Your SlideShare is downloading. ×
0
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Consulting toolkit   saying it with charts
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Consulting toolkit saying it with charts

2,941

Published on

Published in: Technology, Business
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,941
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CONSULTING TOOLKIT Communicating your recommendation Saying it with Charts© 2007-2012 IESIES Development Ltd. All Ltd. Reserved © 2007-2012 Development Rights All Rights Reserved
  • 2. Over the years, humans have expressed themselves in manydifferent ways………… Sales spiked in the third quarter Machinery sales by Quarter in 2009 90 US$m 27.4 20.4 20.4 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Source: Annual Report Doc Ref: Cat005 Page: Powerpoint Chart © 2007-2012 IES Development Ltd. All Rights Reserved
  • 3. Charts are the key medium of professional business written communication, so mastery will improve your career prospects To communicate your recommendations and the rationale clearly, your charts will need to be: • Designed to illustrate the message you want to convey • Easy to read • Professional • Engaging • And sometimes even creative © 2007-2012 IES Development Ltd. All Rights Reserved
  • 4. Charts are the key medium of professional business written communication, so mastery will improve your career prospectsA “GAME” PLAN FOR COMMUNICATION G oal What result do you want from your presentation? A udience Who are the audience, what are their concerns and agenda? Message What is the key message of your presentation? E ngagement How are you going to grab and hold their interest? © 2007-2012 IES Development Ltd. All Rights Reserved
  • 5. Presentations must be designed to fit the situation TYPES OF PRESENTATION Factual Private Equity M&A Proposal Tour Guide Consulting Data Heavy Data Light Case Study Board Update Business Sales Pitch Our Recommendation Focus Analyst Meeting Business Plan Recognition/Awards EmotionalSource: Professor MacEachern © 2007-2012 IES Development Ltd. All Rights Reserved
  • 6. The most important step in creating a chart is to decide what you want to sayCraft themessage•What do I want to say? Illustrate the message •Is it Data or Concept? (or both) Simplify •If data: • What type of •Have I eliminated comparison? all visual “noise”? • What type of Be creative basic chart? •How can I engage the reader? © 2007-2012 IES Development Ltd. All Rights Reserved
  • 7. The most important step in creating a chart is to decide what you want to sayCraft themessage•What do I want to say? © 2007-2012 IES Development Ltd. All Rights Reserved
  • 8. Writing a good message is a very valuable skill you will build with practice and feedback Your message should…. ….be the one thing you want your audience to remember about the chart ….stand-alone, even without the rest of the chart ….be one line, or at maximum two lines long ….be written in a full sentence ….be as punchy as you can make it ….include key numbers where appropriate ….fit directly into your storyline •Only one message per chart!!! © 2007-2012 IES Development Ltd. All Rights Reserved
  • 9. Your chart-making skills will improve with practiceCLASS EXERCISEIn pairs, craft messages for these charts © 2007-2012 IES Development Ltd. All Rights Reserved
  • 10. The most important step in creating a chart is to decide what you want to sayCraft themessage•What do I want to say? Illustrate the message •Is it Data or Concept? (or both) •If data: • What type of comparison? • What type of basic chart? © 2007-2012 IES Development Ltd. All Rights Reserved
  • 11. There are three broad types of chart TEXT • This is the main point • This is a sub-point - This backs up the sub-point - This backs up the sub-point - This backs up the sub-point • This is a sub-point - This backs up the sub-point - This backs up the sub-point - This backs up the sub-point • This is a sub-point - This backs up the sub-point - This backs up the sub-point - This backs up the sub-pointDATA CONCEPT 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr © 2007-2012 IES Development Ltd. All Rights Reserved
  • 12. Use the layout to help communicate concept chartsTYPES OF CONCEPT CHART WHEN WHERE © 2007-2012 IES Development Ltd. All Rights Reserved
  • 13. There are 6 basic forms of data chart 45 40 35 30 25 20 15 10 5 0 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr COLUMN LINE 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 4th Qtr 3rd Qtr 2nd BAR PIE Qtr1st Qtr TABLE DOT (X-Y) Size Share 100 Segment A 180 25% 80 Segment B 65 15% 60 Segment C 105 5% 40 20 0 0 2 4 6 8 10 © 2007-2012 IES Development Ltd. All Rights Reserved
  • 14. To determine what sort of data chart to use, first consider what sort of comparison you are makingYou can compare: • Components • Items • Across Time • Frequency • Correlation What type of comparison are these? • Outsourcing is 25% cheaper than in-house production • Sales drop 25% for every 10% increase in price • We have a market share of 25% • Revenue has grown 25% over the last 2 years • Average tenure of staff is 3 years, with 80% between 1 and 5 years © 2007-2012 IES Development Ltd. All Rights Reserved
  • 15. Choose a chart that matches the data you want to show FINDING THE RIGHT CHART020910 Chris Doran © 2007-2012 IES Development Ltd. All Rights Reserved 14
  • 16. The most important step in creating a chart is to decide what you want to sayCraft themessage•What do I want to say? Illustrate the message •Is it Data or Concept? (or both) Simplify •If data: • What type of •Have I eliminated comparison? all visual “noise”? • What type of basic chart? © 2007-2012 IES Development Ltd. All Rights Reserved
  • 17. After you have drafted your chart, you should try to simplify toillustrate the message with the least visual “noise” © 2007-2012 IES Development Ltd. All Rights Reserved
  • 18. Try to reduce numbers, stack rankings to make it easy on the eyeand use shading/colour to highlight the message © 2007-2012 IES Development Ltd. All Rights Reserved
  • 19. Simplify your charts as much as possible, so the message “jumpsout”• Cut out all visual “noise” – Data/Numbers that does not illustrate the message – Duplication (e.g. numbers and a scale) – Make numbers easy to digest (e.g. $6.3m, not $6274966) – Attract the eye to key information – e.g. C.A.G.R %• Keep wording to the point, avoid complex phrases• Use consistent, professional fonts and layouts• Use layout, diagrams and pictures rather than text Your job is to require the reader do the LEAST POSSIBLE WORK to understand the chart! © 2007-2012 IES Development Ltd. All Rights Reserved
  • 20. You know you have a good chart when your granny can understand the point within 10 seconds020910 Chris Doran © 2007-2012 IES Development Ltd. All Rights Reserved 19
  • 21. The most important step in creating a chart is to decide what you want to sayCraft themessage•What do I want to say? Illustrate the message •Is it Data or Concept? (or both) Simplify •If data: • What type of •Have I eliminated comparison? all visual “noise”? • What type of Be creative basic chart? •How can I engage the reader? © 2007-2012 IES Development Ltd. All Rights Reserved
  • 22. We will use a standard template for our charts This is the LEAD or MESSAGE It states the conclusion you want theThis is the TITLE reader to remember from this chartIt explains what Sales spiked in the third quarter the data is Machinery sales by Quarter in 2009 This is the DATA US$m 90 It illustrates the MESSAGE 27.4 20.4 20.4This is the SOURCE 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Source: Annual ReportIt documents Doc Ref: Cat005 Page: where the data came from Why do Management Consultants use standard templates? © 2007-2012 IES Development Ltd. All Rights Reserved

×