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Social Media For Recruiters

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Recruiters — How to use Twitter, Linkedin, Facebook to network with candidates and companies. Presented Oct. 29, 2009 to members of the Top Echelon Network Southwest Ohio Core Group.

Recruiters — How to use Twitter, Linkedin, Facebook to network with candidates and companies. Presented Oct. 29, 2009 to members of the Top Echelon Network Southwest Ohio Core Group.

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  • 1. Put Social Media to Work Distinguish yourself by becoming an online networking leader to connect with candidates and companies to drive new business Celek Media Consulting 1 Thursday, October 29, 2009 1
  • 2. Hello My Name is Chris Celek Pronounced Sell-ick in English. Pronounced Sell-ick in Polish Celek Media Consulting 2 Thursday, October 29, 2009 2
  • 3. Expert? Heck no, but I follow my own advice 3 Thursday, October 29, 2009 3
  • 4. What we mean by Social Media • Conversation • Contributions • Network, not broadcast • Trust, not expert Celek Media Consulting 4 Thursday, October 29, 2009 4
  • 5. Why should we spend any time on this? • 80 million people — 41% of U.S. Internet users, visited social networking site at least once a month in 2008, up 11 percent from 2007. • By 2013, use will grow to 52% of U.S. Internet users. Celek Media Consulting 5 Thursday, October 29, 2009 5
  • 6. Why should we spend any time on this? Rapidly changing Internet use: • 11% of U.S. adults used Twitter or similar service in Dec., up from 6 percent in May. • In Jan., 42% of Facebook users were 25 or older, up from 28 percent previous year. Celek Media Consulting Thursday, October 29, 2009 6
  • 7. Why should we spend any time on this? More than half of all C-Level executives under 40 use Twitter daily or several times a week. New Forbes/Google report June 22, 2009 Celek Media Consulting 7 Thursday, October 29, 2009 7
  • 8. Why should we spend any time on this? More than half of all C-Level executives under 40 search for business information themselves. New Forbes/Google report June 22, 2009 Celek Media Consulting 8 Thursday, October 29, 2009 8
  • 9. Why should we spend any time on this? • 200 million active users on Facebook. • 50% of U.S. users over 35. • 35-44 single-biggest demographic group. • 55+ fastest-growing group of users. Source: comscore.com June 2009 Celek Media Consulting 9 Thursday, October 29, 2009 9
  • 10. A web site is not enough • Broadcasts your info one way. • Depends on customer to decide to come to you. Celek Media Consulting 10 Thursday, October 29, 2009 10
  • 11. Start with Google Profiles Make search engine work for you to always be found on first page of Google results. Celek Media Consulting 11 Thursday, October 29, 2009 11
  • 12. Create at google.com/Profiles Celek Media Consulting 12 Thursday, October 29, 2009 12
  • 13. So many choices, so little time Pick 2-3 social media sites that: • Your target audience uses. • You can update consistently. Celek Media Consulting 13 Thursday, October 29, 2009 13
  • 14. The world’s gone Twitter • Think cell phone texting meets instant messaging. • Limited to 140 characters. • It’s all about following or joining the conversation. Celek Media Consulting 14 Thursday, October 29, 2009 14
  • 15. Tweeple, Tweets, Twitterverse • Big news • Obama campaign • Fortune 500, Congress users Celek Media Consulting 15 Thursday, October 29, 2009 15
  • 16. What is Twitter? Celek Media Consulting Thursday, October 29, 2009 16
  • 17. What happens when you Tweet Celek Media Consulting 17 Thursday, October 29, 2009 17
  • 18. What happens when you Tweet Celek Media Consulting 18 Thursday, October 29, 2009 18
  • 19. What happens when you Tweet Celek Media Consulting 19 Thursday, October 29, 2009 19
  • 20. What to say on Twitter • Monitor, respond to what they’re saying about your business. Celek Media Consulting 20 Thursday, October 29, 2009 20
  • 21. What to say on Twitter • Share your job listings. Celek Media Consulting 21 Thursday, October 29, 2009 21
  • 22. Twitter for sharing • Share info that interests you. • Share info that you think will help someone else. Celek Media Consulting 22 Thursday, October 29, 2009 22
