Grassroots Driven Campaigns
Making it work on a little money and a few people
• You don’t have George Bush’s name ID.
• You won’t raise millions on line like
• You won’t have people quit their jobs drive
across the country to come work for you
like Howard Dean.
• You won’t have people self-organize
money bombs like Ron Paul.
• CNN, FOX News and Matt Drudge don’t
return your calls.
The Good News…
1 You don’t need a million bucks.
2 You don’t need to talk to a million people
3 You don’t need to do 46 press interviews
4 You don’t need to pay big $$$ consultants
Message Contact Voting!
Message Target Voters Volunteers Voting!
• Who is • Where are • Family • Absentee
affected? they? • Friends • Early/ in-
• Who knows • How will • Supporters person
you? you reach absentee
• Who knows them? • Election Day
your • Do they
What is your
Why do I Contrast
After the Up-ticket
Not all voters are
New voters, 0/4 and 1/4.
2 of 4 voters
3 of 4 voters
4 of 4 voters
Better that a voter is irritated and voted…than content and not.
Email PERSONAL…person to person no
campaign email blasts
Phone Voice and text from friends of these
Candidate and volunteers in
Door-2-door their own neighborhoods
Who will get the job done for your GOTV effort?
Door visit from that guy who
Email from friend at work
ALWAYS cuts his grass
Facebook event invite
Text message from from college buddy
Your path to victory
Well planned logistics