Put Linkedin
                               to Work
                   Distinguish yourself by becoming an
               ...
Hello
                                        My Name is

                               Chris Celek
                     ...
What we mean
                                       by Social Media
                                       • Conversation
...
Expert? Heck no, but I follow
                      my own advice




              Celek Media Consulting       4


Wedne...
Why should we spend
                          any time on this?
   • 80 million people — 41% of U.S. Internet users, visit...
Why should we spend
                          any time on this?

         More than half of all C-Level executives under 4...
Why should we spend
                          any time on this?
                Rapidly changing Internet use:
  • 11% of ...
So many choices, so little time
                             Pick 2-3 social media sites that:
                           ...
A web site is not enough

                                           • Broadcasts
                                        ...
Linkedin for networking

                                        • Virtual, in-person
                                    ...
Linkedin for
                                   being seen
                                       • Connect to stay in
   ...
Challenges we face online




              Celek Media Consulting     12


Wednesday, August 19, 2009
Linkedin for Business
                              10 Things to Do Now

• 1 Fill out your profile — completely.




     ...
Linkedin for Google

                                              • Here’s what’s
                                       ...
Linkedin for your resume

                                         • Keywords in
                                         ...
Linkedin for info about you

                                        • Groups you
                                        ...
Linkedin for connections


                                        • Reconnect with
                                      ...
Linkedin Applications

                                               • Add
                                              ...
Linkedin for Business
                              10 Things to Do Now

• 1. Fill out your profile — completely.
• 2. Upd...
Linkedin for Business
                              10 Things to Do Now

                                                •...
Linkedin for Business
                              10 Things to Do Now

• 1. Fill out your profile — completely.
• 2. Upd...
Share what you’re doing

                                         • Schedule your
                                        ...
Linkedin for
                                       finding people
                                        • Search by
   ...
Linkedin for Business
                              10 Things to Do Now

• 1. Fill out your profile — completely.
• 2. Upd...
Linkedin for finding Answers

                                       • Ask for info,
                                     ...
Linkedin to provide Answers

                                         • What
                                         can ...
Linkedin for Business
                              10 Things to Do Now

 • 1. Fill out your profile — completely.
 • 2. U...
Linkedin for Groups
                                         • Find groups in
                                         you...
Linkedin for experts

                                              • Share what you
                                     ...
Linkedin for conversation

                                          • Use groups
                                        ...
Linkedin Groups for your needs

                                       • Create a
                                       g...
Linkedin for email to Groups




              Celek Media Consulting      32


Wednesday, August 19, 2009
Linkedin for email to Groups


                                        • You can
                                        e...
Search for new business
                                          • Find
                                          opportu...
Help desk for your business
                                       • Ask questions
                                       ...
Linkedin for Business
                              10 Things to Do Now

 • 6. Search for people, companies, groups.




 ...
Linkedin for finding People
                                       • Search by
                                       keyw...
Connect with new customers
                                       • Find
                                       companies ...
Linkedin for finding People
                                       • Search by
                                       keyw...
Linkedin for Advanced Search

                                       • Search by
                                       ke...
Linkedin for Company Info

                                           • Biz
                                           int...
Linkedin for Company Info

                                        • Learn about
                                        e...
Linkedin for Profiles




              Celek Media Consulting                 43


Wednesday, August 19, 2009
Linkedin for Business
                              10 Things to Do Now

 • 6. Search for people, companies, groups.
 • 7....
Linkedin for documents

                                           • Upload
                                           pre...
Linkedin for Business
                              10 Things to Do Now

 • 6. Search for people, companies, groups.
 • 7....
Linkedin for
                                recommendations
                                       • Praise your
        ...
Linkedin for Business
                              10 Things to Do Now

 • 6. Search for people, companies, groups.
 • 7....
Linkedin for Google

                                              • Link to your
                                        ...
Linkedin for Google




              Celek Media Consulting               50


Wednesday, August 19, 2009
Linkedin for Google




              Celek Media Consulting               51


Wednesday, August 19, 2009
Linkedin for Google




              Celek Media Consulting               52


Wednesday, August 19, 2009
Linkedin for Business
                              10 Things to Do Now

 • 6. Search for people, companies, groups.
 • 7....
Linkedin Applications


  • Share your
  reading list,
  recommendations
  for books.




              Celek Media Consul...
Not Linkedin but useful




              Celek Media Consulting               55


Wednesday, August 19, 2009
Celek Media Consulting   56


Wednesday, August 19, 2009
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Linkedin How To Use for Business

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Presented to members of Area Progress Council of Warren County Sept. 17, 2009 in Lebanon, OH.

