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Chris Dadd's keynote at Mobile Commerce Summit Asia 2012
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Chris Dadd's keynote at Mobile Commerce Summit Asia 2012

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So what’s with the sportsman’s theme? The title of this keynote is “Applying a sportsman’s mindset to achieve success in your mcommerce business” but I think it’s really about using the ...

So what’s with the sportsman’s theme? The title of this keynote is “Applying a sportsman’s mindset to achieve success in your mcommerce business” but I think it’s really about using the same leadership approach in both business and your chosen sports goals.

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Chris Dadd's keynote at Mobile Commerce Summit Asia 2012 Chris Dadd's keynote at Mobile Commerce Summit Asia 2012 Presentation Transcript

  • Chris Dadd@cnd Applying a sportsman’s mindset to achieve success in your mcommerce business Mobile Commerce Summit Asia 2012
  • Doodling whilst listening =29% greater retention
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  • Profile: I’m a tenacious, creative leader who loves the whole marketing mix. I specialise in growing and transforming businesses. This in a nutshell CV gives the highlights of my results, roles, budgets, team sizes, countries, brands, products and awards. M: +44(0)7932976767 E: christopher_dadd@yahoo.co.uk, @cnd, skype:chrisdaddResults • Led £15m global • Grew mobile customer base • Managed 22 products, 500 • Launched social • Signed 3 B2B • Grew NY • Doubled • Product •Created •Ran global •Created R&D programme for from 75k to 400k users in content services, generating £40m network “hot or resellers to break value of managed first retail community 1st the 800 members 18mths turnover and 100m not?” in 5 T-Mobile • Tendered 5 even company, mobile banking app site for 500 online • Adoption text 35% with 9/10 transax/month countries patents • Integrated sold for channel to on SIM. partners. map • Identified delivery satisfaction rating • Assisted IPO on AIM in ’04. • Ran most successful • Raised interim mobile £12.5m by market and •Led VF’s •Led TTT routing issues, changed • £30m benefits forecast Bought Pocketgroup, Cumulus Uk m-commerce funding media into creating 2 hooked into needs for • Live service. team • Complete marketing mix • Transformed pager to service reaching • Saved VW, FD, products 2 brands Java on Olympics AA • Segmented mobile behaviour smartphone in £700k business 130m customers operators TMNM phones via Publishing offered • Launched du mobile in Dubai • Created hero brand $12m pa in and Spice ETSI PhD for shopping portals costs Girls researchRoles Director Prof Head of Mobile (CRM, Director Interactive Services Head of Products Head of MD NY Dir Mobile Product mCommerce Lead Web Product Services Commerce, Advertising) GM WIN Financial Products Agency Commerce Manager Manager Architect InventorBudget £15m £5m £2m £750k $3m + $1.5m $1m Visa £300k £500k £200k £200k £1000Marketing TXT MOBI WWW TXT MOBI APP WWW EMAIL TXT MOBI APP WWW EMAIL TXT MOBI WWW WWW MOBI WWW MOBI WWW MOBI WWW M SIM WWW WWWChannels EMAIL TV DM PRINT TV VOICE EMAIL TXT DTV TXT OBI TXT# DR & in team 5, 22 3, 30 5, 50 4, 30 4, 20 5, 12 4, 20 5, 40 1, 3 1, 10 0, 2Countries Global UK US IE APAC UK GR DE MY HU UK EMEA UK IS HU USA UK USA UK UK EMEA UK FR DE UK USA FR UK DE iPhone app PollPosition m-shops Contactless “Helpful” texts across Retail Smartphone MobileMarkets™ Olympics Mobile Opened Multi- Twister mCRM payments, Vodafone & T-Mobile alerts LloydsTSB Journalist “Multi to 4m incl. card activation, Acceleration channel Multi- BBC Media Console Picture Addiction NYC office mBanking Service map” Embedded, acquisition/retention Boxed Voting channel Blogger PayForIt “hot or not?” Delivered App eCar Service journeys, reminders, Software +mobile Pubic Policy, DuMobile “Fastest Texter” Travel Companion consultancy Digital Showroom emergency support eg Fonestar, mEducatio Touch Interactives for Nakheel Text Ticketing for equity & publishing SDO Site Volcano crisis mTCP Smart Ideas New .com website in Top 10 (Odeon) retainers for .mobi & Digital Groupwide CRM Marketing on Google Text-and-Reserve Text Marketing Comm’s Platform •NMA Agency Award 2005 •Revolution Media Award 03 • Elected Chairman mTicketing, in Global •: Computer Science BSc 2:1 • Computer Science Prize •Won Fone Magazine Phone of Tomorrow design • Mobile Consumer Award 02 Mobile Commerce Forum • 2 IBM Contribution Awards • 3 A Levels Comp Sci, competition 2007 • Published book on m-commerce • DoE Gold Phy, Maths
  • 1. think BIG start small
  • 1. think BIG start small ...continuously...improv e don’t await P E R F E C T I O N2. Ideas need insightful inv€stm€nt so... fail fast, fix flourish Onot...3. Be pen share
  • Groupdoodle time
  • Eradicate Poverty Jobs Entrepreneurs Education Schools Money Mountains Money, Kit, Get fit Commit
  • Amount spent on kit £2,000 Oct Funds to charity £10,000 Aconcagua (6962m) 20117000m Miles walked 100s Ascent/descent 1000s metres Hours walked in a session: 96000m Kilimanjaro (5895m)2500m Mont de Grange (2432m) Pen-y-Fan (886m) Pointe de Chésery (2249m) 500m Bergen (392m) 2010 2011 2012 2013 -40m Advanced PADI 40m deep diver ...continuously...impr ove don’t await P E R F E C T I O N
  • Accelerate eradicating povertySell company to fund Foundation.Make M-Commerce a success for Retailers Upgrade Retailers Distribution Partners Company WE ARE Team up HERE ALREADY Service Commit
  • WE Amount spent on equipment 1,000s ARE Hours spent getting ZenithMist off the ground: 100s HERE Emails sent 1,000,000 M-Commerce traffic 23% of e-commerce Mistakes made: countless Partners expand£ ROIHappiness 1. think BIG start small Email campaignsEffort Text platform launch First customer Son Web relaunch, twitter feed @zenith_mist born Mobile Commerce SaaS selected Company Previous job official launch momentum 2010 2011 2012 2013 ...continuously...impr ove don’t await P E R F E C T I O N
  • 2. Ideas need insightful inv€stm€nt fail fast, fix & flourish
  • Kili Day Kit ZenithMist Kit Website Twitter feed Software-as-a-service Customers 2...100 Partner programme Bulk email campaign Contracts Accountant ...
  • O5. Be pen not...
  • Gift or Buy with PayPal then Shareshare
  • WHAT’S YOUR ULTIMATE GOAL?
  • Thanks for doodling & for committing! cdadd@zenithmist.com @cnd Speaker | PresenterMobile Commerce Summit Asia 2012 Innovator | Adventurer