Direct Mail Faulkner 5.27.08

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Short version on the how-to of political voter contact mail.

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Direct Mail Faulkner 5.27.08

  1. 1. Direct Mail From Concept To Contact FaulknerStrategies.com
  2. 2. The Big Three <ul><li>People </li></ul><ul><li>Money </li></ul><ul><li>Time </li></ul>FaulknerStrategies.com
  3. 3. Killing trees or killing Granny? <ul><li>Visual “Bam”! </li></ul><ul><li>Words can hit harder than a fist. </li></ul><ul><li>Worth a second look? </li></ul><ul><li>Lasting impression? </li></ul>FaulknerStrategies.com
  4. 4. The Creative Process <ul><li>What is the hook? </li></ul><ul><li>What is the visual? </li></ul><ul><li>What is the layout? </li></ul><ul><li>What words will compliment the visual and convey the message? </li></ul><ul><li>What does NOT need to be in the piece? </li></ul>FaulknerStrategies.com
  5. 5. Stay Connected FaulknerPolitical.com GOPGrunt.com Facebook.com – The Political Mail Fan Club - http://www.facebook.com/group.php?gid=16856556635 LinkedIn.com Twitter.com/Chrisfaulkner

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