sunshine.co.uk a4uexpo

Travel in Affiliate Marketing
UK online travel market valued at £11.2 Billion for 2007 (1)
41% year-on-year growth 2002-2007 (2)
Affiliate Marketing generates an average of 18% of online sales for travel merchants (3)

About sunshine.co.uk
Online Travel Agency Flights, Hotels and Transfers - 37 countries
Stealth Comparison Availability searches poll multiple suppliers simultaneously
Low Margins Prices offer customers great value
No Hidden Costs What you see is what you pay
Dynamic Packaging Allow customers to easily build tailor-made holidays

sunshine.co.uk Affiliate Programme
7% Commission on accommodations and transfers
No Leakage no highly visible phone numbers. No sales taken over phone
Affiliate Tools wide range of banners, search boxes, feeds and other stuff!
Incentives Laptops, holidays, chocolate, holidays, tickets and holidays

Affiliate Programme Numbers
Average Basket Value £483.73
Average Commission £33.87
Commission Reversals 6

Top Secret Project - Aims
Encourage more affiliates to enter travel vertical
Lower barriers to entry
Increase conversion rates and stickiness for current affiliates
Help affiliates build their own brands

sunPress Install Summary
Download WordPress www.wordpress.org
Install WordPress codex.wordpress.org/Installing_WordPress
Download sunPress www.sunshine.co.uk/affiliates/wordpress/
Install sunPress www.sunshine.co.uk/affiliates/wordpress/instructions.html

Travel Niche Finding Your Gap In The Market

The Basics Remain True
Passion / Knowledge / Interest
Research Potential Competitors
USP
Add Value

Find Your Level
Find your niche, kick it's ass
Don't bite off more than you can chew
Plan for expansion

If You Build It...
Unique Content
Build Backlinks
Relevant Title Tags
Be Patient
Repeat

Travel Is Too Competitive Let's have a look...

Majorca

Majorca
Affiliate
Wiki
Tour Op
Affiliate
Tour Op
News
Affiliate
Affiliate
Travel Agent
Rentals

Majorca Holidays

Majorca Holidays
Tour Op
Travel Agent
Tour Op
Comparison
Tour Op
Travel Agent
Private Villa
MFA
Affiliate
Travel Agent

Palma Nova

Palma Nova
Affiliate
Tour Op
Affiliate
Affiliate
Affiliate
Travel Agent
Affiliate
Travel Agent
Travel Agent
Portal

Palma Nova Hotels

Palma Nova Hotels
Portal
Portal
Consolidator
Consolidator
Affiliate
Tour Op
Travel Agent
Travel Agent
Hotel
Travel Agent

Santa Ponsa

Santa Ponsa
Affiliate
Affiliate
Affiliate
Tour Op
Travel Agent
Consolidator
Consolidator
Affiliate
Affiliate
Travel Agent

Benidorm

Benidorm
Affiliate
Affiliate
Affiliate
TV Prog
Affiliate
Wiki
Consolidator
Portal
Affiliate
Travel Agent

Benidorm Hotels

Benidorm Hotels
Portal
Affiliate
Affiliate
Consolidator
Affiliate
Affiliate
Consolidator
Hotel
Consolidator
Affiliate

Conclusion
Demonstrates search space for affiliates
Targeted niche sites are highly competitive
Compelling unique content

Acknowledgments
David Fiske - http://www.davidfiske.com/
Frank Paul - http://www.smingle.co.uk/
John Lamerton - http://www.lammo.net/
Kirsty McCubbin - http://www.affiliatestuff.co.uk/
Pete Dickenson - http://www.affiliatefuture.co.uk/

So You Don't Do Travel? Thank You!

Any Questions?

sunshine.co.uk a4uexpo

by chrisclarkson on Oct 20, 2008

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