JOB DESCRIPTION:<br /><ul><li>Responsible for ALL organizational goals in your respective region
Responsible for covering ALL events in your respective region (whether the candidate is present or not)
Will be required to staff the candidate when the schedule permits
Responsible for ALL reports due to the senior staff on time
Responsible for advancing the candidate at events in your region</li></li></ul><li>WHAT WE EXPECT OUT OF EVERY STAFF MEMBER:<br /><ul><li>The phone is your friend. From 5:30 – 9:00pm you’ll be on the phone if you aren’t traveling in your region.
Never commit to any event on behalf of the campaign.
NEVER talk to the press. Nightmare = your name in print.</li></li></ul><li><ul><li>It is NEVER appropriate to consume adult beverages at public campaign events or at events you are representing the campaign.
Never speak for the Candidate on issues – stick to the campaign talking points.
Most of what is discussed inside the office is confidential information and not for public consumption.
Organization makes your life easier. Find your system, and be organized.
Never ever, ever, ever, ever, ever give up.</li></li></ul><li>WHAT EVERY FIELD STAFFER CAN EXPECT FROM CAMPAIGN LEADERSHIP:<br /><ul><li>To run and execute a well organized plan
To listen intently to your suggestions. You are our ear to the ground.
To give you responsibility and authority to do your job
To work harder than anyone here and provide leadership
To treat you like a person, with dignity and respect.
To sell you and your role, to our volunteers and everyone we meet.
To allow you to grow with the experience of working on a campaign.
To allow you to be creative and use your talents to help make our campaign more effective.
To be able to communicate with you about any problems that may arise between us or any staff members
To let you know if something goes bad and never forget to let you know when things go good.
To hold EVERYONE on the staff accountable and take action when expectations are not met.</li></li></ul><li>FIELD STAFF RELATIONSHIPS WITH VOLUNTEERS:<br /><ul><li>Praise is a far more effective than criticism. The push, drive and enthusiasm comes from our staff.
Treat county chairs like you would treat your wife, girlfriend, ect. When they want or ask for something, work hard to get it to them as soon as humanly possible.
Be realistic and consistent when working with volunteers.
Be consistent in your relations with volunteers. Volunteers have to know what to expect from your behavior everyday.
Treat volunteers with the respect they deserve. They are giving up their personal time to help us achieve victory. This is a commitment that deserves and demands your respect.</li></ul> <br />
GENERAL FIELD STAFF POLICIES:<br /><ul><li>Remember who we work for. The candidate is putting his/her name, reputation, and life on the line. That kind of commitment demands your respect. You should strive to work harder than the candidate to propel them to victory.
Personal and family commitments are very important to the campaign just as much as they are to you. Alert the senior staff as early as possible about your commitments so we can make sure you can meet them.
Know and learn federal and state election laws. Have a thorough knowledge of the laws and regulations we must abide by.
Office Hours are not easily defined for a campaign. Be at work before your volunteers and early enough to prepare for your day. Leave when your work is done or you are about to pass out from exhaustion.
Dress Code: The campaign dress code is comfortable but professional and never lower than what your volunteers would where.</li></li></ul><li><ul><li>Know your audience when concerning dress code. (ie: dinner or fundraiser = jacket and ties, county picnic = shirt and khakis)
Turn in proper paper work with senior staff and campaign treasurer on time.
Be in attendance for all staff meetings and events as specified.
Take care of yourself, be sure you are ready to work for our man every day.
Don’t argue or “discuss problems” at events, in front of volunteers, or in public places.
Don’t lose your poise or self-control at events or in front of volunteers or in public.
Be able to be taught and take advice from senior staff and other staffers during meetings and planning .
It’s the little things that make winning campaigns.</li></li></ul><li><ul><li>Have all materials for meetings and events printed, prepared and ready the day before your meeting or event.
Pay strict attention to your schedule and the use of your volunteers’ time, don’t abuse it.
Volunteers must respect you and your ability. Know everything there is to know about our plan and goals.
NEVER assume volunteers know what you want, TELL them what you want.
“There’s no limit to what a man can do or where he can go if he doesn’t mind who gets the credit.” -- Ronald Reagan</li></li></ul><li>THE REPUBLICAN PARTY<br /><ul><li>The Republican Party of Iowa has passed “Rule 11” which acknowledges that our race is without a primary. LFC has an excellent working relationship with RPI and this partnership will grow significantly as it gets closer to the November ’06 elections.
State Central Committee Members are the “Board” of RPI and should be treated with respect. Each congressional district has three State Central Committee Members. You will see them often on the campaign trail.
County GOP Chairman and Leadership are often important to reach the organizational goals of the campaign. All field staff should contact the County GOP Chairs, introduce themselves, find out when the next meeting will be, and be asked to put on their mailing list.
Republican Women should not be over looked. Field staff should court this group and attend meetings when possible – they are a good source of information for volunteers.
Other Republican clubs exist on the county level – the Marshall County Pachyderm Club is a good example.</li></li></ul><li>COVERING A COUNTY CENTRAL COMMITTEE MEETING<br /><ul><li>Field Staffers are responsible for knowing when all Central Committee Meetings are held in their region each month.
Field Staffers are responsible for attending these meeting whenever possible to give campaign updates.
