• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Product Manager 101: What Does A Product Manager Actually Do?
 

Product Manager 101: What Does A Product Manager Actually Do?

on

  • 159,293 views

This is an expanded and updated version of the original Product Manager 101. The purpose is to explain the role of the product manager and product management to new and prospective PMs as well as ...

This is an expanded and updated version of the original Product Manager 101. The purpose is to explain the role of the product manager and product management to new and prospective PMs as well as those who will interact with PMs.

Statistics

Views

Total Views
159,293
Views on SlideShare
149,507
Embed Views
9,786

Actions

Likes
158
Downloads
6,021
Comments
9

56 Embeds 9,786

http://christophercummings.com 8158
http://www.kbridge.org 388
http://www.slideshare.net 225
http://teeyonglim.wordpress.com 146
http://yoursproductly.com 133
http://www.bankersblog.org 127
https://wiki.dailydeal.de 126
http://hclpm.wordpress.com 50
http://sps.asia.festo.net 44
http://diegoguadarrama.posterous.com 44
http://akrmos00.kr.festo.net 32
http://pmmpc.tumblr.com 28
https://tasks.crowdflower.com 26
http://katelynfriedson.com 25
http://newsofthefuture.wordpress.com 24
http://translate.googleusercontent.com 20
https://www.linkedin.com 16
https://confluence.tm.tmcs 14
https://twitter.com 12
http://www.weebly.com 12
http://www.linkedin.com 11
http://diegoguadarrama.tumblr.com 10
http://192.168.6.179 10
http://akrmos00.kr.festo.net:30303 9
http://searchutil01 8
https://posterous.com 8
http://pinterest.com 7
http://spatiallyrelevant.org 6
http://leonkulik.com 6
url_unknown 5
http://remedia8.com 5
http://confluence.transparent.com 5
http://diegoguadarrama.com 4
http://nathanli.net 4
http://static.slidesharecdn.com 4
http://www.spatiallyrelevant.org 3
http://www.pinterest.com 3
http://a0.twimg.com 3
http://webcache.googleusercontent.com 2
http://www.brijj.com 2
http://192.168.33.10 2
http://192.168.6.56 2
http://paper.li 2
https://twimg0-a.akamaihd.net 2
http://www.e-presentations.us 2
http://www.lmodules.com 1
http://chriscummings01.tripod.com 1
http://flavors.me 1
http://www.sksekai.com 1
https://si0.twimg.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

19 of 9 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • hello
    Are you sure you want to
    Your message goes here
    Processing…
  • Yes, That says it. And its how I like it. However, the problem is reality or the realities. A lot of companies slice and dice this role so many different ways. 'developer team leader +' others 'marketing -' and so on.
    Are you sure you want to
    Your message goes here
    Processing…
  • Very good, I liked it
    Are you sure you want to
    Your message goes here
    Processing…
  • great presentation. bravo!
    Are you sure you want to
    Your message goes here
    Processing…
  • wonderful presentation
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Product Manager 101: What Does A Product Manager Actually Do? Product Manager 101: What Does A Product Manager Actually Do? Presentation Transcript

    • Product Manager 101: What Does A Product Manager Actually Do? Presented by Christopher Cummings http://www.christophercummings.com
    • What Is A Product Manager? quot;A Product Manager fills in the gaps between different functions and departments in order to make sure that the product develops and makes progress, with the aim of making the product perform better relative to the competition.quot; - Jacques Murphy Gaps can occur between... ‣ Development & Direction ‣ Sales & Reality ‣ Revenue & Profit ‣ Managing & Doing
    • What Does A Product Manager Do? No, seriously. What does a Product Manager actually do?
    • Understands The Market ‣ Communicates with customers & prospective customers ‣ Conducts usability tests ‣ Surveys ‣ Keeps an ongoing record of compliments/complaints ‣ Actually uses the product regularly
    • Develops Market-Based Product Strategies ‣ Research, research, research ‣ Is aware of, and understands, the competition... ‣ ... but is not just slavishly copying their feature sets ‣ Don’t feed The Blob by creating bloatware!
    • Creates Relevant, Usable Documentation ‣ BRD: Business Requirements Document - Identifies business problems, solutions ‣ MRD: Market Requirements Document - Functional, non-functional requirements ‣ PRD: Product Requirements Document - Feature details, user interface, flow ‣ FSD: Functional Specifications Document - Engineers, screen by screen ‣ Note: Not every company uses these acronyms--or docs--in the same way! Image source: http://www.library.cornell.edu/olinuris/ref/eng185dwb.html
    • Brings Products Into The Market ‣ Your job is to meet market demands and actually make it to market ‣ Realize that pioneering doesn’t always pay... ‣ But understand the importance of not falling behind the curve ‣ Timing is crucial! ‣ Examples: Xerox’s Star computer (’81), Lycos TV (’99) Image source: http://www.ioffer.com/selling/daylily120
    • Develops Customer Relationships The Means... The 5-C Method... ‣ Face to face ‣ Clear, not jargon ‣ Email ‣ Concise, not convoluted ‣ Blog ‣ Confident, not weasel words ‣ Telephone ‣ Courteous ‣ Social networks ‣ Completely understands the issue Image source: http://www.relenet.com/ Image source: http://www.nytimes.com/slideshow/2008/01/04/nytfrontpage/20070104POD_index.html
    • Bridges Every Department That Touches Product ‣ Sales ‣ Marketing Communications ‣ Engineering ‣ Design ‣ Customer Service ‣ QA ‣ Operations
    • The Product Manager’s Role: To Avoid This
    • What Else Does A Product Manager Do? ‣ Manages the brand ‣ Generates sales leads ‣ Responsible for the profit & loss of the product ‣ Brings new products to life... maximizes profits in existing products... winds down unsuccessful products ‣ Champions the product, internally and externally
    • In 20 Words Or Less? The Product Manager is the glue that binds the team together and the grease that keeps the product moving in the right direction.
    • Bonus! 5 Tips For Success ‣ Don’t define HOW things are done; focus on WHAT needs to happen and WHEN ‣ Ask targeted questions, challenge assumptions, gather useful data ‣ Leverage the knowledge of experts inside and outside the company ‣ Shield your development team from the slings and arrows of outrageous demands ‣ Don’t be all talk--be ready to jump into the fray and lend a helping hand
    • Resources • How To Be A Good Product Manager: http://www.goodproductmanager.com/ • Pragmatic Marketing: http://www.pragmaticmarketing.com/ • All About Product Management: http://allaboutproductmanagement.blogspot.com/ • The Cranky Product Manager: http://crankypm.com/ • Marketing Charts: http://www.marketingcharts.com