Twitter to connect your business with customers

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How to use Twitter to network and communicate with customers, presented Sept. 29, 2009 to members of the NEC Chamber of Commerce.

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Twitter to connect your business with customers

  1. 1. Twitter to grow your business network Distinguish yourself by becoming an online networking leader to connect with customers and drive new business Celek Media Consulting 1 Tuesday, September 29, 2009 1
  2. 2. Hello My Name is Chris Celek Pronounced Sell-ick in English. Pronounced Sell-ick in Polish Celek Media Consulting 2 Tuesday, September 29, 2009 2
  3. 3. What we mean by Social Media • Conversation • Contributions • Network, not broadcast • Trust, not expert Celek Media Consulting 3 Tuesday, September 29, 2009 3
  4. 4. Expert? Heck no, but I follow my own advice 4 Tuesday, September 29, 2009 4
  5. 5. Not a fad, it’s a tool Celek Media Consulting 5 Tuesday, September 29, 2009 5
  6. 6. Why should we spend any time on this? • 80 million people — 41% of U.S. Internet users, visited social networking site at least once a month in 2008, up 11 percent from 2007. • By 2013, use will grow to 52% of U.S. Internet users. Celek Media Consulting 6 Tuesday, September 29, 2009 6
  7. 7. Why should we spend any time on this? More than half of all C-Level executives under 40 use Twitter daily or several times a week. New Forbes/Google report June 22, 2009 Celek Media Consulting 7 Tuesday, September 29, 2009 7
  8. 8. Why should we spend any time on this? Rapidly changing Internet use: • 11% of U.S. adults used Twitter or similar service in Dec., up from 6 percent in May. • 40 million users in September. Celek Media Consulting Tuesday, September 29, 2009 8
  9. 9. So many choices, so little time Pick 2-3 social media sites that: • Your target audience uses. • You can update consistently. Celek Media Consulting 9 Tuesday, September 29, 2009 9
  10. 10. The world’s gone Twitter • Think cell phone texting meets instant messaging. • Limited to 140 characters. • It’s all about following or joining the conversation. Celek Media Consulting 10 Tuesday, September 29, 2009 10
  11. 11. Tweeple, Tweets, Twitterverse • Big news • Obama campaign • Fortune 500, Congress users Celek Media Consulting 11 Tuesday, September 29, 2009 11
  12. 12. What is Twitter? Celek Media Consulting Tuesday, September 29, 2009 12
  13. 13. What is Twitter? Tuesday, September 29, 2009 13
  14. 14. What happens when you Tweet Celek Media Consulting 14 Tuesday, September 29, 2009 14
  15. 15. What happens when you Tweet Celek Media Consulting 15 Tuesday, September 29, 2009 15
  16. 16. What happens when you Tweet Celek Media Consulting 16 Tuesday, September 29, 2009 16
  17. 17. What to say on Twitter • Monitor, respond to what they’re saying about your business. Celek Media Consulting 17 Tuesday, September 29, 2009 17
  18. 18. What to say on Twitter • Talk up your business with new details, offers. Celek Media Consulting 18 Tuesday, September 29, 2009 18
  19. 19. Twitter for Realtors • Personal communication • Active networking • Note user’s age Celek Media Consulting 19 Tuesday, September 29, 2009 19
  20. 20. Twitter for promotion • Promote your business directly to followers. • Get them to your web site or blog. Celek Media Consulting 20 Tuesday, September 29, 2009 20
  21. 21. Twitter for sharing • Provides news, insights. • Business focused, not personal interests. Celek Media Consulting 21 Tuesday, September 29, 2009 21
  22. 22. Twitter for cross-promotion • Chamber links to business. • Business links to coupon. Celek Media Consulting 22 Tuesday, September 29, 2009 22
