Creating a social media plan for your chapter and role

Creating a Social Media Plan For Your Chapter & Role@servicesphere #LCOSummit

What is a Chapter • Chapter – A Membership – A Community – A Small Business • Customers – Members • Prospects – New Members • Partners – Vendors@servicesphere #LCOSummit

Infrastructure • Content Management System – Blogger, Wordpress, SquareSpace • Credentialing, Email, Collaboration, Calendaring, Virtual Meeting – Google, Google Docs, Google Cal (events), Hangouts • Multimedia Hosting – YouTube, Vimeo, SlideShare, SoundCloud, Viddy • Meeting Planning – EventBright, Constant Contact@servicesphere #LCOSummit

Social Media #LCOSummit

Social Media Plan You Industry Amplification Maturity Sponsors Community (Local) Member Maturity Board Speakers Sponsors Members Locations@servicesphere #LCOSummit

Think Mobile & Be Social REQURIED@servicesphere #LCOSummit

Fundamentals – Level 1 • Twitter (Announcements) • Facebook Page • LinkedIn Group • Google Plus Page@servicesphere #LCOSummit

Fundamentals – Level 2 • Facebook Group • SlideShare • CMS - Blog@servicesphere #LCOSummit

Fundamentals – Level 3 • Twitter (SMS Alerts) Follow XYZ 40404 • Multimedia – Soundcloud Meetings – Google Hangouts –YouTube Meetings (LIVE STREAMING • Chapter Meetings • Board Meetings@servicesphere #LCOSummit

Fundamentals – Level 4 • Ambient Events – Create the Backchannel • Support – Get Satisfaction – ZenDesk – UserVoice@servicesphere #LCOSummit

Fundamentals – FUN • Pinterest • MemoLane • Flavors.Me / About.Me • Facebook Advertising / LinkedIn Advertising • Chapter App (Event.Mobi) • Gamification • Be BIGGER, than HDI, itSMF and your SPONSERS….BE THE STARBUCKS of Chapters@servicesphere #LCOSummit

Make it HOT • HotSpot 4G • 3 iPod Touch@servicesphere #LCOSummit

Metrics • Google Analytics • Klout, Peer Index, Kred • Hootsuite (Pro) – Twitter, Google, Facebook • Facebook Insights • Page Views • Sentiment Analysis • Ifttt.com@servicesphere #LCOSummit

C H R I S D A N C Y Text “chrisdancy” 50500chris.dancy@servicesphere.com @servicesphere #LCOSummit

Creating a social media plan for your chapter and role

by Chris Dancy on Jun 02, 2012

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