Social Media For Recruiters

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Recruiters — How to use Twitter, Linkedin, Facebook to network with candidates and companies. Presented Oct. 29, 2009 to members of the Top Echelon Network Southwest Ohio Core Group.

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Social Media For Recruiters

  1. 1. Put Social Media to Work Distinguish yourself by becoming an online networking leader to connect with candidates and companies to drive new business Celek Media Consulting 1 Thursday, October 29, 2009 1
  2. 2. Hello My Name is Chris Celek Pronounced Sell-ick in English. Pronounced Sell-ick in Polish Celek Media Consulting 2 Thursday, October 29, 2009 2
  3. 3. Expert? Heck no, but I follow my own advice 3 Thursday, October 29, 2009 3
  4. 4. What we mean by Social Media • Conversation • Contributions • Network, not broadcast • Trust, not expert Celek Media Consulting 4 Thursday, October 29, 2009 4
  5. 5. Why should we spend any time on this? • 80 million people — 41% of U.S. Internet users, visited social networking site at least once a month in 2008, up 11 percent from 2007. • By 2013, use will grow to 52% of U.S. Internet users. Celek Media Consulting 5 Thursday, October 29, 2009 5
  6. 6. Why should we spend any time on this? Rapidly changing Internet use: • 11% of U.S. adults used Twitter or similar service in Dec., up from 6 percent in May. • In Jan., 42% of Facebook users were 25 or older, up from 28 percent previous year. Celek Media Consulting Thursday, October 29, 2009 6
  7. 7. Why should we spend any time on this? More than half of all C-Level executives under 40 use Twitter daily or several times a week. New Forbes/Google report June 22, 2009 Celek Media Consulting 7 Thursday, October 29, 2009 7
  8. 8. Why should we spend any time on this? More than half of all C-Level executives under 40 search for business information themselves. New Forbes/Google report June 22, 2009 Celek Media Consulting 8 Thursday, October 29, 2009 8
  9. 9. Why should we spend any time on this? • 200 million active users on Facebook. • 50% of U.S. users over 35. • 35-44 single-biggest demographic group. • 55+ fastest-growing group of users. Source: comscore.com June 2009 Celek Media Consulting 9 Thursday, October 29, 2009 9
  10. 10. A web site is not enough • Broadcasts your info one way. • Depends on customer to decide to come to you. Celek Media Consulting 10 Thursday, October 29, 2009 10
  11. 11. Start with Google Profiles Make search engine work for you to always be found on first page of Google results. Celek Media Consulting 11 Thursday, October 29, 2009 11
  12. 12. Create at google.com/Profiles Celek Media Consulting 12 Thursday, October 29, 2009 12
  13. 13. So many choices, so little time Pick 2-3 social media sites that: • Your target audience uses. • You can update consistently. Celek Media Consulting 13 Thursday, October 29, 2009 13
  14. 14. The world’s gone Twitter • Think cell phone texting meets instant messaging. • Limited to 140 characters. • It’s all about following or joining the conversation. Celek Media Consulting 14 Thursday, October 29, 2009 14
  15. 15. Tweeple, Tweets, Twitterverse • Big news • Obama campaign • Fortune 500, Congress users Celek Media Consulting 15 Thursday, October 29, 2009 15
  16. 16. What is Twitter? Celek Media Consulting Thursday, October 29, 2009 16
  17. 17. What happens when you Tweet Celek Media Consulting 17 Thursday, October 29, 2009 17
  18. 18. What happens when you Tweet Celek Media Consulting 18 Thursday, October 29, 2009 18
  19. 19. What happens when you Tweet Celek Media Consulting 19 Thursday, October 29, 2009 19
  20. 20. What to say on Twitter • Monitor, respond to what they’re saying about your business. Celek Media Consulting 20 Thursday, October 29, 2009 20
  21. 21. What to say on Twitter • Share your job listings. Celek Media Consulting 21 Thursday, October 29, 2009 21
  22. 22. Twitter for sharing • Share info that interests you. • Share info that you think will help someone else. Celek Media Consulting 22 Thursday, October 29, 2009 22
  23. 23. Twitter to be seen as expert • Help other recruiters today. • Provide advice, know-how, models for process. Celek Media Consulting 23 Thursday, October 29, 2009 23
