail so it is hard to know what to do next, and how to do it. Getting to Thank You reliably and repeatedly isn't easy, but there is hope.
Whether you are making chewing gum wrappers a little more fun, developing a new service for delivering cancer treatments, or defining options for starting a new small business or improving an existing one, the stories, tools, and methods in this book are regularly the difference between a half-baked idea and a hit.
These tools will help you identify meaningful challenges and opportunities, evaluate them rigorously, and support the development of a clear chain of logic to help you create rich ideas and a powerful case for their value. This is not an exhaustive set of tools, but they are essential for anyone who is serious about finding a better tomorrow.
Chris Finlay's practical approach to innovation brings together the best thinking, provides real world examples, and helps you get beyond the jargon. It will transform how you understand innovation and how to deliver the right products and services to your customers.
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