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Linkedin How To Use for Business

  1. 1. Put Linkedin to Work Distinguish yourself by becoming an online networking leader to connect with customers and drive new business Celek Media Consulting 1 Wednesday, August 19, 2009
  2. 2. Hello My Name is Chris Celek Pronounced Sell-ick in English. Pronounced Sell-ick in Polish Celek Media Consulting 2 Wednesday, August 19, 2009
  3. 3. What we mean by Social Media • Conversation • Contributions • Network, not broadcast • Trust, not expert Celek Media Consulting 3 Wednesday, August 19, 2009
  4. 4. Expert? Heck no, but I follow my own advice Celek Media Consulting 4 Wednesday, August 19, 2009
  5. 5. Why should we spend any time on this? • 80 million people — 41% of U.S. Internet users, visited social networking site at least once a month in 2008, up 11 percent from 2007. • By 2013, use will grow to 52% of U.S. Internet users. Celek Media Consulting 5 Wednesday, August 19, 2009
  6. 6. Why should we spend any time on this? More than half of all C-Level executives under 40 use Twitter daily or several times a week. New Forbes/Google report June 22, 2009 Celek Media Consulting 6 Wednesday, August 19, 2009
  7. 7. Why should we spend any time on this? Rapidly changing Internet use: • 11% of U.S. adults used Twitter or similar service in Dec., up from 6 percent in May. • In Jan., 42% of Facebook users were 25 or older, up from 28 percent previous year. Celek Media Consulting Wednesday, August 19, 2009
  8. 8. So many choices, so little time Pick 2-3 social media sites that: • Your target audience uses. • You can update consistently. Celek Media Consulting 8 Wednesday, August 19, 2009
  9. 9. A web site is not enough • Broadcasts your info one way. • Depends on customer to decide to come to you. Celek Media Consulting 9 Wednesday, August 19, 2009
  10. 10. Linkedin for networking • Virtual, in-person connections. • Excellent SEO. • Business focused, not personal interests. Celek Media Consulting 10 Wednesday, August 19, 2009
  11. 11. Linkedin for being seen • Connect to stay in touch. • Connect to be found on your contacts’ pages. Celek Media Consulting 11 Wednesday, August 19, 2009
  12. 12. Challenges we face online Celek Media Consulting 12 Wednesday, August 19, 2009
  13. 13. Linkedin for Business 10 Things to Do Now • 1 Fill out your profile — completely. Celek Media Consulting 13 Wednesday, August 19, 2009
  14. 14. Linkedin for Google • Here’s what’s found, seen by search engines. • Put keywords in headline. Celek Media Consulting 14 Wednesday, August 19, 2009
  15. 15. Linkedin for your resume • Keywords in current role. • Complete work history to reconnect with coworkers, vendors. Celek Media Consulting 15 Wednesday, August 19, 2009
  16. 16. Linkedin for info about you • Groups you share with other users. • Required to connect with other users. Celek Media Consulting 16 Wednesday, August 19, 2009
  17. 17. Linkedin for connections • Reconnect with classmates and alumni. • Give and request recommendations Celek Media Consulting 17 Wednesday, August 19, 2009
  18. 18. Linkedin Applications • Add Applications to feed your blog updates. source, leader. Celek Media Consulting 18 Wednesday, August 19, 2009
  19. 19. Linkedin for Business 10 Things to Do Now • 1. Fill out your profile — completely. • 2. Update your status once a day. Celek Media Consulting 19 Wednesday, August 19, 2009
  20. 20. Linkedin for Business 10 Things to Do Now • What are you working on? • Link to your blog or we site. status once a day. Celek Media Consulting 20 Wednesday, August 19, 2009
  21. 21. Linkedin for Business 10 Things to Do Now • 1. Fill out your profile — completely. • 2. Update your status once a day. • 3. Make connections work for you. Celek Media Consulting 21 Wednesday, August 19, 2009
  22. 22. Share what you’re doing • Schedule your events. • Invite customers, contacts. Celek Media Consulting 22 Wednesday, August 19, 2009
  23. 23. Linkedin for finding people • Search by location, business, products. • Discover your connections. Celek Media Consulting 23 Wednesday, August 19, 2009
  24. 24. Linkedin for Business 10 Things to Do Now • 1. Fill out your profile — completely. • 2. Update your status once a day. • 3. Make connections work for you. • 4. Ask, Answer Questions. Celek Media Consulting 24 Wednesday, August 19, 2009
  25. 25. Linkedin for finding Answers • Ask for info, help, advice, contacts. • Post to groups, topics, by location. Celek Media Consulting 25 Wednesday, August 19, 2009
  26. 26. Linkedin to provide Answers • What can you share? • How can you help with today? Celek Media Consulting 26 Wednesday, August 19, 2009
