In 20 months, mobile traffic as a percentage of overall site visits has grown from 7% to 18%
[include Career Builder]----- Meeting Notes (10/31/12 16:34) -----revise title
Based in the Lean StartUp – Build/Measure/LearnThis process allows to break down how we approach learning about the problem & the users before we solution. This process is iterative and allows us to quickly cycle through multiple ideas quickly.
This process allows to break down how we approach learning about the problem & the users before we solution. This process is iterative and allows us to quickly cycle through multiple ideas quickly. Before embarking on any design problem. The team spends time thinking about the problem, before thinking about the solution.Who are we designing for? What do we know about our users? How do we learn about them?What is the problem we are trying to solve? What are the questions we need to answer in order to develop a solution
And where can you find users?
We decided to head down to VCU since there would be an abundance of students that represent on of key demographics18-29 year oldsHigh mobile phone usageLarge % that have worked hourly jobs in the past, currently or would be looking soon.
We know VCU has users that fit right into our desired design persona so we out into the wild to get reactions on the existing site, competitor sites and prototypes.Chip designed us this sign for us.
Set up shop in the VCU commons and talked with users.Users used their phones to interact with competitor sites and our prototypes. Ste and Nick were a little camera shy but spent time with people they found around campusWe took what we learned from observing and interviewing users and moved on to making something
We get people together and start getting ideas out. The design team will start sketching and discussing different ideasWe may conduct a Design Studio where we pull in a diverse group of people to help generate multiple ideas. Involving others outside the design teamallows the team to gain different perspectives on the problem and Get them more ideas to feed into the design process.
Using scissors and paper we evolved to static mockups
We edit, and trim and modify what we built based on what we learned.If the teams feels like it, we’ll repeat the process again, and again if necessaryFor the Somersault mobile design, we repeated the cycle 3 times in 3 weeks.Here’s what we heard in our research
This process allows to break down how we approach learning about the problem & the users before we solution. This process is iterative and allows us to quickly cycle through multiple ideas quickly.
Back to VCU
Users interacted with our prototypes and we learned what worked well and what didn’t
Multiple versions of pages can be quickly mocked up in either our prototyping tool Axure or coded in simple HTML. These prototype:simulate the functionality we want to testallows us to get users to interact and react to themAre disposable and cheap.
And what we specifically learned from our research:
Apply:- All participants stated initially that they would email themselves to apply on a desktop. Once they used the internal apply prototype, they felt it was so easy they stated they would do it on their phone. Fat-finger:- Text entry on screens are error prone – minimize it’s use or assist- Designs must account for touch and targetingScroll:Users aren't afraid to scroll through long search results or page listingsUsers need clear visual cues to relevant contentMobile/Desktop:Mobile should complement the desktop experience and know what it does well and what it doesn’tMobile needs to account for Look for new ways to present and enable data input
Version 1 to go live and allow us to learn more about mobile usage. App?
Shout out to Chip for the recruiting sign and to both Chip and Archie for helping out with VCU research sessions.
Mobile visits have grown 150+%Yet,
only drives 2% of overall applications14,000,00012,000,00010,000,000 8,000,000 Desktop Site 6,000,000 Mobile Site Total Visits 4,000,000 2,000,000 18% 7% -
Our Mobile Solution Today
Different technologies means different solutions Mixed message for sales 24% of traffic from email Doesn’t include Apply Sommersault platform provided an opportunity to combine focus Page for page parity SEO optimization Additional monetization opportunities
Mobile is the new norm
Nearly half of all 18-29 year olds (45%) who use the internet on their cell phones do most of their online browsing on their mobile device. pewinternet.org – Cell Internet Use 2012 It took us 16 years to pass 1 billion but its estimated to take only three years for the next billion smartphone users to come on board. techcrunch.com Mobile Milestone 10/16/2012 “Job seekers want to be able to search for a job anytime, anyplace, anywhere and not just via a desktop anymore” - Mike Taylor, Web Based Recruiting “Internet users don’t really want a different experience on mobile devices than on their desktop computers.” – Larry Page, CEO/Co-founder Google
Moblie Research Guide [VCU Student
Commons] 9.11.2012In-person InterviewsObjective · Understand how student job seekers utilize mobile devices in their job search. · Understand how student job seekers interact with competitor’s mobile optimized sites.Intro Script Hello. We’re conducting research to learn about ways people use their mobile phones to search for jobs. Do you have a mobile phone? [Yes, continue. No, end.] Do you access the internet on your mobile phone? [Yes, continue. No, end.] Great! If you can spend about 15 minutes with us, we can pay you $15 cash for your time. Are you interested in participating? [Yes, continue. No, end] Please take a moment to review and sign this consent form. This confirms you agree to participate in our research today and that anything you share with us is strictly confidential and only used internally for research purposes. Collect the following data points: o Name o Age o Year in school o Full-time/part-time student o Type of phone o Data plan o Own/use a computerPrimary tasks • Determine if they are currently searching or have recently searched for work. ◦ If so, determine the types of jobs they have searched for. ◦ If not actively searching, determine when and what type of jobs they would be interested in searching for. Tasks: • Please show us your mobile device? • Tell us about what you do on your mobile device? • Favorite apps or web sites? • How might you start a job search using your mobile device? [Ask them to demonstrate] • Request them to use the following sites to search for a [desired type] of job and rate each one from 1-5 on ease of use with 1 being difficult and 5 being easy: ◦ Career Builder ◦ Indeed ◦ Craigslist ◦ Snagajob 1
Job Seekers discussing Mobile "[My
mobile phone] is my remote control for my life.” “It’s my social life.” “I’d die without my phone.” “Just tell me what you want me to do. Yep, I can do that.” What do you do on it? “EVERYTHING!”
Insights Apply only on desktop…
but wait? That was easy. Does this phone make my fingers look fat? Scroll, scroll, and scroll some more. Mobile must dance with desktop
It was fast, cheap…& good
Got 6 Snaggers in the field (2 PMs, 3 UX, 1 Graphic Designer) 48 interviews $61/day for a table Seeing them in their environment Total cost <$1000