  24. 24. Twitter to attract candidates • Industry-specific news. • Tips for candidates. • Note 5 ways to contact recruiter. Celek Media Consulting 24 Thursday, October 29, 2009 24
  25. 25. Twitter your activities • Promote your community projects and interests. • Tell people how to get involved. • Ask for help. Celek Media Consulting 25 Thursday, October 29, 2009 25
  26. 26. Twitter your priorities • What are you working on? • Explain why this is important to you. Celek Media Consulting 26 Thursday, October 29, 2009 26
  27. 27. Twitter search for listings • Find jobs listed in your niche, market and by customers and potential customers. Celek Media Consulting 27 Thursday, October 29, 2009 27
  28. 28. Twitter search by location Celek Media Consulting 28 Thursday, October 29, 2009 28
  29. 29. Link from Twitter to video Celek Media Consulting 29 Thursday, October 29, 2009 29
  30. 30. Make Twitter search for you Celek Media Consulting 30 Thursday, October 29, 2009 30
  31. 31. Search for business leads Celek Media Consulting 31 Thursday, October 29, 2009 31
  32. 32. Search for business leads Celek Media Consulting 32 Thursday, October 29, 2009 32
  33. 33. Search for business leads Celek Media Consulting 33 Thursday, October 29, 2009 33
  34. 34. Search for candidates Celek Media Consulting 34 Thursday, October 29, 2009 34
  35. 35. Search for other recruiters Celek Media Consulting 35 Thursday, October 29, 2009 35
  36. 36. Ask your network for help Celek Media Consulting 36 Thursday, October 29, 2009 36
  37. 37. Help your network contacts Celek Media Consulting 37 Thursday, October 29, 2009 37
  38. 38. Find business opportunities Celek Media Consulting 38 Thursday, October 29, 2009 38
  39. 39. Recruit job candidates Celek Media Consulting 39 Thursday, October 29, 2009 39
  40. 40. Announce your events Celek Media Consulting 40 Thursday, October 29, 2009 40
  41. 41. Contests to attract customers Celek Media Consulting 41 Thursday, October 29, 2009 41
  42. 42. Yes, it’s for business Celek Media Consulting 59 42 Thursday, October 29, 2009 42
  43. 43. Twitr.org for searching Celek Media Consulting 43 Thursday, October 29, 2009 43
  44. 44. Twitter for groups # • Search by topics, events, names. • Put hashtag in front of name, word: #TourismCincinnati Celek Media Consulting 44 Thursday, October 29, 2009 44
  45. 45. Linkedin for networking • Virtual, in-person connections. • Excellent SEO. • Business focused, not personal interests. Celek Media Consulting 45 Thursday, October 29, 2009 45
  46. 46. Linkedin for being seen • Connect to stay in touch. • Connect to be found on your contacts’ pages. Celek Media Consulting 46 Thursday, October 29, 2009 46
  47. 47. Challenges we face online Celek Media Consulting 47 Thursday, October 29, 2009 47
  48. 48. Linkedin for documents • Upload presentations, sales kits. • Share documents, virtual workspace. Celek Media Consulting 48 Thursday, October 29, 2009 48
  49. 49. Linkedin for conversation • Use groups to ask questions. • Start a conversation . Celek Media Consulting 49 Thursday, October 29, 2009 49
  50. 50. Linkedin for experts • Share what you know. • Provide answers that show you as source, leader. Celek Media Consulting 50 Thursday, October 29, 2009 50
  51. 51. Linkedin for recommendations • Praise your connections. • Ask for their recommendations. • Your info appears on many more pages. Celek Media Consulting 51 Thursday, October 29, 2009 51
  52. 52. Linkedin for finding people • Search by location, business, products. • Discover your connections. Celek Media Consulting 52 Thursday, October 29, 2009 52
  53. 53. Share what you’re doing • Schedule your events. • Invite customers, contacts. Celek Media Consulting 53 Thursday, October 29, 2009 53
  54. 54. Answer Questions Celek Media Consulting 54 Thursday, October 29, 2009 54
  55. 55. Answer Questions Celek Media Consulting 55 Thursday, October 29, 2009 55
  56. 56. Answer Questions Celek Media Consulting 56 Thursday, October 29, 2009 56
  57. 57. Answer Questions Celek Media Consulting 57 Thursday, October 29, 2009 57
  58. 58. Be seen as an expert Celek Media Consulting 58 Thursday, October 29, 2009 58
