The Political Campaign Plan [email_address]

Five Pieces of the Puzzle Administration and Committee Campaign Timeline Message and Positioning Budget Voter Persuasion and Turnout

Are you sure you are on the ballot? Who is supporting you? A little or a lot? Who are your friends, neighbors, family and/or interest groups who will be most involved on your campaign? Who needs to be part of your committee for credibility or for momentum? Administration and Committee

Are you sure you are on the ballot?

Who is supporting you? A little or a lot?

Who are your friends, neighbors, family and/or interest groups who will be most involved on your campaign?

Who needs to be part of your committee for credibility or for momentum?

Who do I want to listen? Message What do I want to say? How will I deliver this message? Why do I want to say it? Is my message important and relevant to voters?

Positioning Me on Him Him on Him Me on Me Him on Me

Budget Message delivery and campaign activity will dictate cost. Where will the money come from? When will it arrive? Am I using some of my own money? When will I spend the money? When and how to spend “promised” money?

Message delivery and campaign activity will dictate cost.

Where will the money come from?

When will it arrive?

Am I using some of my own money?

When will I spend the money?

When and how to spend “promised” money?

Fundraising Painful but Necessary… Direct Ask Online Finance Committee Events Mail Solicitation PAC

Vote Goals How many registered voters live in my district? How many people voted last time? What were the previous like election results? Is this a Primary, General, or Special election? Where do I find this info? Which voters will have the most in common with me as a candidate?

How many registered voters

live in my district?

How many people voted last

time?

What were the previous like

election results?

Is this a Primary, General, or

Special election?

Where do I find this info?

Which voters will have the most in common with me as a candidate?

Know Who Your Friends Are 2 Registered Party or Primary Voters 3 Lists, Lists, and More Lists 4 If you don’t have it in a database it does not exist How will you contact the unknowns? 5 1 Votes to Win

What does the law allow? Volunteer component? What are voters and volunteers “used” to doing…if anything? Paid component? Absentee and early voting? How effective is GOTV? Get-Out- The-Vote

What does the law allow?

Volunteer component?

What are voters and volunteers “used” to doing…if anything?

Paid component?

Absentee and early voting?

How effective is GOTV?

Timeline Election Day Backwards… When does it begin? When do I talk to… My supporters? Press? Voters? [how often?] When do I raise it? When do I file for office? GOTV Effort Filing Talk Money

When do

I talk to…

My supporters?

Press?

Voters?

[how often?]

Learn, grow and stay in touch [email_address] Twitter.com/chrisfaulkner Facebook.com GOPGrunt.com Thank You!