Put Social Media
to Work
Distinguish yourself by becoming
an online networking leader to connect
with customers and drive new business
Celek Media Consulting 1
Wednesday, October 14, 2009 1

Hello
My Name is
Chris Celek
Pronounced Sell-ick in English.
Pronounced Sell-ick in Polish
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Expert? Heck no, but I follow
my own advice
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What we mean
by Social Media
• Conversation
• Contributions
• Network, not broadcast
• Trust, not expert
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Why should we spend
any time on this?
• 80 million people — 41% of U.S. Internet users, visited
social networking site at least once a month in 2008, up 11
percent from 2007.
• By 2013, use will grow to 52% of U.S. Internet users.
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Why should we spend
any time on this?
Rapidly changing Internet use:
• 11% of U.S. adults used Twitter or similar service in Dec.,
up from 6 percent in May.
• In Jan., 42% of Facebook users were 25 or older, up from
28 percent previous year.
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Why should we spend
any time on this?
More than half of all C-Level executives under 40
use Twitter daily or several times a week.
New Forbes/Google report
June 22, 2009
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Why should we spend
any time on this?
More than half of all C-Level executives under 40
search for business information themselves.
New Forbes/Google report
June 22, 2009
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Why should we spend
any time on this?
• 200 million active users on Facebook.
• 50% of U.S. users over 35.
• 35-44 single-biggest demographic group.
• 55+ fastest-growing group of users.
Source: comscore.com
June 2009
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So many choices, so little time
Pick 2-3 social media sites that:
• Your target audience uses.
• You can update consistently.
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A web site is not enough
• Broadcasts
your info one
way.
• Depends on
customer to
decide to
come to you.
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The world’s gone Twitter
• Think cell phone texting meets instant messaging.
• Limited to 140 characters.
• It’s all about following or joining the conversation.
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Tweeple, Tweets, Twitterverse
• Big news
• Obama
campaign
• Fortune 500,
Congress users
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What is Twitter?
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What happens
when you Tweet
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What happens
when you Tweet
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What happens
when you Tweet
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What to say on Twitter
• Monitor,
respond to
what they’re
saying about
your
business.
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What to say on Twitter
• Talk up
your
business
with new
details,
offers.
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Twitter for promotion
• Promote your
business directly
to followers.
• Get them to your
web site or blog.
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Twitter for cross-promotion
• Chamber
links to
business.
• Business links
to coupon.
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Twitter to drive sales
• Coffee shop
tweets about
coupon offer.
• Links to coupon
on TwitPic.
personal
interests.
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Twitter for coupons
• Promote your
products.
• Pick your
audience.
• Measure success.
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Make Twitter search for you
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Search for business leads
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Search for business leads
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Search for business leads
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Ask your network for help
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Help your network contacts
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Find business opportunities
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Listen to what’s being said
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Recruit job candidates
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Announce your events
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Contests to attract customers
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Contests to make friends
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Yes, it’s for business
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Twitr.org for searching
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Twitter for groups
#
• Search by topics, events,
names.
• Put hashtag in front of
name, word:
#TourismCincinnati
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Linkedin for networking
• Virtual, in-person
connections.
• Excellent SEO.
• Business focused,
not personal
interests.
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Linkedin for
being seen
• Connect to stay in
touch.
• Connect to be
found on your
contacts’ pages.
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Challenges we face online
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Linkedin for documents
• Upload
presentations,
sales kits.
• Share
documents,
virtual
workspace.
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Linkedin for conversation
• Use groups
to ask
questions.
• Start a
conversation
.
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Linkedin for experts
• Share what you
know.
• Provide
answers that
show you as
source, leader.
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Linkedin for
recommendations
• Praise your
connections.
• Ask for their
recommendations.
• Your info appears on
many more pages.
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Linkedin for
finding people
• Search by
location, business,
products.
• Discover your
connections.
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Share what you’re doing
• Schedule your
events.
• Invite customers,
contacts.
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Facebook and Video
to grow your
business network
Distinguish yourself by becoming an online networking
leader to connect with customers and drive new business
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Facebook not just for kids
• Go to where the
audience lives.
• Build with their
tools instead of
spending to
create your own.
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What is Facebook ?
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What is Facebook?
• Status updates about your business
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Tell customers about your events
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What to say on Facebook
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Facebook as newsletter
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Share with customers
• Behind-the-
scenes at
your store,
office.
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Tell customers what you do
• Describe
products,
services.
• Contact info.
• Link to your
web site.
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Photos popular with users
• Photos from
your events.
• Photos of your
products,
services.
• Invite
customers to
share photos.
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Connect your social profiles
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Fans = networking opportunity
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Fans = networking opportunity
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Search for competitors’ news
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Search for competitors’ news
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Announce your events
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Go where your fans are
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Share your photos, fan photos
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Allow your fans to review you
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Share your videos
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Video to introduce
your business
Distinguish yourself by becoming an online networking
leader to connect with customers and drive new business
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Introduce your business
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Promote special events
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Yes, it’s for business
• Hire pro to get professional video, sound quality.
• Be yourself on camera.
• Promote video on all your social profiles.
• Invite customers to give referrals.
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