  59. 59. Staffing & Recruiting questions Celek Media Consulting 59 Thursday, October 29, 2009 59
  60. 60. Search for candidates, companies Celek Media Consulting 60 Thursday, October 29, 2009 60
  61. 61. Fill out your profile completely • Headline is most important for Google search. • Fill out with your keywords to be found in search. Celek Media Consulting 61 Thursday, October 29, 2009 61
  62. 62. Fill out your profile completely • Identify and use keywords that describe your business. • What words will searchers use to find you? Celek Media Consulting 62 Thursday, October 29, 2009 62
  63. 63. Help customers find you • Link to your web sites. • Include social media profiles. Give customers several ways to contact you. Celek Media Consulting 63 Thursday, October 29, 2009 63
  64. 64. Find, network with companies Celek Media Consulting 64 Thursday, October 29, 2009 64
  65. 65. Post, search for jobs Celek Media Consulting 65 Thursday, October 29, 2009 65
  66. 66. Job search for Dayton Celek Media Consulting 66 Thursday, October 29, 2009 66
  67. 67. Job search for Dayton Celek Media Consulting 67 Thursday, October 29, 2009 67
  68. 68. Give, ask for recommendations Celek Media Consulting 68 Thursday, October 29, 2009 68
  69. 69. Blogs for recruiters Celek Media Consulting 69 Thursday, October 29, 2009 69
  70. 70. Paid tools for recruiters Celek Media Consulting 70 Thursday, October 29, 2009 70
  71. 71. Quick review of best practices Change Good Change Celek Media Consulting 71 Thursday, October 29, 2009 71
  72. 72. What is Facebook ? Celek Media Consulting 72 Thursday, October 29, 2009 72
  73. 73. What is Facebook? • Status updates about your business Celek Media Consulting Thursday, October 29, 2009 73
  74. 74. Tell customers about your events Celek Media Consulting 74 Thursday, October 29, 2009 74
  75. 75. What to say on Facebook Celek Media Consulting 75 Thursday, October 29, 2009 75
  76. 76. Facebook as newsletter Celek Media Consulting 76 Thursday, October 29, 2009 76
  77. 77. Share with customers • Behind-the- scenes at your store, office. Celek Media Consulting 77 Thursday, October 29, 2009 77
  78. 78. Tell customers what you do • Describe products, services. • Contact info. • Link to your web site. Celek Media Consulting 78 Thursday, October 29, 2009 78
  79. 79. Photos popular with users • Photos from your events. • Photos of your products, services. • Invite customers to share photos. Celek Media Consulting 79 Thursday, October 29, 2009 79
  80. 80. Connect your social profiles Celek Media Consulting 80 Thursday, October 29, 2009 80
  81. 81. Fans = networking opportunity Celek Media Consulting 81 Thursday, October 29, 2009 81
  82. 82. Fans = networking opportunity Celek Media Consulting 82 Thursday, October 29, 2009 82
  83. 83. Search for competitors’ news Celek Media Consulting 83 Thursday, October 29, 2009 83
  84. 84. Search for competitors’ news Celek Media Consulting 84 Thursday, October 29, 2009 84
  85. 85. Announce your events Celek Media Consulting 85 Thursday, October 29, 2009 85
  86. 86. Go where your fans are Celek Media Consulting 86 Thursday, October 29, 2009 86
  87. 87. Share your photos, fan photos Celek Media Consulting 87 Thursday, October 29, 2009 87
  88. 88. Allow your fans to review you Celek Media Consulting 88 Thursday, October 29, 2009 88
  89. 89. Share your videos Celek Media Consulting 89 Thursday, October 29, 2009 89
  90. 90. Video to introduce your business Distinguish yourself by becoming an online networking leader to connect with customers and drive new business Celek Media Consulting 90 Thursday, October 29, 2009 90
  91. 91. Introduce your business Celek Media Consulting 91 Thursday, October 29, 2009 91
  92. 92. Promote special events Celek Media Consulting 92 Thursday, October 29, 2009 92
  93. 93. Yes, it’s for business • Hire pro to get professional video, sound quality. • Be yourself on camera. • Promote video on all your social profiles. • Invite customers to give referrals. Celek Media Consulting 93 Thursday, October 29, 2009 93
  94. 94. Celek Media Consulting 94 Thursday, October 29, 2009 94

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