Crisis Planning 10.30.08

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Some basic steps for crisis communications and planning.

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  • Crisis Planning 10.30.08

    1. 1. Crisis Planning Chris Faulkner
    2. 2. Defining Crisis <ul><li>a. A crucial or decisive point or situation; a turning point. </li></ul><ul><li>b. An unstable condition, as in political, social, or economic affairs, involving an impending abrupt or decisive change. </li></ul>
    3. 3. 3 R s of Crisis Communication <ul><li>R esearch </li></ul><ul><li>R esponse </li></ul><ul><li>R ecovery </li></ul>
    4. 4. Types of Crisis <ul><li>Environmental </li></ul><ul><li>Technological </li></ul><ul><li>Violence </li></ul><ul><li>Criminal Misconduct </li></ul><ul><li>Managerial </li></ul><ul><li>Accidental </li></ul>
    5. 5. Benefits of Planning <ul><li>Reduce Stress </li></ul><ul><li>Demonstrates Confidence </li></ul><ul><li>Flow of Information </li></ul><ul><li>Involves Stakeholders </li></ul><ul><li>Business Continuity </li></ul>
    6. 6. RESEARCH <ul><li>Relationship Building </li></ul><ul><li>Emergency Personnel </li></ul><ul><li>Notification Procedures </li></ul><ul><li>Communication Procedures </li></ul><ul><li>Practice </li></ul>
    7. 7. Building Relationships with Stakeholders
    8. 8. Emergency Personnel Team <ul><li>Spokesperson (1-2) </li></ul><ul><li>Phone team </li></ul><ul><li>Researcher and writer </li></ul><ul><li>Business continuity </li></ul><ul><li>Decision maker </li></ul><ul><li>Legal council, if applicable </li></ul>
    9. 9. Notification Procedures <ul><li>Emergency Personnel Team </li></ul><ul><li>Board of Directors </li></ul><ul><li>Employees </li></ul><ul><li>Members </li></ul><ul><li>Other Stakeholders </li></ul>
    10. 10. Communication Procedures <ul><li>Platform </li></ul><ul><li>Priority </li></ul><ul><li>Policy </li></ul>
    11. 11. Spokespersons <ul><li>Interest and Empathy </li></ul><ul><li>Honesty and Authenticity </li></ul><ul><li>Responsive and Proactive </li></ul><ul><li>Open to Criticism </li></ul>
    12. 12. Bridging <ul><li>Don’t Know: I don’t know, but I can tell you… </li></ul><ul><li>Time: That may have been the case in the past. Now we are… </li></ul><ul><li>Importance: That once was important. What is most important now is… </li></ul><ul><li>Completing: I think you would have a more complete picture if you considered… </li></ul><ul><li>Yes and No: No, let me explain. Yes, and furthermore… </li></ul>
    13. 13. RESPONSE <ul><li>Emergency Notification </li></ul><ul><li>Gathering Information </li></ul><ul><li>Releasing Information </li></ul><ul><li>Stages of Crisis </li></ul>
    14. 14. Notification
    15. 15. Gathering Information
    16. 16. Information and the Media
    17. 17. 4 Stages of a Crisis
    18. 18. RECOVERY <ul><li>Follow up </li></ul><ul><li>Proactive storytelling </li></ul><ul><li>Solidify relationships </li></ul><ul><li>Adjust plan </li></ul>
    19. 19. SITUATIONS
    20. 20. Steal this presentation @ <ul><li>http://www.slideshare.net/chrisfaulkner/slideshows </li></ul>Stay connected with me on… Linkedin.com Facebook.com Twitter.com/chrisfaulkner GOPgrunt.com [email_address]

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