  • 23. Twitter to be seen as expert • Help other recruiters today. • Provide advice, know-how, models for process. Celek Media Consulting 23 Thursday, October 29, 2009 23
  • 24. Twitter to attract candidates • Industry-specific news. • Tips for candidates. • Note 5 ways to contact recruiter. Celek Media Consulting 24 Thursday, October 29, 2009 24
  • 25. Twitter your activities • Promote your community projects and interests. • Tell people how to get involved. • Ask for help. Celek Media Consulting 25 Thursday, October 29, 2009 25
  • 26. Twitter your priorities • What are you working on? • Explain why this is important to you. Celek Media Consulting 26 Thursday, October 29, 2009 26
  • 27. Twitter search for listings • Find jobs listed in your niche, market and by customers and potential customers. Celek Media Consulting 27 Thursday, October 29, 2009 27
  • 28. Twitter search by location Celek Media Consulting 28 Thursday, October 29, 2009 28
  • 29. Link from Twitter to video Celek Media Consulting 29 Thursday, October 29, 2009 29
  • 30. Make Twitter search for you Celek Media Consulting 30 Thursday, October 29, 2009 30
  • 31. Search for business leads Celek Media Consulting 31 Thursday, October 29, 2009 31
  • 32. Search for business leads Celek Media Consulting 32 Thursday, October 29, 2009 32
  • 33. Search for business leads Celek Media Consulting 33 Thursday, October 29, 2009 33
  • 34. Search for candidates Celek Media Consulting 34 Thursday, October 29, 2009 34
  • 35. Search for other recruiters Celek Media Consulting 35 Thursday, October 29, 2009 35
  • 36. Ask your network for help Celek Media Consulting 36 Thursday, October 29, 2009 36
  • 37. Help your network contacts Celek Media Consulting 37 Thursday, October 29, 2009 37
  • 38. Find business opportunities Celek Media Consulting 38 Thursday, October 29, 2009 38
  • 39. Recruit job candidates Celek Media Consulting 39 Thursday, October 29, 2009 39
  • 40. Announce your events Celek Media Consulting 40 Thursday, October 29, 2009 40
  • 41. Contests to attract customers Celek Media Consulting 41 Thursday, October 29, 2009 41
  • 42. Yes, it’s for business Celek Media Consulting 59 42 Thursday, October 29, 2009 42
  • 43. Twitr.org for searching Celek Media Consulting 43 Thursday, October 29, 2009 43
  • 44. Twitter for groups # • Search by topics, events, names. • Put hashtag in front of name, word: #TourismCincinnati Celek Media Consulting 44 Thursday, October 29, 2009 44
  • 45. Linkedin for networking • Virtual, in-person connections. • Excellent SEO. • Business focused, not personal interests. Celek Media Consulting 45 Thursday, October 29, 2009 45
  • 46. Linkedin for being seen • Connect to stay in touch. • Connect to be found on your contacts’ pages. Celek Media Consulting 46 Thursday, October 29, 2009 46
  • 47. Challenges we face online Celek Media Consulting 47 Thursday, October 29, 2009 47
  • 48. Linkedin for documents • Upload presentations, sales kits. • Share documents, virtual workspace. Celek Media Consulting 48 Thursday, October 29, 2009 48
  • 49. Linkedin for conversation • Use groups to ask questions. • Start a conversation . Celek Media Consulting 49 Thursday, October 29, 2009 49
  • 50. Linkedin for experts • Share what you know. • Provide answers that show you as source, leader. Celek Media Consulting 50 Thursday, October 29, 2009 50
  • 51. Linkedin for recommendations • Praise your connections. • Ask for their recommendations. • Your info appears on many more pages. Celek Media Consulting 51 Thursday, October 29, 2009 51
  • 52. Linkedin for finding people • Search by location, business, products. • Discover your connections. Celek Media Consulting 52 Thursday, October 29, 2009 52
  • 53. Share what you’re doing • Schedule your events. • Invite customers, contacts. Celek Media Consulting 53 Thursday, October 29, 2009 53
  • 54. Answer Questions Celek Media Consulting 54 Thursday, October 29, 2009 54
  • 55. Answer Questions Celek Media Consulting 55 Thursday, October 29, 2009 55
  • 56. Answer Questions Celek Media Consulting 56 Thursday, October 29, 2009 56
  • 57. Answer Questions Celek Media Consulting 57 Thursday, October 29, 2009 57
