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Social strategy
 

Social strategy

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Quick and dirty presentation

Quick and dirty presentation

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    Social strategy Social strategy Presentation Transcript

    • Social Strategy A Little Conversation
    • Hi! I’m Chris
    • I help companies with social media
    • Is Social Media all about... Engagement Relationships Emotion Conversation Likes Followers Hashtags Broadcasting ...
    • NO!
    • Social Media for business is all about ROI. It should help you become more successful in your existing business objectives
    • Sales Brand equity Marketin g Business Objectives Reputation management Customer service
    • Social Strategy: plan of action to achieve particular goal or objective. Example Use social media to attract new members to MyMicroInvest community by spreading awareness about the platform, the companies and the results.
    • Social Tactics Conversation management on Twitter, Facebook, LinkedIn and fora. Rapid response through monitoring. Content Strategy and Calendar.
    • Step I: Measure Where are we now? Are people talking about us? Who is the audience? What do they say? On what platform? What content works? What about our competition?
    • Step 2: Goals, Objectives, KPI Specific Measurable Attainable Relevant Time-bound
    • Step 3: Determine a strategy What do we want to do? We want to reach a goal by using a tool to achieve targets.
    • Step 4: determine your tactics What specific things will we do to reach our targets and the goal? - content strategy - conversation management - social media marketing
    • Step 5: start the project! Unleash the social media manager.
    • I can help. @chrisdemeyere +32 486 59 00 70