Consulting toolkit brainstorming

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Consulting toolkit brainstorming

  1. 1. CONSULTING TOOLKIT Consulting Skills: Brainstorming and Creativity Techniques© 2007-2012 IESIES Development Ltd. All Ltd. Reserved © 2007-2012 Development Rights All Rights Reserved
  2. 2. You need to apply special techniques to trigger your creativity FOUR CREATIVITY APPROACHES •Re-expression •Related Worlds •Revolution •Random LinksSource: “Sticky Wisdom” by What If!020910 Chris Doran © 2007-2012 IES Development Ltd. All Rights Reserved 1
  3. 3. Creativity is an essential ingredient of innovation and human progress Creativity Innovation Progress020910 Chris Doran © 2007-2012 IES Development Ltd. All Rights Reserved 2
  4. 4. Creativity does not come naturally – you need to apply special techniques to engage your right brainLEFT BRAIN vs RIGHT BRAINScientist CreativityMathematician FreedomFamiliar PassionCategoriser FeelingAccurate Creativity SensualityLinear Innovation Growth EmotionAnalytical Vivid coloursPractical ArtOrder ImaginationLogic Poetry020910 Chris Doran © 2007-2012 IES Development Ltd. All Rights Reserved 3
  5. 5. People must seek stimulus beyond their comfort zone “Go where your competitors can’t or won’t” Anita Roddick Body Shop founder020910 Chris Doran © 2007-2012 IES Development Ltd. All Rights Reserved 4
  6. 6. The first technique uses language to generate fresh perspectives Re-expression APPROACH 1: RE-EXPRESSION Finding an alternative way of describing or experiencing an issue or problem Provide motive force Cause/ Persuade Create Generate Will- emotion Motivate power Inspire Stimulate Spark/ Trigger020910 Chris Doran © 2007-2012 IES Development Ltd. All Rights Reserved 5
  7. 7. The second technique draws inspiration from others Related Worlds APPROACH 2: RELATED WORLDS Looking at other areas where a similar issue or benefit can be seen In other countries? In other products? In other industries? In history? In science? In nature? Where in the world has my challenge been faced before?020910 Chris Doran What can I “steal” from that? © 2007-2012 IES Development Ltd. All Rights Reserved 6
  8. 8. Many real-life inventions have “stolen” ideas from related worlds Related Worlds RELATED WORLDS EXAMPLES In nature In other products In 1948 a Swiss electrical engineer called George de In 1952, Helen Mestral found his Barnett Diserens dog covered in is inspired by burrs after a walk the new ball- in the country point pens Invention Invention of of Velcro Mum’s roll-on deodorant020910 Chris Doran © 2007-2012 IES Development Ltd. All Rights Reserved 7
  9. 9. The revolution technique explicitly identifies and changes your assumptions Revolution APPROACH 3: REVOLUTION Identifying and then challenging the rules and assumptions we are using NEW ECONOMICS NEW OWNER NEW MODELS NEW PERSPECTIVE What if……… What if……… What if……… What if……… ......you had to halve ……you were owned ......you had to run ……your biggest the cost? by Facebook? the business with weakness became only 10 people? your biggest strength? Asking “What if………………….” allows you to bypass mental roadblocks020910 Chris Doran © 2007-2012 IES Development Ltd. All Rights Reserved 8
  10. 10. Identify the rules before breaking the rules Revolution TWO STEPS STEP 1: WRITE DOWN THE RULES STEP 2: BREAK THE RULES What if the opposite of this rule was true? What if this rule was reduced? What are the rules? (often unspoken and implicit ) What if this rule was reversed? What if you took this rule to the extreme?020910 Chris Doran © 2007-2012 IES Development Ltd. All Rights Reserved 9
  11. 11. Revolutionary ideas can start out extreme Revolution REVOLUTION EXAMPLE STEP 1: WRITE DOWN THE RULES STEP 2: BREAK THE RULES Paste A liquid, a solid, gum, a spray, a gas, a foamToothpaste In a tube In sachets, capsules, aerosol, beautiful gift bottles For cleaning teeth For health, for sensual pleasure, for taste Used with a toothbrush Chew, combined paste/brush Used twice a day in Use on the go, once a week, use bathroom © 2007-2012 IES Development Ltd. All Rights Reserved in meetings, use after eating
  12. 12. Random links deliberately forces connections to something unrelated Random Links APPROACH 4: RANDOM LINKS Make connections and links between the issue and random items found in the world020910 Chris Doran © 2007-2012 IES Development Ltd. All Rights Reserved 11
  13. 13. People must seek stimulus beyond their comfort zone to win Random Links RANDOM LINKS EXAMPLE Our challenge: Connections to explore: Our Object: •Carried at all times Designing new •Hold set of tools to get things Handbag smartphone done •Use pockets and dividers to organise things •Inside – deeply personal and customisable •Outside – make me feel/look beautiful •Different ones for different occasions •Express owners mood •Made from luxury materials •Emotional branding - feminine020910 Chris Doran © 2007-2012 IES Development Ltd. All Rights Reserved 12
  14. 14. Productive brainstorming needs some team rules No discussion – especially no judgement/criticism Quantity more important than quality Encourage “silly’ ideas Brainstorm with a diverse group Record everything Everyone joins in Make it fun! PRACTICAL TIP: Use Post-Its, 1 idea per Post-It, call out and stick-up © 2007-2012 IES Development Ltd. All Rights Reserved
  15. 15. Encourage “silly” ideas in brainstorming – it is easier for ideas toroll “downhill” than “uphill” “Silly” ideas It is easy to make a silly idea High value, more practical creative ideas It is very hard to make an obviousObvious idea creative ideas © 2007-2012 IES Development Ltd. All Rights Reserved

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