presentation for internal use

1. It will be mobile
Why Mobile Internet is the future of online

2. Mobile internet was an extra
It was slower than the “real” internet
It did not have all the features of the “real” internet
It was a usability nightmare
Data-plans were expensive

3. Change
The iPhone touted that it did not show you a “mobile
internet” but the real internet, as on your computer
The app ecosystem attracted developers and creative
minds, causing massive and rapid innovation

4. Smartphone > computer
The post-iPhone generation of smartphones had
various features that worked perfectly with mobile
internet.
- camera so your photos are online immediatly
- GPS and integration with Google maps and various
geolocation services
- internet connection that is always on and accessible
everywhere

5. Breaktrough: mobile is best
There are various uses of mobile internet that would
never have been developed on a desktop.
Mobile internet made people realize new ways to use
online for productivity and entertainment
Multiple devices and operating systems = freedom of
choice and a great push towards innovation

6. Unique uses of mobile
Augmented reality
This generally means using the camera to display a
current reality on your screen with an information layer
on top of it. Needs GPS, Compass, camera
Use: very local advertising, games, information
Example: Layar

7. Unique uses of mobile
Geolocation
Means using your built in GPS and sometimes
Compass for location dependant services
Use: advertising, reviews, gaming, nearby stores,
events, tourism
Example: foursquare and gowalla

8. Touch it-interface
The iPhone and the competing Android handsets
feature a multitouch interface.
- practical to use
- shows there is an alternative for keyboard and mouse
- easy to learn

9. The reality
Mobile devices will soon be able to do any task a non-
mobile device can do
Mobile devices can already do several tasks a non-
mobile device can’t do
Mobile devices are more practical to carry with you

10. What this means
Mobile internet offers you more than regular internet. It
is not an extra, it is the future
Massive innovation makes it ever more practical to use,
to the point where the downsides will evaporate

11. Scratch mobile
There will soon be no need to say “mobile” internet. All
of it will be mobile and we’ll expect nothing less.

12. What do we need?
Massive innovation? Already have it, look at the
thousands of applications developed for mobile devices
( 300 000 on iOS, october 2010 )
Great devices? Already have them, various operating
systems, many different manufacturers, a race for the
best quality

13. Infrastructure = Achilles heel
For mobile internet to really break trough, it has to be
stable, fast and available everywhere.
Stable => ok
Fast => 3G is being limited but has massive potential
Available everywhere => the only big problem

14. Infrastructure solution
Crowdsource it, open source it
- Sell femtocell units to users or let them provide their
own.
- Allow downloads of open source software to build out
an open source, user generated mobile network

15. That’s it!
You have been reading
ideas by Chris
This is only the beginning