New Media Engagement Chris Faulkner

How It Has Worked In The Past… Spoken Word Leaflets Mail Newspapers Radio Billboards Television

Spoken Word

Leaflets

Mail

Newspapers

Radio

Billboards

Television

Sending But Not Receiving… New media conversations are not passive one-way communications. Traditional advertising seeks to send a fixed message to a silent receiver. New media communicators are not content to hear you…they want to respond, give feedback, criticize and spread your message through their network.

New media conversations are not passive one-way communications.

Traditional advertising seeks to send a fixed message to a silent receiver.

New media communicators are not content to hear you…they want to respond, give feedback, criticize and spread your message through their network.

More Than Just A Website… SMS Texting Email News websites Blogs Social network groups User generated video News story preference (digg, technorati, del.icio.us, reddit)

SMS Texting

Email

News websites

Blogs

Social network groups

User generated video

News story preference (digg, technorati, del.icio.us, reddit)

Facebook

Twitter

LinkedIn

Web 2.0 Activist a suite of tools and technologies that define the next-gen Internet. Including: Web-based applications online content-sharing communities (like Buzznet or del.icio.us ) content-sensitive advertising personal publishing (blogs and podcasts) group publishing ( Wikipedia )

a suite of tools and technologies that define the next-gen Internet.

Including:

Web-based applications

online content-sharing communities (like Buzznet or del.icio.us )

content-sensitive advertising

personal publishing (blogs and podcasts)

group publishing ( Wikipedia )

Google Bombs Campaigns to push websites to the top of a given search term generally through link placement on sites, forums, and blogs. Recruit high-ranked pages to link the desired site The anticipated future: Money Bombs

Campaigns to push websites to the top of a given search term generally through link placement on sites, forums, and blogs.

Recruit high-ranked pages to link the desired site

The anticipated future: Money Bombs

“ Sounds good…but what do I do with it?” Say it. Say it so they remember it. Say it again. Say it to the people who will listen. Say it to people who will repeat it. Say it loud. Say it in such a way that you seize command of the conversation.

Say it.

Say it so they remember it.

Say it again.

Say it to the people who will listen.

Say it to people who will repeat it.

Say it loud.

Say it in such a way that you seize command of the conversation.

Objectives Protect your brand. Guide the conversation. Push your message. Motivate your supporters. Harness their energy. Help them help you.

Protect your brand.

Guide the conversation.

Push your message.

Motivate your supporters.

Harness their energy.

Help them help you.

Grow, learn and stay in touch. www.AmericanMajority.org www.SamAdamsAlliance.org www.GOPGrunt.com Stay connected Facebook.com LinkedIn.com Twitter.com/chrisfaulkner

www.AmericanMajority.org

www.SamAdamsAlliance.org

www.GOPGrunt.com

Stay connected

Facebook.com

LinkedIn.com

Twitter.com/chrisfaulkner