  27. 27. Linkedin for Business 10 Things to Do Now • 1. Fill out your profile — completely. • 2. Update your status once a day. • 3. Make connections work for you. • 4. Ask, Answer Questions. • 5. Join, participate in Groups. Celek Media Consulting 27 Wednesday, August 19, 2009
  28. 28. Linkedin for Groups • Find groups in your business, community, topics of interest. Celek Media Consulting 28 Wednesday, August 19, 2009
  29. 29. Linkedin for experts • Share what you know. • Provide answers that show you as source, leader. Celek Media Consulting 29 Wednesday, August 19, 2009
  30. 30. Linkedin for conversation • Use groups to ask questions. • Start a conversation. Celek Media Consulting 30 Wednesday, August 19, 2009
  31. 31. Linkedin Groups for your needs • Create a group to start, lead discussion of your topics. Celek Media Consulting 31 Wednesday, August 19, 2009
  32. 32. Linkedin for email to Groups Celek Media Consulting 32 Wednesday, August 19, 2009
  33. 33. Linkedin for email to Groups • You can email members of groups you manage. Celek Media Consulting 33 Wednesday, August 19, 2009
  34. 34. Search for new business • Find opportunities by searching what other users say, do. • “Birdhouse” Celek Media Consulting 34 Wednesday, August 19, 2009
  35. 35. Help desk for your business • Ask questions • Contribute answers • See what help businesses need. Celek Media Consulting 35 Wednesday, August 19, 2009
  36. 36. Linkedin for Business 10 Things to Do Now • 6. Search for people, companies, groups. Celek Media Consulting 36 Wednesday, August 19, 2009
  37. 37. Linkedin for finding People • Search by keyword, company name, location. Celek Media Consulting 37 Wednesday, August 19, 2009
  38. 38. Connect with new customers • Find companies you want to do business with. • Find their employees and network with their connections. Celek Media Consulting 38 Wednesday, August 19, 2009
  39. 39. Linkedin for finding People • Search by keyword, company name, location. Celek Media Consulting 39 Wednesday, August 19, 2009
  40. 40. Linkedin for Advanced Search • Search by keyword, company name, location. Celek Media Consulting 40 Wednesday, August 19, 2009
  41. 41. Linkedin for Company Info • Biz intel on your desktop when you need it. Celek Media Consulting 41 Wednesday, August 19, 2009
  42. 42. Linkedin for Company Info • Learn about ex-employees and where the moved. Celek Media Consulting 42 Wednesday, August 19, 2009
  43. 43. Linkedin for Profiles Celek Media Consulting 43 Wednesday, August 19, 2009
  44. 44. Linkedin for Business 10 Things to Do Now • 6. Search for people, companies, groups. • 7. Share documents. Celek Media Consulting 44 Wednesday, August 19, 2009
  45. 45. Linkedin for documents • Upload presentations, sales kits. • Share documents, virtual workspace. Celek Media Consulting 45 Wednesday, August 19, 2009
  46. 46. Linkedin for Business 10 Things to Do Now • 6. Search for people, companies, groups. • 7. Share documents. • 8. Recommendations — give them and ask for them. Celek Media Consulting 46 Wednesday, August 19, 2009
  47. 47. Linkedin for recommendations • Praise your connections. • Ask for their recommendations. • Your info appears on many more pages. Celek Media Consulting 47 Wednesday, August 19, 2009
  48. 48. Linkedin for Business 10 Things to Do Now • 6. Search for people, companies, groups. • 7. Share documents. • 8. Recommendations — give them and ask for them. • 9. Improve your Google position. Celek Media Consulting 48 Wednesday, August 19, 2009
  49. 49. Linkedin for Google • Link to your other sites. • Put keywords in Summary and Specialties to help search engines find you. Celek Media Consulting 49 Wednesday, August 19, 2009
  50. 50. Linkedin for Google Celek Media Consulting 50 Wednesday, August 19, 2009
  51. 51. Linkedin for Google Celek Media Consulting 51 Wednesday, August 19, 2009
  52. 52. Linkedin for Google Celek Media Consulting 52 Wednesday, August 19, 2009
  53. 53. Linkedin for Business 10 Things to Do Now • 6. Search for people, companies, groups. • 7. Share documents. • 8. Recommendations — give them and ask for them. • 9. Improve your Google position. • 10. Share your reading list. Celek Media Consulting 53 Wednesday, August 19, 2009
  54. 54. Linkedin Applications • Share your reading list, recommendations for books. Celek Media Consulting 54 Wednesday, August 19, 2009
  55. 55. Not Linkedin but useful Celek Media Consulting 55 Wednesday, August 19, 2009
  56. 56. Celek Media Consulting 56 Wednesday, August 19, 2009

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