Field Staffers should stick to the following outline when speaking at county central committee meetings:
Talk about a recent event or success of the campaign
Ask for help on a specific item (upcoming parade, phone bank, door knocking, yard signs, ect.)
Announce any upcoming campaign events in the area
Always pitch bumper stickers, volunteer cards, and sign up clipboards</li></li></ul><li><ul><li>When speaking at central committee meetings please remember the following tips and guide lines:
Only address issues when specifically asked to do so by the Political Director or the Campaign Manager.
NEVER speak for the Senators regarding issues.
If asked a question you do not know the answer to, admit it, take the name, and move one. It is worse to be wrong, this is your out.
Use appropriate language when speaking at these events
Good use of language is this: Would you say or use the same language you are talking at the meeting if Jeff were in the room?
Field Staffers should arrive at Central Committee meetings early and stay late whenever possible.
If you get invited for coffee or dinner, go. Volunteers and county leadership will buy into you more.
Always be attentive and polite to the committee and other speakers. Do not speak when others are giving their presentation to the committee.
Gather information.</li></li></ul><li>COVERING EVENTS<br /><ul><li>Campaign Field Staff are responsible for covering all parades, festivals, fairs, ect. in their region.
You should talk with LFC County Chairs and County Central Committees and read local papers looking for parades and event information
Field Staffers are responsible for making sure that LFC has an entry in the parade by calling whoever is in charge of the parade. It is a good idea to do this as soon as possible to ensure good parade placement.
A LFC entry DOES NOT mean that Jeff will be in the parade. You will not know until the last minute which parades Jeff will be covering – therefore it is important to cover every parade as though Jeff were going to be there.
Look for the unusual when lining up a parade entry.
The County GOP will have at least one fundraiser during this campaign. It is up the field staffer to make sure there is a strong Lamberti presence in the room. Field Staffers are also responsible for attending all GOP fundraisers in their regions.</li></li></ul><li>COVERING PARADES<br /><ul><li>LFC will have an entry in every parade in the district, no exceptions.
A Lamberti entry in the parade involved the following:
At least 10 volunteers walking on the parade route.
Volunteers will carry campaign banner, waving signs, and throw candy
Additional volunteers will be needed to execute BAY Method on the parade route
BAY (Branstad, Airhart, Young) Method for parade coverage consists of the following:
The Game Ball will be awarded every weekend to the best and most effect volunteer at a parade that weekend</li></li></ul><li>ADVANCING EVENTS<br />Advancing events are one of the most important aspects of covering an event for the campaign. The following are tips and suggestions to consider when advancing your events.<br /><ul><li>Know the site. If it is a large event (ie: state or district conventions, state party dinners) you should check it out prior to event to look for opportunities to cover it well on event day.
The LFC goal is to make all GOP events (excluding events specifically for other candidates) look like LFC events. Be careful not to cross the line between a demonstration of strength and looking gaudy
Is there an opportunity to put information on chairs at the event?
Where is the best place for bumper branding?</li></li></ul><li>ADVANCE BASICS<br />Advancing an event is vital to having a great event. Events serve the purpose of making the candidate look professional. Successful events make everyone look good.<br /> <br />As the lead advance person for an event, you need to be able to deal with numerous contingencies with little or no notice. Above all you need to be flexible, resourceful and creative. As they say in the Marine Corps, “Imporvise, adapt, overcome!”<br />
ADVANCE TOOLS OF THE TRADE<br />The following items are recommend and should be kept in all field staffers’ vehicles at all times. Even if you are not the lead staff person on a particular event.<br /><ul><li>Duck Tape – 3M or Duck Brand
Container for all of the above</li></li></ul><li> <br />EVENT RELATIONS<br />When an event is held in your region, its YOUR event. You’re only as good as you last event. Here are ideas and points to keep and mind when you are working on your event:<br /><ul><li>Most of the time you will have to be persistent in asking for what you need from either staff or volunteers
You have to work with these people again at some point. We want them to support us and the GOP ticket.
Always alert LFC Leadership, GOP Leadership and committee, elected officials about your event.</li></li></ul><li>CROWD BUILDING AND TURNOUT<br /><ul><li>Field staffers will have as many resources at their disposal to turn out a crowd at any given event. The basic tools for turn out are:
Phone calls – The best effective tool for turn out
Other groups that may have an interest in the topic or theme for a specific event</li></li></ul><li>THE EVENT<br /><ul><li>The purposed of all Lamberti for Congress events are two-fold
Make the candidate and campaign look professional and always building momentum
Garner support for the candidate and campaign
Successful events require great advancing of the site and arriving as early as possible to take of ongoing issues and to make sure our guests are provided with extreme good service.</li></li></ul><li><ul><li>CLEAN UP AND THANK
ALWAYS leave the site the way you found it (or better)
It may be YOUR event to the campaign, but to the locals it was THEIR event
Same idea goes to the owner and staff of the establishment the campaign held its event
Always apologize for last minute changes, being hard to deal with, ect.
Thank every person in attendance for their help, we couldn’t have done it without them (you never know when we’ll need their help again and sometimes at the same site)
Write thank you notes to everyone involved when you get back the office, these leave very positive impressions.</li>
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.