Political Fundraising<br />@chrisfaulkner<br />#postparty<br />
Elements of Your Finance Plan<br />1. Personal Solicitation<br />2. Finance Committee<br />3. Events<br />4. Direct Mail<b...
Personal Solicitations<br />“Money is the mother’s milk of politics.”<br />Jesse Unruh<br />Speaker of the CA Assembly<br ...
Why ask for a contribution directly, either by phone or personal visit?<br />Results can be immediate<br />The most cost e...
Finance Committee<br />Recruitment:<br />Occupation<br />Membership Lists<br />PAC money<br />Region<br />Interest Area<br />
Lunches<br />Breakfast<br />Fundraising Events<br />Receptions<br /><ul><li>Venue
Food
Drinks
Invitations</li></li></ul><li>Fundraising Events<br />Lessons Learned:<br />Fundraising Invitations MUST be followed up by...
Direct Mail<br />A direct mail program is the process of soliciting, collecting, and tracking funds<br />Regular, systemat...
Track the results<br />Mail the List<br />3 Steps<br />Obtain the List<br />
Mail the Lists<br />The Letter<br />Ask for money.<br />Tell them why you need it.<br />Tell them when you need it.<br />A...
Online Contributions<br />“feed and water your garden”<br />A faster, more efficient, and compelling way to contribute<br ...
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Fundraising 1.23.10

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Fundraising 1.23.10

  1. 1. Political Fundraising<br />@chrisfaulkner<br />#postparty<br />
  2. 2. Elements of Your Finance Plan<br />1. Personal Solicitation<br />2. Finance Committee<br />3. Events<br />4. Direct Mail<br />5. Online<br />6. PACS<br />
  3. 3. Personal Solicitations<br />“Money is the mother’s milk of politics.”<br />Jesse Unruh<br />Speaker of the CA Assembly<br />Successful candidates <br />spend 35-50% of their <br />time raising money.<br />
  4. 4. Why ask for a contribution directly, either by phone or personal visit?<br />Results can be immediate<br />The most cost effective way to raise $$<br />Return is high<br />
  5. 5. Finance Committee<br />Recruitment:<br />Occupation<br />Membership Lists<br />PAC money<br />Region<br />Interest Area<br />
  6. 6. Lunches<br />Breakfast<br />Fundraising Events<br />Receptions<br /><ul><li>Venue
  7. 7. Food
  8. 8. Drinks
  9. 9. Invitations</li></li></ul><li>Fundraising Events<br />Lessons Learned:<br />Fundraising Invitations MUST be followed up by personal phone calls<br />Recognize & reward your ticket sellers<br />Negotiate with hotels & restaurants for best rates<br />Keep track of everyone who has attended<br />Always say THANK YOU<br />
  10. 10. Direct Mail<br />A direct mail program is the process of soliciting, collecting, and tracking funds<br />Regular, systematic source of income<br />Heavily researched and tracked<br />
  11. 11. Track the results<br />Mail the List<br />3 Steps<br />Obtain the List<br />
  12. 12. Mail the Lists<br />The Letter<br />Ask for money.<br />Tell them why you need it.<br />Tell them when you need it.<br />Ask for a specific amount.<br />Short vs. Long letters.<br />Use of Inserts (i.e. Palm cards)<br />
  13. 13. Online Contributions<br />“feed and water your garden”<br />A faster, more efficient, and compelling way to contribute<br />1<br />Media and message tie-in<br />2<br />“Shared” Activity<br />3<br />Importance of the “Small Donors”<br />4<br />
  14. 14. Online Contributions<br />A few tips:<br />Collect emails at every opportunity<br />Ask for realistic donations (i.e. $27.50 for 10 yard signs<br />
  15. 15. Learn, grow, and stay in touch.<br />www.AmericanMajority.org<br />www.SamAdamsAlliance.org<br />
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