  • 58. Be seen as an expert Celek Media Consulting 58 Thursday, October 29, 2009 58
  • 59. Staffing & Recruiting questions Celek Media Consulting 59 Thursday, October 29, 2009 59
  • 60. Search for candidates, companies Celek Media Consulting 60 Thursday, October 29, 2009 60
  • 61. Fill out your profile completely • Headline is most important for Google search. • Fill out with your keywords to be found in search. Celek Media Consulting 61 Thursday, October 29, 2009 61
  • 62. Fill out your profile completely • Identify and use keywords that describe your business. • What words will searchers use to find you? Celek Media Consulting 62 Thursday, October 29, 2009 62
  • 63. Help customers find you • Link to your web sites. • Include social media profiles. Give customers several ways to contact you. Celek Media Consulting 63 Thursday, October 29, 2009 63
  • 64. Find, network with companies Celek Media Consulting 64 Thursday, October 29, 2009 64
  • 65. Post, search for jobs Celek Media Consulting 65 Thursday, October 29, 2009 65
  • 66. Job search for Dayton Celek Media Consulting 66 Thursday, October 29, 2009 66
  • 67. Job search for Dayton Celek Media Consulting 67 Thursday, October 29, 2009 67
  • 68. Give, ask for recommendations Celek Media Consulting 68 Thursday, October 29, 2009 68
  • 69. Blogs for recruiters Celek Media Consulting 69 Thursday, October 29, 2009 69
  • 70. Paid tools for recruiters Celek Media Consulting 70 Thursday, October 29, 2009 70
  • 71. Quick review of best practices Change Good Change Celek Media Consulting 71 Thursday, October 29, 2009 71
  • 72. What is Facebook ? Celek Media Consulting 72 Thursday, October 29, 2009 72
  • 73. What is Facebook? • Status updates about your business Celek Media Consulting Thursday, October 29, 2009 73
  • 74. Tell customers about your events Celek Media Consulting 74 Thursday, October 29, 2009 74
  • 75. What to say on Facebook Celek Media Consulting 75 Thursday, October 29, 2009 75
  • 76. Facebook as newsletter Celek Media Consulting 76 Thursday, October 29, 2009 76
  • 77. Share with customers • Behind-the- scenes at your store, office. Celek Media Consulting 77 Thursday, October 29, 2009 77
  • 78. Tell customers what you do • Describe products, services. • Contact info. • Link to your web site. Celek Media Consulting 78 Thursday, October 29, 2009 78
  • 79. Photos popular with users • Photos from your events. • Photos of your products, services. • Invite customers to share photos. Celek Media Consulting 79 Thursday, October 29, 2009 79
  • 80. Connect your social profiles Celek Media Consulting 80 Thursday, October 29, 2009 80
  • 81. Fans = networking opportunity Celek Media Consulting 81 Thursday, October 29, 2009 81
  • 82. Fans = networking opportunity Celek Media Consulting 82 Thursday, October 29, 2009 82
  • 83. Search for competitors’ news Celek Media Consulting 83 Thursday, October 29, 2009 83
  • 84. Search for competitors’ news Celek Media Consulting 84 Thursday, October 29, 2009 84
  • 85. Announce your events Celek Media Consulting 85 Thursday, October 29, 2009 85
  • 86. Go where your fans are Celek Media Consulting 86 Thursday, October 29, 2009 86
  • 87. Share your photos, fan photos Celek Media Consulting 87 Thursday, October 29, 2009 87
  • 88. Allow your fans to review you Celek Media Consulting 88 Thursday, October 29, 2009 88
  • 89. Share your videos Celek Media Consulting 89 Thursday, October 29, 2009 89
  • 90. Video to introduce your business Distinguish yourself by becoming an online networking leader to connect with customers and drive new business Celek Media Consulting 90 Thursday, October 29, 2009 90
  • 91. Introduce your business Celek Media Consulting 91 Thursday, October 29, 2009 91
  • 92. Promote special events Celek Media Consulting 92 Thursday, October 29, 2009 92
  • 93. Yes, it’s for business • Hire pro to get professional video, sound quality. • Be yourself on camera. • Promote video on all your social profiles. • Invite customers to give referrals. Celek Media Consulting 93 Thursday, October 29, 2009 93
  • 94. Celek Media Consulting 94 Thursday, October 29, 2009 94

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