Connect with Customers using Facebook and Video

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How to connect your business to customers using Facebook and video, presented to members of the NEC Chamber of Commerce on Oct. 6, 2009

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Connect with Customers using Facebook and Video

  1. 1. Facebook and Video to grow your business network Distinguish yourself by becoming an online networking leader to connect with customers and drive new business Celek Media Consulting 1 Tuesday, October 6, 2009 1
  2. 2. Hello My Name is Chris Celek Pronounced Sell-ick in English. Pronounced Sell-ick in Polish Celek Media Consulting 2 Tuesday, October 6, 2009 2
  3. 3. What we mean by Social Media • Conversation • Contributions • Network, not broadcast • Trust, not expert Celek Media Consulting 3 Tuesday, October 6, 2009 3
  4. 4. Expert? Heck no, but I follow my own advice 4 Tuesday, October 6, 2009 4
  5. 5. Why should we spend any time on this? • 200 million active users on Facebook. • 50% of U.S. users over 35. • 35-44 single-biggest demographic group. • 55+ fastest-growing group of users. Source: comscore.com June 2009 Celek Media Consulting 5 Tuesday, October 6, 2009 5
  6. 6. Why should we spend any time on this? More than half of all C-Level executives under 40 search for business information themselves. New Forbes/Google report June 22, 2009 Celek Media Consulting 6 Tuesday, October 6, 2009 6
  7. 7. So many choices, so little time Pick 2-3 social media sites that: • Your target audience uses. • You can update consistently. Celek Media Consulting 7 Tuesday, October 6, 2009 7
  8. 8. The world’s gone Facebook • Personal profiles. • Group pages. • Fan pages. Celek Media Consulting 8 Tuesday, October 6, 2009 8
  9. 9. Facebook not just for kids Celek Media Consulting 9 Tuesday, October 6, 2009 9
  10. 10. What is Facebook ? Celek Media Consulting 10 Tuesday, October 6, 2009 10
  11. 11. Facebook is social network Celek Media Consulting Tuesday, October 6, 2009 11
  12. 12. What is Facebook? • Status updates about your business Tuesday, October 6, 2009 12
  13. 13. Send customers to your web site Celek Media Consulting 13 Tuesday, October 6, 2009 13
  14. 14. Customize your message Celek Media Consulting 14 Tuesday, October 6, 2009 14
  15. 15. Fan Page — carefully choose your business category Celek Media Consulting 15 Tuesday, October 6, 2009 15
  16. 16. What to say on Facebook Celek Media Consulting 16 Tuesday, October 6, 2009 16
  17. 17. Tell customers about your events Celek Media Consulting 17 Tuesday, October 6, 2009 17
  18. 18. What to say on Facebook Celek Media Consulting 18 Tuesday, October 6, 2009 18
  19. 19. What to say on Facebook Celek Media Consulting 19 Tuesday, October 6, 2009 19
  20. 20. What to say on Facebook Celek Media Consulting 20 Tuesday, October 6, 2009 20
  21. 21. What to say on Facebook • Engage customers with a contest Celek Media Consulting 21 Tuesday, October 6, 2009 21
  22. 22. What to say on Facebook • Photos of customers, who tell their friends, family. Celek Media Consulting 22 Tuesday, October 6, 2009 22
  23. 23. Respond to customers • Personal communication • Active networking • Contact to follow up directly Celek Media Consulting 23 Tuesday, October 6, 2009 23
  24. 24. Facebook as newsletter • Update your customers. • Offer tips, hints, advice. • Feature your customers. Celek Media Consulting 24 Tuesday, October 6, 2009 24
  25. 25. Facebook as newsletter Celek Media Consulting 25 Tuesday, October 6, 2009 25
  26. 26. Share with customers • Behind-the- scenes at your store, office. Celek Media Consulting 26 Tuesday, October 6, 2009 26
  27. 27. Tell customers what you do • Describe products, services. • Contact info. • Link to your web site. Celek Media Consulting 27 Tuesday, October 6, 2009 27
  28. 28. Photos popular with users • Photos from your events. • Photos of your products, services. • Invite customers to share photos. Celek Media Consulting 28 Tuesday, October 6, 2009 28
  29. 29. Facebook for coupons • Promote your products. • Pick your audience. • Measure success. Celek Media Consulting 29 Tuesday, October 6, 2009 29
  30. 30. Connect your social profiles Celek Media Consulting 30 Tuesday, October 6, 2009 30
  31. 31. Fans = networking opportunity Celek Media Consulting 31 Tuesday, October 6, 2009 31
  32. 32. Fans = networking opportunity Celek Media Consulting 32 Tuesday, October 6, 2009 32
  33. 33. Search for competitors’ news Celek Media Consulting 33 Tuesday, October 6, 2009 33
  34. 34. Search for competitors’ news Celek Media Consulting 34 Tuesday, October 6, 2009 34
  35. 35. Interact with customers Celek Media Consulting 35 Tuesday, October 6, 2009 35
  36. 36. Video to introduce your business Distinguish yourself by becoming an online networking leader to connect with customers and drive new business Celek Media Consulting 36 Tuesday, October 6, 2009 36
  37. 37. Show, don’t tell Celek Media Consulting 37 Tuesday, October 6, 2009 37
  38. 38. Introduce your business Celek Media Consulting 38 Tuesday, October 6, 2009 38
  39. 39. Demonstrate your products Celek Media Consulting 39 Tuesday, October 6, 2009 39
  40. 40. Describe your services Celek Media Consulting 40 Tuesday, October 6, 2009 40
  41. 41. Be seen as expert, helpful Celek Media Consulting 41 Tuesday, October 6, 2009 41
  42. 42. Yes, it’s for business • Hire pro to get professional video, sound quality. • Be yourself on camera. • Promote video on all your social profiles. • Invite customers to give referrals. Celek Media Consulting 42 Tuesday, October 6, 2009 42
  43. 43. Celek Media Consulting 43 Tuesday, October 6, 2009 43

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