Travel in Affiliate Marketing UK online travel market valued at £11.2 Billion for 2007 (1) 41% year-on-year growth 2002-2007 (2) Affiliate Marketing generates an average of 18% of online sales for travel merchants (3)

UK online travel market valued at £11.2 Billion for 2007 (1)

41% year-on-year growth 2002-2007 (2)

Affiliate Marketing generates an average of 18% of online sales for travel merchants (3)

About sunshine.co.uk Online Travel Agency Flights, Hotels and Transfers - 37 countries Stealth Comparison Availability searches poll multiple suppliers simultaneously Low Margins Prices offer customers great value No Hidden Costs What you see is what you pay Dynamic Packaging Allow customers to easily build tailor-made holidays

Online Travel Agency Flights, Hotels and Transfers - 37 countries

Stealth Comparison Availability searches poll multiple suppliers simultaneously

Low Margins Prices offer customers great value

No Hidden Costs What you see is what you pay

Dynamic Packaging Allow customers to easily build tailor-made holidays

sunshine.co.uk Affiliate Programme 7% Commission on accommodations and transfers No Leakage no highly visible phone numbers. No sales taken over phone Affiliate Tools wide range of banners, search boxes, feeds and other stuff! Incentives Laptops, holidays, chocolate, holidays, tickets and holidays

7% Commission on accommodations and transfers

No Leakage no highly visible phone numbers. No sales taken over phone

Affiliate Tools wide range of banners, search boxes, feeds and other stuff!

Incentives Laptops, holidays, chocolate, holidays, tickets and holidays

Affiliate Programme Numbers Average Basket Value £483.73 Average Commission £33.87 Commission Reversals 6

Average Basket Value £483.73

Average Commission £33.87

Commission Reversals 6

Top Secret Project - Aims Encourage more affiliates to enter travel vertical Lower barriers to entry Increase conversion rates and stickiness for current affiliates Help affiliates build their own brands

Encourage more affiliates to enter travel vertical

Lower barriers to entry

Increase conversion rates and stickiness for current affiliates

Help affiliates build their own brands

sunPress Install Summary Download WordPress www.wordpress.org Install WordPress codex.wordpress.org/Installing_WordPress Download sunPress www.sunshine.co.uk/affiliates/wordpress/ Install sunPress www.sunshine.co.uk/affiliates/wordpress/instructions.html

Download WordPress www.wordpress.org

Install WordPress codex.wordpress.org/Installing_WordPress

Download sunPress www.sunshine.co.uk/affiliates/wordpress/

Install sunPress www.sunshine.co.uk/affiliates/wordpress/instructions.html

Travel Niche Finding Your Gap In The Market

The Basics Remain True Passion / Knowledge / Interest Research Potential Competitors USP Add Value

Passion / Knowledge / Interest

Research Potential Competitors

USP

Add Value

Find Your Level Find your niche, kick it's ass Don't bite off more than you can chew Plan for expansion

Find your niche, kick it's ass

Don't bite off more than you can chew

Plan for expansion

If You Build It... Unique Content Build Backlinks Relevant Title Tags Be Patient Repeat

Unique Content

Build Backlinks

Relevant Title Tags

Be Patient

Repeat

Travel Is Too Competitive Let's have a look...

Majorca

Majorca Affiliate Wiki Tour Op Affiliate Tour Op News Affiliate Affiliate Travel Agent Rentals

Affiliate

Wiki

Tour Op

Affiliate

Tour Op

News

Affiliate

Affiliate

Travel Agent

Rentals

Majorca Holidays

Majorca Holidays Tour Op Travel Agent Tour Op Comparison Tour Op Travel Agent Private Villa MFA Affiliate Travel Agent

Tour Op

Travel Agent

Tour Op

Comparison

Tour Op

Travel Agent

Private Villa

MFA

Affiliate

Travel Agent

Palma Nova

Palma Nova Affiliate Tour Op Affiliate Affiliate Affiliate Travel Agent Affiliate Travel Agent Travel Agent Portal

Affiliate

Tour Op

Affiliate

Affiliate

Affiliate

Travel Agent

Affiliate

Travel Agent

Travel Agent

Portal

Palma Nova Hotels

Palma Nova Hotels Portal Portal Consolidator Consolidator Affiliate Tour Op Travel Agent Travel Agent Hotel Travel Agent

Portal

Portal

Consolidator

Consolidator

Affiliate

Tour Op

Travel Agent

Travel Agent

Hotel

Travel Agent

Santa Ponsa

Santa Ponsa Affiliate Affiliate Affiliate Tour Op Travel Agent Consolidator Consolidator Affiliate Affiliate Travel Agent

Affiliate

Affiliate

Affiliate

Tour Op

Travel Agent

Consolidator

Consolidator

Affiliate

Affiliate

Travel Agent

Benidorm

Benidorm Affiliate Affiliate Affiliate TV Prog Affiliate Wiki Consolidator Portal Affiliate Travel Agent

Affiliate

Affiliate

Affiliate

TV Prog

Affiliate

Wiki

Consolidator

Portal

Affiliate

Travel Agent

Benidorm Hotels

Benidorm Hotels Portal Affiliate Affiliate Consolidator Affiliate Affiliate Consolidator Hotel Consolidator Affiliate

Portal

Affiliate

Affiliate

Consolidator

Affiliate

Affiliate

Consolidator

Hotel

Consolidator

Affiliate

Conclusion Demonstrates search space for affiliates Targeted niche sites are highly competitive Compelling unique content

Demonstrates search space for affiliates

Targeted niche sites are highly competitive

Compelling unique content

Acknowledgments David Fiske - http://www.davidfiske.com/ Frank Paul - http://www.smingle.co.uk/ John Lamerton - http://www.lammo.net/ Kirsty McCubbin - http://www.affiliatestuff.co.uk/ Pete Dickenson - http://www.affiliatefuture.co.uk/

David Fiske - http://www.davidfiske.com/

Frank Paul - http://www.smingle.co.uk/

John Lamerton - http://www.lammo.net/

Kirsty McCubbin - http://www.affiliatestuff.co.uk/

Pete Dickenson - http://www.affiliatefuture.co.uk/

So You Don't Do Travel? Thank You!

Any Questions?