  23. 23. Twitter to drive sales • Coffee shop tweets about coupon offer. • Links to coupon on TwitPic. personal interests. Celek Media Consulting 23 Tuesday, September 29, 2009 23
  24. 24. Twitter for coupons • Promote your products. • Pick your audience. • Measure success. Celek Media Consulting 24 Tuesday, September 29, 2009 24
  25. 25. Listen for industry news Celek Media Consulting 25 Tuesday, September 29, 2009 25
  26. 26. Make Twitter search for you Celek Media Consulting 26 Tuesday, September 29, 2009 26
  27. 27. Search for competitors’ news Celek Media Consulting 27 Tuesday, September 29, 2009 27
  28. 28. Search for business leads Celek Media Consulting 28 Tuesday, September 29, 2009 28
  29. 29. Celek Media Consulting 29 Tuesday, September 29, 2009 29
  30. 30. Search for business leads Celek Media Consulting 30 Tuesday, September 29, 2009 30
  31. 31. Search for business leads Celek Media Consulting 31 Tuesday, September 29, 2009 31
  32. 32. Search for business leads Celek Media Consulting 32 Tuesday, September 29, 2009 32
  33. 33. Search for business leads Celek Media Consulting 33 Tuesday, September 29, 2009 33
  34. 34. Offer value to customers Celek Media Consulting 34 Tuesday, September 29, 2009 34
  35. 35. Customers tell their network Celek Media Consulting 35 Tuesday, September 29, 2009 35
  36. 36. Apologize when necessary Celek Media Consulting 36 Tuesday, September 29, 2009 36
  37. 37. Ask your network for help Celek Media Consulting 37 Tuesday, September 29, 2009 37
  38. 38. Help your network contacts Celek Media Consulting 38 Tuesday, September 29, 2009 38
  39. 39. Find business opportunities Celek Media Consulting 39 Tuesday, September 29, 2009 39
  40. 40. Share inspirational ideas Celek Media Consulting 40 Tuesday, September 29, 2009 40
  41. 41. Listen to what’s being said Celek Media Consulting 41 Tuesday, September 29, 2009 41
  42. 42. Recruit job candidates Celek Media Consulting 42 Tuesday, September 29, 2009 42
  43. 43. Announce your events Celek Media Consulting 43 Tuesday, September 29, 2009 43
  44. 44. Re-use what customers say Celek Media Consulting 44 Tuesday, September 29, 2009 44
  45. 45. Announce your new products Celek Media Consulting 45 Tuesday, September 29, 2009 45
  46. 46. What you know know & need Celek Media Consulting 46 Tuesday, September 29, 2009 46
  47. 47. Respond to customers — now! Celek Media Consulting 47 Tuesday, September 29, 2009 47
  48. 48. Share tips, leads, bargains Celek Media Consulting 48 Tuesday, September 29, 2009 48
  49. 49. Ask customers for suggestions Celek Media Consulting 49 Tuesday, September 29, 2009 49
  50. 50. Promote your customers’ business Celek Media Consulting 50 Tuesday, September 29, 2009 50
  51. 51. Contests to attract customers Celek Media Consulting 51 Tuesday, September 29, 2009 51
  52. 52. Contests to make friends Celek Media Consulting 52 Tuesday, September 29, 2009 52
  53. 53. Tweet what you know & need Celek Media Consulting 53 Tuesday, September 29, 2009 53
  54. 54. Twitr.org for searching Celek Media Consulting 54 Tuesday, September 29, 2009 54
  55. 55. TweetDeck for monitoring Celek Media Consulting 55 Tuesday, September 29, 2009 55
  56. 56. Twitter for groups # • Search by topics, events, names. • Put hashtag in front of name, word: #FergusonConstruction Celek Media Consulting 56 Tuesday, September 29, 2009 56
  57. 57. Work with all the social tools • Weave social media presence. • Connect users from one site to another where they hadn’t found you. Celek Media Consulting 57 Tuesday, September 29, 2009 57
  58. 58. Count clicks to your web site Celek Media Consulting 58 Tuesday, September 29, 2009 58
  59. 59. Yes, it’s for business Celek Media Consulting 59 Tuesday, September 29, 2009 59
  60. 60. Celek Media Consulting 60 Tuesday, September 29, 2009 60

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