Marketing office 2.0 apps on social networks & web platforms (and a scanR demo too)

scanR lets you share your paper documents using a camera phone

Document Whiteboard Business Card vCard PDF PDF

scanR on salesforce.com

Marketing on salesforce

1. Hire a great salesperson

2. Give him a bag to hit the road

3. Manage his funnel

scanR Class Notes on Facebook

Marketing on Facebook

1. Get some friends

2. Get them to click these

Free, automated referrals to friends on a page they visit 10x a day!

46 applications have garnered over 1 million net installations. Around 100 more have garnered over 100,000 users. Top Friends, the #1 Facebook app, has over 13 million users.

For many developers, Facebook is adwords in 2003: Simply the cheapest way to acquire users Notifications; Viral promotion A/B split test Landing page optimization

Marketing office 2.0 apps Social networks work if relevant to audience and viral in use But you’re on your own for monetization MySpace – how make your app relevant? Salesforce best for bigger sales They can monetize anything (bag insert for $10k anyone?), so they’ll figure it out Other platforms Google gadgets – not viral Blog/wiki widgets – hard to scale

Social networks work if relevant to audience and viral in use

But you’re on your own for monetization

MySpace – how make your app relevant?

Salesforce best for bigger sales

They can monetize anything (bag insert for $10k anyone?), so they’ll figure it out

Other platforms

Google gadgets – not viral

Blog/wiki widgets – hard to scale

Thanks! Want more? Contact chris@scanR.com